It was a peculiar satisfaction to Bok that Theodore Roosevelt once summed up this piece of work in these words: "Bok is the only man I ever heard of who changed, for the better, the architecture of an entire nation, and he did it so quickly and yet so effectively that we didn"t know it was begun before it was finished. That is a mighty big job for one man to have done."
In 1905 and in previous years the casualties resulting from fireworks on the Fourth of July averaged from five to six thousand each year.
The humorous weekly _Life_ and the _Chicago Tribune_ had been for some time agitating a restricted use of fireworks on the national fete day, but nevertheless the list of casualties kept creeping to higher figures. Bok decided to help by arousing the parents of America, in whose hands, after all, lay the remedy. He began a series of articles in the magazine, showing what had happened over a period of years, the criminality of allowing so many young lives to be snuffed out, and suggested how parents could help by prohibiting the deadly firecrackers and cannon, and how organizations could a.s.sist by influencing the pa.s.sing of city ordinances. Each recurring January, _The Journal_ returned to the subject, looking forward to the coming Fourth. It was a deep-rooted custom to eradicate, and powerful influences, in the form of thousands of small storekeepers, were at work upon local officials to pay no heed to the agitation. Gradually public opinion changed.
The newspapers joined in the cry; women"s organizations insisted upon action from local munic.i.p.al bodies.
Finally, the civic spirit in Cleveland, Ohio, forced the pa.s.sage of a city ordinance prohibiting the sale or use of fireworks on the Fourth.
The following year when Cleveland reported no casualties as compared to an ugly list for the previous Fourth, a distinct impression was made upon other cities. Gradually, other munic.i.p.alities took action, and year by year the list of Fourth of July casualties grew perceptibly shorter. New York City was now induced to join the list of prohibitive cities, by a personal appeal made to its mayor by Bok, and on the succeeding Fourth of July the city authorities, on behalf of the people of New York City, conferred a gold medal upon Edward Bok for his services in connection with the birth of the new Fourth in that city.
There still remains much to be done in cities as yet unawakened; but a comparison of the list of casualties of 1920 with that of 1905 proves the growth in enlightened public sentiment in fifteen years to have been steadily increasing. It is an instance not of Bok taking the initiative--that had already been taken--but of throwing the whole force of the magazine with those working in the field to help. It is the American woman who is primarily responsible for the safe and sane Fourth, so far as it already exists in this country to-day, and it is the American woman who can make it universal.
Bok"s interest and knowledge in civic matters had now peculiarly prepared him for a personal adventure into community work. Merion, where he lived, was one of the most beautiful of the many suburbs that surround the Quaker City; but, like hundreds of similar communities, there had been developed in it no civic interest. Some of the most successful business men of Philadelphia lived in Merion; they had beautiful estates, which they maintained without regard to expense, but also without regard to the community as a whole. They were busy men; they came home tired after a day in the city; they considered themselves good citizens if they kept their own places sightly, but the idea of devoting their evenings to the problems of their community had never occurred to them before the evening when two of Bok"s neighbors called to ask his help in forming a civic a.s.sociation.
A canva.s.s of the sentiment of the neighborhood revealed the unanimous opinion that the experiment, if attempted, would be a failure,--an att.i.tude not by any means confined to the residents of Merion! Bok decided to test it out; he called together twenty of his neighbors, put the suggestion before them and asked for two thousand dollars as a start, so that a paid secretary might be engaged, since the men themselves were too busy to attend to the details of the work. The amount was immediately subscribed, and in 1913 The Merion Civic a.s.sociation applied for a charter and began its existence.
The leading men in the community were elected as a Board of Directors, and a salaried secretary was engaged to carry out the directions of the Board. The a.s.sociation adopted the motto: "To be nation right, and state right, we must first be community right." Three objectives were selected "with which to attract community interest and membership; safety to life, in the form of proper police protection; safety to property, in the form of adequate hydrant and fire-engine service; and safety to health, in careful supervision of the water and milk used in the community.
"The three S"s," as they were called, brought an immediate response.
They were practical in their appeal, and members began to come in. The police force was increased from one officer at night and none in the day, to three at night and two during the day, and to this the a.s.sociation added two special night officers of its own. Private detectives were intermittently brought in to "check up" and see that the service was vigilant. A fire hydrant was placed within seven hundred feet of every house, with the insurance rates reduced from twelve and one-half to thirty per cent; the services of three fire-engine companies was arranged for. Fire-gongs were introduced into the community to guard against danger from interruption of telephone service. The water supply was chemically a.n.a.lyzed each month and the milk supply carefully scrutinized. One hundred and fifty new electric-light posts specially designed, and p.r.o.nounced by experts as the most beautiful and practical road lamps ever introduced into any community, were erected, making Merion the best-lighted community in its vicinity.
At every corner was erected an artistically designed cast-iron road sign; instead of the unsightly wooden ones, cast-iron automobile warnings were placed at every dangerous spot; community bulletin-boards, to supplant the display of notices on trees and poles, were placed at the railroad station; litter-cans were distributed over the entire community; a new railroad station and post-office were secured; the station grounds were laid out as a garden by a landscape architect; new roads of permanent construction, from curb to curb, were laid down; uniform tree-planting along the roads was introduced; bird-houses were made and sold, so as to attract bird-life to the community; toll-gates were abolished along the two main arteries of travel; the removal of all telegraph and telephone poles was begun; an efficient Boy Scout troop was organized, and an American Legion post; the automobile speed limit was reduced from twenty-four to fifteen miles as a protection to children; roads were regularly swept, cleaned, and oiled, and uniform sidewalks advocated and secured.
Within seven years so efficiently had the a.s.sociation functioned that its work attracted attention far beyond the immediate neighborhood of Philadelphia, and caused Theodore Roosevelt voluntarily to select it as a subject for a special magazine article in which he declared it to "stand as a model in civic matters." To-day it may be conservatively said of The Merion Civic a.s.sociation that it is pointed out as one of the most successful suburban civic efforts in the country; as Doctor Lyman Abbott said in _The Outlook_, it has made "Merion a model suburb, which may standardize ideal suburban life, certainly for Philadelphia, possibly for the United States."
When the armistice was signed in November, 1918, the a.s.sociation immediately canva.s.sed the neighborhood to erect a suitable Tribute House, as a memorial to the eighty-three Merion boys who had gone into the Great War: a public building which would comprise a community centre, with an American Legion Post room, a Boy Scout house, an auditorium, and a meeting-place for the civic activities of Merion. A subscription was raised, and plans were already drawn for the Tribute House, when Mr. Eldridge R. Johnson, president of the Victor Talking Machine Company, one of the strong supporters of The Merion Civic a.s.sociation, presented his entire estate of twelve acres, the finest in Merion, to the community, and agreed to build a Tribute House at his own expense. The grounds represented a gift of two hundred thousand dollars, and the building a gift of two hundred and fifty thousand dollars. This building, now about to be erected, will be one of the most beautiful and complete community centres in the United States.
Perhaps no other suburban civic effort proves the efficiency of community co-operation so well as does the seven years" work of The Merion Civic a.s.sociation. It is a practical demonstration of what a community can do for itself by concerted action. It preached, from the very start, the gospel of united service; it translated into actual practice the doctrine of being one"s brother"s keeper, and it taught the invaluable habit of collective action. The a.s.sociation has no legal powers; it rules solely by persuasion; it accomplishes by the power of combination; by a spirit of the community for the community.
When The Merion Civic a.s.sociation was conceived, the spirit of local pride was seemingly not present in the community. As a matter of fact, it was there as it is in practically every neighborhood; it was simply dormant; it had to be awakened, and its value brought vividly to the community consciousness.
CHAPTER XVI
THEODORE ROOSEVELT"S INFLUENCE
When the virile figure of Theodore Roosevelt swung down the national highway, Bok was one of thousands of young men who felt strongly the attraction of his personality. Colonel Roosevelt was only five years the senior of the editor; he spoke, therefore, as one of his own years.
The energy with which he said and did things appealed to Bok. He made Americanism something more real, more stirring than Bok had ever felt it; he explained national questions in a way that caught Bok"s fancy and came within his comprehension. Bok"s lines had been cast with many of the great men of the day, but he felt that there was something distinctive about the personality of this man: his method of doing things and his way of saying things. Bok observed everything Colonel Roosevelt did and read everything he wrote.
The editor now sought an opportunity to know personally the man whom he admired. It came at a dinner at the University Club, and Colonel Roosevelt suggested that they meet there the following day for a "talk-fest." For three hours the two talked together. The fact that Colonel Roosevelt was of Dutch ancestry interested Bok; that Bok was actually of Dutch birth made a strong appeal to the Colonel. With his tremendous breadth of interests, Roosevelt, Bok found, had followed him quite closely in his work, and was familiar with "its high points," as he called them. "We must work for the same ends," said the Colonel, "you in your way, I in mine. But our lines are bound to cross. You and I can each become good Americans by giving our best to make America better. With the Dutch stock there is in both of us, there"s no limit to what we can do. Let"s go to it." Naturally that talk left the two firm friends.
Bok felt somehow that he had been given a new draft of Americanism; the word took on a new meaning for him; it stood for something different, something deeper and finer than before. And every subsequent talk with Roosevelt deepened the feeling and stirred Bok"s deepest ambitions.
"Go to it, you Dutchman," Roosevelt would say, and Bok would go to it.
A talk with Roosevelt always left him feeling as if mountains were the easiest things in the world to move.
One of Theodore Roosevelt"s arguments which made a deep impression upon Bok was that no man had a right to devote his entire life to the making of money. "You are in a peculiar position," said the man of Oyster Bay one day to Bok; "you are in that happy position where you can make money and do good at the same time. A man wields a tremendous power for good or for evil who is welcomed into a million homes and read with confidence. That"s fine, and is all right so far as it goes, and in your case it goes very far. Still, there remains more for you to do.
The public has built up for you a personality: now give that personality to whatever interests you in contact with your immediate fellow-men: something in your neighborhood, your city, or your State.
With one hand work and write to your national audience: let no fads sway you. Hew close to the line. But, with the other hand, swing into the life immediately around you. Think it over."
Bok did think it over. He was now realizing the dream of his life for which he had worked: his means were sufficient to give his mother every comfort; to install her in the most comfortable surroundings wherever she chose to live; to make it possible for her to spend the winters in the United States and the summers in the Netherlands, and thus to keep in touch with her family and friends in both countries. He had for years toiled unceasingly to reach this point: he felt he had now achieved at least one goal.
He had now turned instinctively to the making of a home for himself.
After an engagement of four years he had been married, on October 22, 1896, to Mary Louise Curtis, the only child of Mr. and Mrs. Cyrus H. K.
Curtis; two sons had been born to them; he had built and was occupying a house at Merion, Pennsylvania, a suburb six miles from the Philadelphia City Hall. When she was in this country his mother lived with him, and also his brother, and, with a strong belief in life insurance, he had seen to it that his family was provided for in case of personal incapacity or of his demise. In other words, he felt that he had put his own house in order; he had carried out what he felt is every man"s duty: to be, first of all, a careful and adequate provider for his family. He was now at the point where he could begin to work for another goal, the goal that he felt so few American men saw: the point in his life where he could retire from the call of duty and follow the call of inclination.
At the age of forty he tried to look ahead and plan out his life as far as he could. Barring unforeseen obstacles, he determined to retire from active business when he reached his fiftieth year, and give the remainder of his life over to those interests and influences which he a.s.sumed now as part of his life, and which, at fifty, should seem to him best worth while. He realized that in order to do this he must do two things: he must husband his financial resources and he must begin to acc.u.mulate a mental reserve.
The wide public acceptance of the periodical which he edited naturally brought a share of financial success to him. He had experienced poverty, and as he subsequently wrote, in an article called "Why I Believe in Poverty," he was deeply grateful for his experience. He had known what it was to be poor; he had seen others dear to him suffer for the bare necessities; there was, in fact, not a single step on that hard road that he had not travelled. He could, therefore, sympathize with the fullest understanding with those similarly situated, could help as one who knew from practice and not from theory. He realized what a marvellous blessing poverty can be; but as a condition to experience, to derive from it poignant lessons, and then to get out of; not as a condition to stay in.
Of course many said to Bok when he wrote the article in which he expressed these beliefs: "That"s all very well; easy enough to say, but how can you get out of it?" Bok realized that he could not definitely show any one the way. No one had shown him. No two persons can find the same way out. Bok determined to lift himself out of poverty because his mother was not born in it, did not belong in it, and could not stand it. That gave him the first essential: a purpose. Then he backed up the purpose with effort and an ever-ready willingness to work, and to work at anything that came his way, no matter what it was, so long as it meant "the way out." He did not pick and choose; he took what came, and did it in the best way he knew how; and when he did not like what he was doing he still did it as well as he could while he was doing it, but always with an eye single to the purpose not to do it any longer than was strictly necessary. He used every rung in the ladder as a rung to the one above. He always gave more than his particular position or salary asked for. He never worked by the clock; always by the job; and saw that it was well done regardless of the time it took to do it. This meant effort, of course, untiring, ceaseless, unsparing; and it meant work, hard as nails.
He was particularly careful never to live up to his income; and as his income increased he increased not the percentage of expenditure but the percentage of saving. Thrift was, of course, inborn with him as a Dutchman, but the necessity for it as a prime factor in life was burned into him by his experience with poverty. But he interpreted thrift not as a trait of n.i.g.g.ardliness, but as Theodore Roosevelt interpreted it: common sense applied to spending.
At forty, therefore, he felt he had learned the first essential to carrying out his idea of retirement at fifty.
The second essential--varied interests outside of his business upon which he could rely on relinquishing his duties--he had not cultivated.
He had quite naturally, in line with his belief that concentration means success, immersed himself in his business to the exclusion of almost everything else. He felt that he could now spare a certain percentage of his time to follow Theodore Roosevelt"s ideas and let the breezes of other worlds blow over him. In that way he could do as Roosevelt suggested and as Bok now firmly believed was right: he could develop himself along broader lines, albeit the lines of his daily work were broadening in and of themselves, and he could so develop a new set of inner resources upon which he could draw when the time came to relinquish his editorial position.
He saw, on every side, the pathetic figures of men who could not let go after their greatest usefulness was past; of other men who dropped before they realized their arrival at the end of the road; and, most pathetic of all, of men who having retired, but because of lack of inner resources did not know what to do with themselves, had become a trial to themselves, their families, and their communities.
Bok decided that, given health and mental freshness, he would say good-by to his public before his public might decide to say good-by to him. So, at forty, he candidly faced the facts of life and began to prepare himself for his retirement at fifty under circ.u.mstances that would be of his own making and not those of others.
And thereby Edward Bok proved that he was still, by instinct, a Dutchman, and had not in his thirty-four years of residence in the United States become so thoroughly Americanized as he believed.
However, it was an American, albeit of Dutch extraction, one whom he believed to be the greatest American in his own day, who had set him thinking and shown him the way.
CHAPTER XVII
THE PRESIDENT AND THE BOY
One of the incidents connected with Edward Bok that Theodore Roosevelt never forgot was when Bok"s eldest boy chose the Colonel as a Christmas present. And no incident better portrays the wonderful character of the Colonel than did his remarkable response to the compliment.
A vicious attack of double pneumonia had left the heart of the boy very weak--and Christmas was close by! So the father said:
"It"s a quiet Christmas for you this year, boy. Suppose you do this: think of the one thing in the world that you would rather have than anything else and I"ll give you that, and that will have to be your Christmas."
"I know now," came the instant reply.
"But the world is a big place, and there are lots of things in it, you know."
"I know that," said the boy, "but this is something I have wanted for a long time, and would rather have than anything else in the world." And he looked as if he meant it.
"Well, out with it, then, if you"re so sure."