Chapter 807 Focusing on overseas
Translator 549690339
“Overseas, Hise’s “”camera incident”” had caused a lot of controversy and caused it to lose some of its market share. However, it was not enough to cause it to collapse. ”
This was because the gla.s.ses weren’t Hise’s main compet.i.tor worldwide. They were from other brands. As for the other brands … They basically all had cameras.
!!
“Therefore, the criticism of the “”camera incident”” was shared by other friends. When users in Europe and the United States discussed this incident, their attention was basically focused on the entire “”smart gla.s.ses”” market, not just on Hise. ”
“Although the matrix gla.s.ses had opened up a certain market share by virtue of its lack of camera function, it was still lacking in Foundation. Most European and American users ‘first reaction to a Chinese brand that they had never heard of before was an instinctive distrust. ”
“From emerging to monopolizing the market, it would take a long time, and it could even be said to be very difficult to do. ”
“This was reasonable. Just like mobile phone and computer brands, many domestic manufacturers were selling well in the domestic market, but it was still very difficult to enter the European and American market and compete with those old hardware manufacturers. ”
“After the camera incident became more and more intense, Hise gla.s.ses had to make a compromise in time. He said that he would introduce a new type of gla.s.ses with different designs and remove the camera and live stream functions. ”
“Although this was a bit of a pain in the a.s.s for Hise’s gla.s.ses research and development team, it was still a well-known manufacturer, after all, so it was not a big deal. ”
“The new gla.s.ses were just a matter of changing the rights and color, so it was done very quickly. The response was good, and the Hise gla.s.ses were about to become popular in Europe and the United States. ”
“After all, the smart gla.s.ses were the trend of the world, and most people still needed them. Now that there was no longer any need to worry about privacy, many people began to buy it with confidence. ”
……
……
“Chen Mo was on the phone with Zhou Jiangping using his gla.s.ses, looking through a report he had sent. ”
Zhou Jiangping happily explained the current situation with the gla.s.ses to Chen Mo.
“””At present, the situation of the matrix gla.s.ses in the country is very good. It has already taken nearly 60% of the market share, and this number is still rising. Yesterday, I told them to expand more production lines to ensure that the production capacity of the matrix gla.s.ses can keep up with the current market demand …”” ”
“””Many domestic IT companies have expressed that they will provide an exclusive version of the application for the matrix gla.s.ses and add more MR functions in combination with the characteristics of the matrix gla.s.ses. We are also actively communicating with organizations such as the ball games a.s.sociation and the munic.i.p.al traffic Department to tailor a variety of professional applications for the matrix gla.s.ses so that the matrix gla.s.ses can be further integrated into people’s lives.”” ”
“””As for the overseas market, the speed of the expansion of the matrix gla.s.ses is equally gratifying. Its market share has reached 12.9% and has already entered the top five in Europe and the United States. It has even surpa.s.sed many established manufacturers in Europe and the United States. This is an unprecedented result.”” ”
“Hearing Zhou Jiangping’s happy description, Chen Mo didn’t react much. Instead, he frowned when he heard the figure,””””So low?”” ”
“Zhou Jiangping paused for a moment,’that’s low? The highest share of a single domestic mobile phone brand in the global market was only close to this number, and it included data from China, Southeast Asia, and Africa. The 12.9% share of the matrix gla.s.ses is after deducting the domestic market share. We’re already making history. “” ”
“””Switch sold much better overseas than this,”” Chen Mo said. ”
“Zhou Jiangping was amused,””President Chen, you can’t count it that way.”” The switch is a specialized game console, and we’re the only ones making it in the world. It’s a niche game. Those who bought it were basically there for the game, so there was no compet.i.tion at all. However, the smart gla.s.ses are different. This is the trend of the future. How many manufacturers around the world are eyeing this fat piece of meat?”” ”
“””Moreover, the potential market for the smart gla.s.ses is much bigger than the switch. Swtich is targeted at a small group of players, but the smart gla.s.ses are targeted at everyone in the world! Overseas, the matrix gla.s.ses doesn’t have that much of an advantage, and we have to take it step by step. It’s only been a few days since the product was launched, and you’re thinking of taking down a giant like Hise? isn’t that unrealistic?”” ”
“””Did the overseas version of the gla.s.ses update the MR games too?”” Chen Mo asked. ”
“Zhou Jiangping nodded and said,””it’s been updated, but the effect isn’t as obvious as the one in China.”” The main reason was that the cultural influence of “”kill of the Three Kingdoms”” was relatively limited, and it could not spread to Europe and the United States. Although other MR games were not bad, there were also game companies in Europe and the United States who were developing MR games to release on the Hise gla.s.ses. As for the app, there’s no need to even mention it. “” ”
“””So you’re saying that our MR game currently doesn’t have any dominating power?”” Chen Mo said after some thought. ”
“””That’s what I meant. “” Zhou Jiangping explained,””but that’s normal. MR games is a new field. Designers from all over the world don’t have much experience. They’re all just testing the waters and exploring the way.”” ”
“Chen Mo chuckled,””old Zhou, there’s nothing that a popular game can’t solve. If there is, then try another one.”” ”
“””Ah?”” Zhou Jiangping didn’t understand. ”
“Chen Zhao smiled.””It’s okay. I’ll take care of this. You don’t have to worry.”” In short, it was better to increase production. More of the gla.s.ses would be sold in the future, so he just had to put in more effort in production. Our ultimate goal is to conquer the entire world’s smart gla.s.ses market. We can’t be held back by the production problem. “” ”
“””Don’t worry, I understand. “”Zhou Jiangping nodded. ”
“After ending the call, Chen Zhao started to think about his next goal. ”
“The development of the gla.s.ses in China was going smoothly, but the speed of expansion overseas was far from Chen Mo’s expectations. ”
“The main reason was that the matrix gla.s.ses didn’t have a good reputation and didn’t have any technical advantages. For users in the European and American market, there was no reason to buy it. ”
“In China, kill of the Three Kingdoms was a very fun MR tabletop game, and the various MR games on Thunderbolt gaming platform were very attractive to players. However,””kill of the Three Kingdoms”” was not very attractive to foreign players. After all, the cultural atmosphere was different. ”
“As for other MR games, it was impossible for Western users to buy gla.s.ses. After all, these games were not popular games, and their influence was limited. ”
“It was impossible for Chen Mo to focus on the hardware, and it was already a miracle that the gla.s.ses didn’t lose to Hise in terms of hardware. ”
“If Chen Mo wanted to expand the market share of the gla.s.ses in Europe and America, he needed a MR game that was more suitable for the overseas market than kill of the Three Kingdoms, or maybe … Many more. ”