Chapter 357: Chapter 356-ticket sales
September.
On the fourth floor of the experience store, in Chen Mo’s office.
Sitting opposite him was a slightly chubby middle-aged man who looked less than 40 years old. This was the chairman of brilliant flame, Zhang Kaiwen.
The reason why Zhang Kaiwen came to Imperial was to see the effects of League of Legends on the holographic projection, as well as to meet Chen Mo to discuss the details of the Grand Finals.
Kevin Zhang and Chen Mo had their differences on the ticket price for the Grand Finals.
According to Yan Huang’s previous experience of hosting e-sports compet.i.tions, the ticket price was basically set between 100 and 300 yuan, 150 yuan was in the middle.
However, due to the high rental fee, the equipment, and the huge investment, if they charged the tickets at this price, they would probably lose money.
Of course, Kevin Zhang knew that Chen Mo was planning to make League of Legends into a series. It was a long-term goal, so he thought that they should make a loss for the world Tournament and set the price lower to increase its popularity and help promote it.
However, Chen Mo requested for the tickets to be between 180 to 580, especially for the front row seats, where you could clearly see the big screen and the holographic projection, even the facial expressions of the players. Chen Mo felt that 580 wasn’t too expensive.
Kevin Zhang was a little hesitant.”President Chen, I think your price is still a little too high. There aren’t that many e-sports audience members in the country at the moment. With our previous experience, a front-row ticket of 300 yuan is already a little expensive.” After all, for traditional sports, the front row tickets for basketball games only cost 500 to 800 Yuan. E-sports games are too niche. The ticket price …”
…
Chen Mo smiled,”Mr. Zhang, this is the League of Legends World Finals. It only happens once a year. This year is the first.” To be honest, I think this price is too cheap. I wouldn’t be surprised if the ticket price for the Grand Finals is two or three thousand, let alone 580. ”
“But President Chen, you have to consider the number of viewers …” Kevin Zhang was still a little hesitant.
“League of Legends is about to break seven million players worldwide,” Chen Mo said.”It’s far more than all the previous compet.i.tive games, including Warcraft. They’re not on the same level. Moreover, League of Legends is different from first person games. Its third person perspective is very suitable for watching the game, and the visual effects of the game are far better than any other game. ”
“Moreover, there will be a series of joint activities for the global Finals, such as free skins when buying tickets, limited avatars, limited figurines, and so on. In fact, the significance of these tickets is very great, so you don’t have to worry about no one buying them.”
“The highest price is 580 Yuan. That’s already very cheap.”
Kevin Zhang was still a little hesitant.
“Mr. Zhang,” Chen Mo said with a smile,”I know how popular League of Legends is right now. So don’t worry about it. Just set the price as I said.”
Kevin Zhang thought about it carefully and realized that he really didn’t have any other reasons to refute, so he could only nod and accept Chen Zhao’s explanation.
“Alright then, set the ticket price between 180 to 580 Yuan. I’ll contact the relevant ticketing company. As for the publicity method for this compet.i.tion, other than the usual publicity, does chief Chen have any other good ideas?” Kevin Zhang asked.
“It’s okay. Your blazing glory Company can use the usual way to promote it. I’ll do the rest.” Chen Mo thought for a moment and said,”also, remember to use an e-ticket. Just swipe your ID card and enter.”
Zhang Kaiwen was stunned,’e-tickets? The cost of creating an e-ticket system is much higher. ”
Chen Mo nodded,”yes, even if it’s expensive, I’ll need an e-ticket.” To prevent scalpers. ”
Kaiwen Zhang was a little hesitant,”President Chen, scalpers shouldn’t be so fixated on an e-sports compet.i.tion, right?” Based on our previous experience in organizing compet.i.tions, some of the low-priced tickets that cost 100 yuan might not even be sold out. If there are really scalpers, they can increase our income …”
Chen Mo shook his head,”listen to me, use an electronic ticket.”
Seeing Chen Zhao’s firm att.i.tude, Kevin Zhang stopped insisting. After all, this wasn’t a big deal. He had already given in to many things before, so there was no need to persist on such a small matter.
However, Kevin Zhang was still a little worried. The ticket price was so high, and it was an e-ticket. How high were Chen Mo’s expectations for the S1 World Finals?
Would these tickets be sold out?
If no one bought the high-priced tickets, for the effect of the live show, they could only hire additional people to act as the audience.
If that was the case, the situation would not look good.
However, Kaiwen Zhang also knew that Chen Zhao had the final say in the compet.i.tion. He didn’t have much power. Therefore, the plan was quickly finalized, and it was done according to Chen Mo’s specifications.
……
The news that the S1 World Championship of League of Legends was going to be held in Shanghai on September 8th spread throughout the entire League of Legends community within a day. It also spread to the European, American, and Korean servers.
Other than the usual advertising methods, Chen Mo also posted the news of the S1 International League on the home page of both the local and overseas servers, including the time, place, team list, schedule, and so on.
Apart from that, Chen Mo also set up a special section on the official website of League of Legends, where News of the World Championship would be continuously released. This page would also be constantly updated during the world Finals.
During the world Finals, there would be a special Live Broadcast page on the home page of the client, which would broadcast the entire game live.
Chen Mo also posted a long Weibo to introduce the S1 World Championship.
“The tickets to the S1 World Championship of League of Legends are now officially on sale. You can click on the ticket link on the official website to purchase tickets.”
“This year’s world Championship will be held at Shanghai’s Grand Square. There will be 16 teams from all over the world competing for the highest glory of League of Legends: The first season’s championship trophy. ”
“All the players who are watching the game will receive a new skin in the game: Champion’s blade, Raven. The player who buys the VIP ticket will also receive a limited edition card master figurine. ”
“At the same time, the avatars of all teams will be open. Players can buy avatars in the game to support their favorite team (each Summoner is limited to two). If the team wins the championship, you will receive an extra treasure chest as a reward. ”
“This year’s S1 World Finals will be the highest standard and the best live-stream esports compet.i.tion so far. We will give every Summoner who comes to the venue the most exciting esports experience!”
The news of League of Legends’s S1 World Finals immediately caused a huge uproar among the players.
Even though they had already received the news, the players were still shocked by Chen Mo’s willingness to spend money after seeing the actual schedule.