He bought three apples for five cents--all that he could afford to spend, and even this meant that he must walk home from the ferry to his house in Brooklyn--and these he ate as he walked up and down Fifth Avenue until his hour was over. When the meeting ended at three o"clock, Mr. Gould said that, as he was leaving for the West early next morning, he would like Edward to write out his notes, and have them at his house by eight o"clock. There were over forty note-book pages of minutes. The remainder of Edward"s Sunday afternoon and evening was spent in transcribing the notes. By rising at half past five the next morning he reached Mr. Gould"s house at a quarter to eight, handed him the minutes, and was dismissed without so much as a word of thanks or a nod of approval from the financier.
Edward felt that this exceeded the limit of fair treatment by employer of employee. He spoke of it to Mr. Cary, and asked whether he would object if he tried to get away from such influence and secure another position. His employer asked the boy in which direction he would like to go, and Edward unhesitatingly suggested the publishing business. He talked it over from every angle with his employer, and Mr. Cary not only agreed with him that his decision was wise, but promised to find him a position such as he had in mind.
It was not long before Mr. Cary made good his word, and told Edward that his friend Henry Holt, the publisher, would like to give him a trial.
The day before he was to leave the Western Union Telegraph Company the fact of his resignation became known to Mr. Gould. The financier told the boy there was no reason for his leaving, and that he would personally see to it that a substantial increase was made in his salary. Edward explained that the salary, while of importance to him, did not influence him so much as securing a position in a business in which he felt he would be happier.
"And what business is that?" asked the financier.
"The publishing of books," replied the boy.
"You are making a great mistake," answered the little man, fixing his keen gray eyes on the boy. "Books are a luxury. The public spends its largest money on necessities: on what it can"t do without. It must telegraph; it need not read. It can read in libraries. A promising boy such as you are, with his life before him, should choose the right sort of business, not the wrong one."
But, as facts proved, the "little wizard of Wall Street" was wrong in his prediction; Edward Bok was not choosing the wrong business.
Years afterward when Edward was cruising up the Hudson with a yachting party one Sat.u.r.day afternoon, the sight of Jay Gould"s mansion, upon approaching Irvington, awakened the desire of the women on board to see his wonderful orchid collection. Edward explained his previous a.s.sociation with the financier and offered to recall himself to him, if the party wished to take the chance of recognition. A note was written to Mr. Gould, and sent ash.o.r.e, and the answer came back that they were welcome to visit the orchid houses. Jay Gould, in person, received the party, and, placing it under the personal conduct of his gardener, turned to Edward and, indicating a bench, said:
"Come and sit down here with me."
"Well," said the financier, who was in his domestic mood, quite different from his Wall Street aspect, "I see in the papers that you seem to be making your way in the publishing business."
Edward expressed surprise that the Wall Street magnate had followed his work.
"I have because I always felt you had it in you to make a successful man. But not in that business," he added quickly. "You were born for the Street. You would have made a great success there, and that is what I had in mind for you. In the publishing business you will go just so far; in the Street you could have gone as far as you liked.
There is room there; there is none in the publishing business. It"s not too late now, for that matter," continued the "little wizard,"
fastening his steel eyes on the young man beside him!
And Edward Bok has often speculated whither Jay Gould might have led him. To many a young man, a suggestion from such a source would have seemed the one to heed and follow. But Edward Bok"s instinct never failed him. He felt that his path lay far apart from that of Jay Gould--and the farther the better!
In 1882 Edward, with a feeling of distinct relief, left the employ of the Western Union Telegraph Company and a.s.sociated himself with the publishing business in which he had correctly divined that his future lay.
His chief regret on leaving his position was in severing the close relations, almost as of father and son, between Mr. Cary and himself.
When Edward was left alone, with the pa.s.sing away of his father, Clarence Cary had put his sheltering arm around the lonely boy, and with the tremendous encouragement of the phrase that the boy never forgot, "I think you have it in you, Edward, to make a successful man,"
he took him under his wing. It was a turning-point in Edward Bok"s life, as he felt at the time and as he saw more clearly afterward.
He remained in touch with his friend, however, keeping him advised of his progress in everything he did, not only at that time, but all through his later years. And it was given to Edward to feel the deep satisfaction of having Mr. Cary say, before he pa.s.sed away, that the boy had more than justified the confidence reposed in him. Mr. Cary lived to see him well on his way, until, indeed, Edward had had the proud happiness of introducing to his benefactor the son who bore his name, Cary William Bok.
CHAPTER VIII
STARTING A NEWSPAPER SYNDICATE
Edward felt that his daytime hours, spent in a publishing atmosphere as stenographer with Henry Holt and Company, were more in line with his editorial duties during the evenings. _The Brooklyn Magazine_ was soon earning a comfortable income for its two young proprietors, and their backers were entirely satisfied with the way it was being conducted.
In fact, one of these backers, Mr. Rufus T. Bush, a.s.sociated with the Standard Oil Company, who became especially interested, thought he saw in the success of the magazine a possible opening for one of his sons, who was shortly to be graduated from college. He talked to the publisher and editor about the idea, but the boys showed by their books that while there was a reasonable income for them, not wholly dependent on the magazine, there was no room for a third.
Mr. Bush now suggested that he buy the magazine for his son, alter its name, enlarge its scope, and make of it a national periodical.
Arrangements were concluded, those who had financially backed the venture were fully paid, and the two boys received a satisfactory amount for their work in building up the magazine. Mr. Bush asked Edward to suggest a name for the new periodical, and in the following month of May, 1887, _The Brooklyn Magazine_ became _The American Magazine_, with its publication office in New York. But, though a great deal of money was spent on the new magazine, it did not succeed.
Mr. Bush sold his interest in the periodical, which, once more changing its name, became _The Cosmopolitan Magazine_. Since then it has pa.s.sed through the hands of several owners, but the name has remained the same. Before Mr. Bush sold _The American Magazine_ he had urged Edward to come back to it as its editor, with promise of financial support; but the young man felt instinctively that his return would not be wise.
The magazine had been _The Cosmopolitan_ only a short time when the new owners, Mr. Paul J. Slicht and Mr. E. D. Walker, also solicited the previous editor to accept reappointment. But Edward, feeling that his baby had been rechristened too often for him to father it again, declined the proposition. He had not heard the last of it, however, for, by a curious coincidence, its subsequent owner, entirely ignorant of Edward"s previous a.s.sociation with the magazine, invited him to connect himself with it. Thus three times could Edward Bok have returned to the magazine for whose creation he was responsible.
Edward was now without editorial cares; but he had already, even before disposing of the magazine, embarked on another line of endeavor. In sending to a number of newspapers the advance sheets of a particularly striking "feature" in one of his numbers of _The Brooklyn Magazine_, it occurred to him that he was furnishing a good deal of valuable material to these papers without cost. It is true his magazine was receiving the advertising value of editorial comment; but he wondered whether the newspapers would not be willing to pay for the privilege of simultaneous publication. An inquiry or two proved that they would.
Thus Edward stumbled upon the "syndicate" plan of furnishing the same article to a group of newspapers, one in each city, for simultaneous publication. He looked over the ground, and found that while his idea was not a new one, since two "syndicate" agencies already existed, the field was by no means fully covered, and that the success of a third agency would depend entirely upon its ability to furnish the newspapers with material equally good or better than they received from the others. After following the material furnished by these agencies for two or three weeks, Edward decided that there was plenty of room for his new ideas.
He discussed the matter with his former magazine partner, Colver, and suggested that if they could induce Mr. Beecher to write a weekly comment on current events for the newspapers it would make an auspicious beginning. They decided to talk it over with the famous preacher. For to be a "Plymouth boy"--that is, to go to the Plymouth Church Sunday-school and to attend church there--was to know personally and become devoted to Henry Ward Beecher. And the two were synonymous.
There was no distance between Mr. Beecher and his "Plymouth boys."
Each understood the other. The tie was that of absolute comradeship.
"I don"t believe in it, boys," said Mr. Beecher when Edward and his friend broached the syndicate letter to him. "No one yet ever made a cent out of my supposed literary work."
All the more reason, was the argument, why some one should.
Mr. Beecher smiled! How well he knew the youthful enthusiasm that rushes in, etc.
"Well, all right! I like your pluck," he finally said. "I"ll help you if I can."
The young editors agreed to pay Mr. Beecher a weekly sum of two hundred and fifty dollars--which he knew was considerable for them.
When the first article had been written they took him their first check. He looked at it quizzically, and then at the boys. Then he said simply: "Thank you." He took a pin and pinned the check to his desk. There it remained, much to their curiosity.
The following week he had written the second article and the boys gave him another check. He pinned that up over the other. "I like to look at them," was his only explanation, as he saw Edward"s inquiring glance one morning.
The third check was treated the same way. When they handed him the fourth, one morning, as he was pinning it up over the others, he asked: "When do you get your money from the newspapers?"
He was told that the bills were going out that morning for the four letters const.i.tuting a month"s service.
"I see," he remarked.
A fortnight pa.s.sed, then one day Mr. Beecher asked: "Well, how are the checks coming in?"
"Very well," he was a.s.sured.
"Suppose you let me see how much you"ve got in," he suggested, and the boys brought the accounts to him.
After looking at them he said: "That"s very interesting. How much have you in the bank?"
He was told the balance, less the checks given to him. "But I haven"t turned them in yet," he explained. "Anyhow, you have enough in bank to meet the checks you have given me, and a profit besides, haven"t you?"
He was a.s.sured they had.
Then, taking his bank-book from a drawer; he unpinned the six checks on his desk, indorsed each, wrote a deposit slip, and, handing the book to Edward, said:
"Just hand that in at the bank as you go by, will you?"
Edward was very young then, and Mr. Beecher"s methods of financiering seemed to him quite in line with current notions of the Plymouth pastor"s lack of business knowledge. But as the years rolled on the incident appeared in a new light--a striking example of the great preacher"s wonderful considerateness.
Edward had offered to help Mr. Beecher with his correspondence; at the close of one afternoon, while he was with the Plymouth pastor at work, an organ-grinder and a little girl came under the study window. A cold, driving rain was pelting down. In a moment Mr. Beecher noticed the girl"s bare toes sticking out of her worn shoes.