Soon, the game reviews of 《I am MT》 in the official App Store has increased.
“What the h.e.l.l is this? I want to see the huge battle between the Alliance and the Horde. What are these cards?”
“It"s unexpectedly a card game, and it"s a kind of game that I"ve never seen before…”
“What to call this game? Card fighting?”
“Seriously not what I expected! Refund!”
“Upstairs, you didn"t spend money for this game, it"s free to play…”
“Originally, I wanted to leave a 1 star bad review, but after playing it for a while, it seems to be okay. I will just leave a 3 star for later observation.”
“Am I the only one that thinks this is a fun game? I feel these cards are so cute while they move about, thus I give it a 5 star rating.”
“Upstairs, are you a girl? Have you ever played a good game…”
“Haha, I"m upstairs. Do you believe me when I say I am bigger than you?”
“It"s really funny those who gives bad reviews. Chen Mo, a C-Cla.s.s Game Designer, is once more doing a mobile game, and it"s impossible to reproduce the whole world settings with his toes. I think it is already good to be able to show the anime characters in this way.”
“Yes, as a mobile game then I think this is okay.”
“Don"t you all feel any conscience? It"s free, no built-in ads, and also gave so many runes, even though Chen Mo had wagered with someone about who will have more monthly turnover. ”
“For the sake of these runes, I"ll give it a 5 star for now.”
“You just got bribed, and that"s it??”
“What"s wrong with me supporting Chen Mo? If you have the ability to make 《Guardian of the Holy Spring》 free then I will support it too!”
. . . . . . . . . . . . .
At present, 《I am MT》 has a score of 7.6, and only few people had given it a bad rating. Most of them are 4 star, and a small number are 3 star and 5 star.
Chen Mo estimates that after 2 days, these players will come back and find that this game is very expensive, and its rating would drop again, maybe to 7.4 or even lower.
However, the low rating has little impact on Chen Mo, because this is a free game, as long as the score doesn"t fall too much, then new players will still play.
On the other hand, Qiu Bin was also researching 《I am MT》.
“This is it? Isn"t this too simple? The combat system is monotonous, and there is no gradient in the difficulty of the level, and it can be cleared easily. Not only is it free, but also gives so much runes, and everyone can play without any pressure.”
“Who is going to topup? His game totally relied on in-app purchase. However, the in-app purchase is selling cards and combat power? Who will buy it?”
“Is he running a business at a loss? Giving money to everyone? But he wagered with me on the monthly turnover! Hmph, don"t let your monthly turnover go too low and lose too badly, else it would be boring.”
Qiu Bin played for nearly an hour.
The dungeon still remained the same, the runes are still being given, and even 10 consecutive draws gives out a rare purple card.
“This game, there is no drama, even if it"s free, but the world setting hasn"t been completed, and it even gives players so much runes, so the players doesn"t have the motivation to topup.”
“Collecting cards seems like a profitable point, but how many players are willing to spend money just to collect cards? Besides, according to his method of giving runes, they will get enough runes in two days. Isn"t it just a matter of time for them to collect all the cards?”
“Don"t need to bother with it, this game is not worth playing.”
Qiu Bin deleted 《I am MT》 on his mobile phone. In his opinion, what"s the use of this game even if it has high downloads? Player"s doesn"t spend money, its sales is empty, useless!
. . . . . . . . . . . . .
The next day, the two games have been released for 24 hours.
The 24-hour sales of 《Guardian of the Holy Spring》 was 38,938, which is less than 40,000, but it still almost twice the sales of 《Plants vs Zombies》 at that time.
《Plants vs Zombies》 was a little bit more powerful at that time, because the recommendation in the official App Store is rising step by step, so it has great potential.
However, the first day sales of 《Guardian of the Holy Spring》 was basically supported by the game platform of Emperor Interactive Entertainment, and so it may not have sufficient stamina.
However, Qiu Bin didn"t care, even if the sales declines, the sales of 《Guardian of the Holy Spring》 in the first month shouldn"t be less than 800,000. That is to say, the monthly turnover is basically guaranteed to be around 8,000,000, which he expect to reach tens of millions.
Qiu Bin couldn"t estimate the sales data of 《I am MT》, because 《I am MT》 isn"t sold by copies, and all the in-app purchase information is only clear to the developer themselves.
However, Qiu Bin is not worried. In his opinion, Chen Mo"s game is absolutely impossible to have over 10 million RMB monthly turnover. There is no suspense about this wager.
. . . . . . . . . . . . .
Experience Shop.
Chen Mo looked at the data on the screen.
Jia Peng and the others have surrounded him, and are all staring at the numbers on his screen, looking at it but still unable to get a clue.
“Manager, explain it, what does these data mean?”
“Yea, the income of 《Guardian of the Holy Spring》 has already come out. What about 《I am MT》?”
“Come on, I"m so worried.”
Everyone is eager to get a word in.
Chen Mo studied the numbers on the screen again, and then said, “Don"t worry, beating 《Guardian of the Holy Spring》 is no problem.”
Wen Lingwei looked at him with contempt, “Eh, really? You shouldn"t be afraid of losing face, so say it. What can these figure tell? Where is the income? Really, if you want to run, then I know some friends down the road…”
Chen Mo was speechless, “Don"t mention your several friends…”
Chang Xiuya asked, “Then, Manager, how will you beat Guardian of the Holy Spring》?”
Jia Peng also nodded, “Yeah, you"re probably gonna talk about these figures?”
Su Jinyu"s eyes narrowed slightly, desperately trying to see the connection between these numbers, but still could not understand it.
Chen Mo said, “Let"s say, the first month"s turnover will not be less than 20 million.”
Jia Peng almost choked on his own spit, “What? Manager, how much did you say? 20 million?”
Su Jinyu was also surprised, “20 million is too much! This is just a mobile game!”
Wen Lingwei calculated it herself, “If the monthly turnover is 20 million, then you can earn more than 10 million RMB a month?”
Everyone was shocked.
20 million! This is more than twice the monthly turnover of 《Guardian of the Holy Spring》? How come they feel that Chen Mo is just boasting!
Chen Mo stood up and said, “Wait for the first months" turnover. In case you couldn"t guess, then I will tell you the meaning of these figures.”
Su Jinyu asked, “Ah? You couldn"t tell us why??”
Chen Mo smiled, “If you have a good guess, you can say!”
. . . . . . . . . . . . .
These figures represent some key data of 《I am MT》, while the so-called “DAU”,“LTV” and so on look very lofty, but in fact, they are nothing more than abbreviations.
DAU: Daily Active Users.
ARPU: Average Revenue Per Users.
ARPPU: Average Revenue Per Paying Users.
LTV: Lifetime Value – The total revenue generated by a player in the total game duration on average.
In addition, there are some other data, such as the next day retention, seven days retention and so on.
The significance of these data is that as long as these data are calculated, he can have a reasonable estimate of the whole game ecology, and thus infer the general state of the game.
As long as these data goes up, the game can make money.
According to the data on the first of 《I am MT》, the number of active users per day is about 130,000, and the number of paying players is 14,330, which is about 10% paying rate.
The difference between 《I am MT》 and 《Guardian of the Holy Spring》 is that it sells value-added services, and players who have already spent money will continue spending.
According to the estimation of Chen Mo, 《I am MT》 will acc.u.mulate at least 2 million active users in the first month.
In a month, the players who topup will topup a lot more times, and some free players will also be converted into recharging players.
Chen Mo estimates that after a month, the average ARPU of the game will surely reach 150.
According to this calculation, even if the subsequent average payment rate is reduced to about 8%, the monthly turnover can reach 24 million.
There is a set of data for reference. In March 2014, there were 2,925,630 active users, 312,407 paid players, 204.89 paid users per capita, and 64 million monthly turnover.
In the parallel world, the performance of 《I am MT》will definitely be worse for various reasons than that of his previous world, and it is impossible to compare with last month"s 《Soul Hunters》 where the monthly turnover often broke 200 million RMB. But in general, as long as the number of users can be guaranteed, there is no problem that the monthly turnover can reach about 20 million RMB.
This is the result that Chen Mo had estimated.