The Back of the Napkin

Renew：Part 13
Author：Dan Roam
Update：08-15-2023
Tags：Politics Social Science
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Chapter List

Chapter 1.
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 5 closed with the idea that being aware of how we see isn"t just useful in helping us break problems down into distinct visual elements, but also provides guidance on how we can show. Here"s what that really means: Since our vision system normally sees things according to specific pathways, it makes sense to take advantage of those same pathways when creating pictures that other people are going to see. In other words, if we see in six ways, it makes sense that we should be able to show in six ways as well.
Chapter 8
Chapter 9
Chapter 10
Chapter 5 told us that we see why when our mind"s eye combines the other ways of seeing. To create a multiple-variable plot we do exactly the same thing, only this time combining them all on a sheet of paper. We start with who/what, work through how much, shift to where, and then add in when. Because we"ve already sketched similar drawings in the previous sections, creating this plot will largely be a review, but with two big differences: First, we"ll be layering everything into a single picture rather than separate pictures, and second, we won"t start the who/what with a portrait of our customers, we"ll begin instead with a portrait of our compet.i.tors.
Chapter 12
Chapter 13

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