Chapter 338: The concept of MOBA games
In the US server.
“I’ve never played an RTS game before. The first game I played was COG, but to me, COG was too difficult, and I think many of the operations are very anti-human and unfriendly. The appearance of League of Legends really brightened my eyes. The way to play is clear, the teaching is detailed, and the operation is simple. It’s the first time I’ve experienced the fun of this compet.i.tive game!”
“At first, I thought that the bright style was a little strange, but I soon realized that the biggest use of this style was to let the players relax. Compared to COG, this game is not tiring at all, NICE!”
“Thunderbolt entertainment has continued their standard in Western fantasy themes, but to my surprise, they seem to have made a breakthrough. Warcraft is a pure Western fantasy theme, but they seem to have added a lot of other cultural elements in League of Legends. Maybe they’re very ambitious this time and want to make this game popular all over the world?”
“That’s right. Heroes have different styles and take into account different cultural backgrounds. For example, there’s the philosophical Weapon Master Jax, the traditional western fantasy hero garen, the Egypt mummy a-Mumu, and the eastern-style blind monk Li Qing.”
“Great! Even though it doesn’t have a spectacular background story like Warcraft, these heroes have their own unique characteristics and rich mechanics. I think that’s enough!”
The European server.
“At first, I thought that although League of Legends was a new game, it would be as difficult as RTS games, but I was wrong. This game not only retained the fun of real-time compet.i.tive games, but it also simplified the controls. Even a clumsy player like me could play it smoothly!”
“I feel that many of the details reflect the game’s heart, especially the matching system, ranking system, hacking reports, short-term reconnections, and so on. I can feel how determined the official game is to rectify the compet.i.tive environment. This makes me very touched!”
“Also, League of Legends greatly reduces the cost of friends playing together. They can start at any time, and it supports single player mode and free team mode with two to five players. Each game only takes about 30 minutes, which is so convenient!”
…
“I think GA’s COG is trash compared to League of Legends. “I mean, COG’s quality is not bad, but it’s obvious that its design concept is outdated. It’s not easy to get used to, and it has a strong RTS style. However, League of Legends is on a whole new path. It’s the true king of games!”
In the Korean server.
“That’s great. I’ve finally found a fair game where I’ll be matched with equally strong enemies. It’s not like COG, where it’s boring to beat noobs, and even more boring to be beaten.”
“I like its reporting system. This way, at least I can do something after I’m tricked by some idiots who like to hack. ”
“This game seems simple? Why do you guys think it’s better than COG?”
“Simple? I suggest that you try out Katarina, Lee Sin, Ryze, and the other heroes. This game is far more in-depth than you think. At the very least, you should get your ranking points up to diamond rank before you decide if this game is easy!”
“I think RTS games will be completely stolen by this game. It’s very likely to become a pillar of the e-sports industry!”
……
As the popularity of League of Legends spread around the world, a new concept began to develop.
“League of Legends is a MOBA game.”
This was a completely new concept. MOBA games were the abbreviation for Multiplayer Online Battle Arena. When translated into Chinese, it was “multiplayer online tactical compet.i.tion game.”
In Chen Mo’s previous world, MOBA games were a genre that everyone was familiar with, but in the parallel world, it was still a completely foreign concept.
In fact, the term “MOBA game” didn’t make any sense. From the literal meaning, the concept of “multiplayer online tactical compet.i.tion game” was too broad. If it was just a word choice, FPS games could also be categorized under this concept.
When this concept was first proposed, it was actually just a way for League of Legends to’ de-DOTA ‘. Before this, all MOBA games were called’ DOTA-like ‘games, which was an awkward term for the promotion of all MOBA games.
Moreover, compared to mmorpgs, FPS, and RTS games,’DOTA-like’ games weren’t a proper name.
That was why it was called a MOBA game.
Putting aside the purpose and origin of this name, this name had indeed played a very important role in the promotion of the game.
Although this name was neither appropriate nor rigorous, no one could think of a more suitable word to describe this type of game. It couldn’t be called a “three-lane hero tower pushing game”, right?
It was too uncool.
As time went by, the concept of MOBA games was deeply rooted in people’s hearts.
Chen Mo didn’t just want to redefine the game as a new genre, he also wanted to create a topic and gimmick to give players a hint.
“MOBA is a new game. Come and play!”
Whether a concept could be popularized or not did not depend on whether it was appropriate to call it or whether the players were satisfied with it, but whether it was popular enough.
For example, 3c was actually more scientific than MOBA. At least it told you that there were three paths to the game. And demiG.o.d called itself ARTS. It was very professional, but it was useless because these games were not popular enough.
If League of Legends called itself a “multi-player online blame-shifting game”, this concept would still be popular, and then it would be popularized to all similar games in the future.
……
After the release of the overseas version of League of Legends, it also swept the overseas market with a strong momentum. The number of players who logged in on the first day exceeded 500000, and the next day, the retention rate reached 68%.
Moreover, the various statistics were still growing.
This number was still gorgeous, which made the GA and the domestic companies a bit dumbfounded.
The designer of COG, Clive Ramon, had always thought that there must be something fishy about the high retention rate of League of Legends in China. This game was just like RTS games, and there was a certain threshold to control it. It was normal for Masters to beat newbies, so how could there be such a high retention rate?
However, after the International Version of League of Legends was released, the GA had no choice but to accept the fact that the preserved data of League of Legends was real, and so was its popularity.
Not only in China, but in the entire world, including the American, European, and Korean servers, League of Legends had completely crushed COG!
The Chinese video game designers were also surprised that League of Legends could achieve such great results overseas. After all, the domestic and international video game market was very different.
Only then did they realize that Chen Mo’s goal wasn’t just to win the distribution channel battle, but to make big news this time!