Chapter 305: Chapter 304-crazy promotion
In the experience store, Chen Mo was scrolling through Weibo with a smile on his face.
“Manager?” su Jinyu was curious,”what’s so good about you?”
Chen Mo closed Weibo,”fooling an idiot makes me really happy.”
Su Jinyu: “???”
Chen Zhao didn’t explain further. He stood up and asked,””Have the students who are staying in the capital for the new year bought the tickets for their parents?”
Su Jinyu nodded.”Yeah, I just asked. I’ve bought everything.”
“That’s good. ” Chen Mo said,”I’ll be busy before, during, and after the new year. I’ll give everyone a heads up and let them get through this stage.”
Su Jinyu smiled.”Don’t worry, manager. After everyone received their year-end bonus and overtime pay, they’re all very enthusiastic about work.”
Chen Mo was relieved and walked to the first floor of the experience store.
In previous years, Chen Mo would give his employees a break and let them go home, but this year was a little different.
…
League of Legends was in a critical period of promotion. Chen Mo had a promotion strategy before, mid, and after the new year, and many things were moving forward, so Chen Mo made an unreasonable decision to work overtime this year.
However, there was also compensation. The overtime was voluntary, and it was enough to leave about ten people in the team.
The people who stayed could bring their parents and even relatives to the capital. The company would reimburse the round-trip fare and accommodation fees, and arrange for hotel accommodation.
Moreover, some of the employees ‘homes were in the capital, so they were fine.
The year-end bonus had just been given, and there was a high amount of overtime compensation for overtime work, so everyone was very enthusiastic about work. The candidates who would stay in the capital for the new year were soon decided.
Chen Mo was still a little worried, so he asked su Jinyu and Lin Xiao to care about everyone, buy some small gifts, and let them know if they had any needs.
To Chen Mo, the entire plan had been set, and there was no room for error.
As for tricking Jin jieguang, it was just something he did in pa.s.sing. It didn’t matter if the Imperial court took the bait or not, it wouldn’t affect Chen Mo’s follow-up strategy.
……
In the experience store, the popularity of League of Legends had been rising rapidly in the past two days, and it had the tendency to sweep through the entire PC experience area.
He could even see a few female players playing League of Legends, which was unbelievable in games like Warcraft and Diablo.
Although there were only less than 200 players playing back and forth, and they had almost remembered many familiar IDs, everyone was still playing quite happily because they were still at the stage of noobs fighting each other, and they even made a lot of new friends.
This situation wouldn’t last for long. After the first version of League of Legends was completed, Chen Mo would put it on Thunderbolt gaming platform. When the recommendation spots were put up, it would definitely attract a large number of players into the game, and the matchmaking system would be able to work.
During this time, Chen Mo had been chatting with many players and had gathered quite a bit of feedback.
There were all sorts of opinions, like ‘change the style’,’change the theme’, and so on, which Chen Mo ignored.
On the whole, everyone was pretty satisfied with the game. The main dissatisfaction was that everyone felt that the game wasn’t deep enough.
Many people felt that a champion like garen was nothing more than a QWER combo. It would only take seven or eight rounds to understand it. What was the point?
In fact, this was mainly because Chen Mo hadn’t updated enough Champions, nor had he started the ranking compet.i.tion. Some simple heroes were indeed easy to master, but it was also easy for players to become complacent. Therefore, it was better to enrich the game content quickly.
Apart from these questions, everyone thought that League of Legends was a good game. Although it looked ordinary at first glance, it was quite fun to play.
Of course, the evaluation wasn’t too high. It was only at the level of “more fun to play with.”
Chen Mo had a rough idea of what was going to happen next.
……
On February 7th, nine days before Chinese New Year, League of Legends was officially released on Thunderbolt gaming platform.
This time, Chen Mo used almost all the resources on Thunderbolt gaming platform to promote League of Legends, including the best recommendation spots, pop-up windows, notifications, and all sorts of other methods. The repeated notifications left the players dumbfounded. What was going on? was the system out of control?
Thunderbolt gaming platform was currently the third largest platform in China, with 17 million active users a day. It was an influential platform.
Sending pop-up windows and notifications so frequently would definitely make many players feel disgusted, but Chen Mo didn’t mind. As long as he could increase the number of users, it didn’t matter if he was scolded by the players.
However, it was impossible for all 17 million active users to become League of Legends players, because many of them were mobile players from games such as Thunderbolt tabletop, Onmyoji, and anipop, so the promotion effect might not be that good.
But to Chen Mo, it didn’t matter. He just wanted the whole world to know about League of Legends.
Just as the players were lamenting about why Chen Mo was so crazy about promoting a PC game, they discovered another shocking fact: Chen Mo had other ways of promoting it.
Things like buying video ads, subway ads, and host promotions didn’t need to be mentioned. Chen Mo used every method he used to promote other games, and he didn’t care about the cost.
As if overnight, the promotional materials for League of Legends could be seen everywhere on all major websites. Even in the bus and subway stations of several big cities such as Beijing and Shanghai, huge posters of League of Legends could be seen.
Other than that, there was also the crazy internet cafe promotion.
On the official forum, Chen Mo recruited more than 2000 promoters from different cities, be it prefecture-level or county-level cities, or even some remote County cities.
The job of these promoters was very simple. They just had to find any PC internet cafe in the city and convince the boss to install League of Legends on all the computers in the internet cafe. They would then hold special events in the internet cafe to encourage players to play League of Legends.
Every time they completed an internet cafe, these promoters would receive some monetary rewards. If they were diligent in running errands, they could easily earn 2000 to 3000 Yuan in a few days.
In some of the second-tier cities in China, the average daily salary was 200 yuan. For some people, earning two to three thousand Yuan in a few days was already a very attractive job.