70 "magical": Ibid.
71 "My happiness is my business": "Gussie Busch."
72 He was proud of himself, too: Webster, interview.
72 For the first time in his life: Trudy Busch and Adolphus Busch IV, interview by author.
73 Gussie didn"t involve: Adolphus Busch IV, interview by author, 2011.
75 "I take sole responsibility": St. Louis Post-Dispatch, August 27, 1975.
77 Without seeking the approval: Ibid.
78 In her will: Adolphus Busch IV, interview.
79 "All you had to do": Thomas F. Eagleton, "Recollections of Gussie Busch," St. Louis Post-Dispatch, October 3, 1989.
79 "You"re supposed to have a lot of pull": St. Louisan, January 1976.
CHAPTER 6: THE PRUSSIAN LIEUTENANT
86 "Anybody can ride a horse": Webster, interview.
87 On November 21, 1954: "August A. Busch III Hits Telephone Pole, Two Hurt," St. Louis Globe-Democrat, November 22, 1954.
89 "never had a daddy": Confidential interview by author.
89 In truth, he completed: Confidential interview by author.
90 "He didn"t trust anyone": Denny Long, interview by author, 2011.
92 Gussie picked up the tab: Webster, interview.
CHAPTER 7: THE OLD MAN AND THE KID
96 Gussie and Trudy: Webster, interview.
96 Back at the hotel: Ibid.
97 "Throw the f.u.c.king ball back": "Bob Gibson in The Year of the Pitcher: The Cardinals Right-Hander Dominated 1968," Suite101.com.
98 "You look at this here": St. Louis Post-Dispatch, April 19, 1970.
99 "I"ve never once seen him": Confidential interview by author.
101 "He came to visit me": Robert S. Weinberg, interview by author, 2011.
102 "Traditionally, getting smart": R. S. Weinberg and a.s.sociates, "Quant.i.tative Methods for Developing Corporate Strategy."
103 Two weeks later: "All Anheuser-Busch Plants Idled in Strike," St. Louis Globe-Democrat May 28, 1969.
105 "I"ll give you another chance": Hernon and Ganey, Under the Influence, 23.
106 "it just didn"t get any better": "Near Beer," St. Louis Post-Dispatch, June 13, 1995.
106 "She was the All-American girl": Confidential interview by author.
106 The first public sign of trouble: "Mrs. Busch Injured in Crash," St. Louis Globe-Democrat, May 10, 1968.
107 The pair could not have been: Firsthand account by author.
107 "We were a friendship item": St. Louis Post-Dispatch, June 13, 1995.
107 When the divorce came: "Mrs. Susan Busch Granted a Divorce": St. Louis Globe-Democrat, November 15, 1969.
109 "I don"t mean to give you a lecture": Halberstam, October 1964, 36162.
110 "the first cla.s.s way this club operates": "Birds" Players Get the Message, Applaud Busch," St. Louis Globe-Democrat, March 24, 1969.
111 "fresh n.i.g.g.e.r": Personal correspondence files of Gussie Busch, viewed by author.
111 But the reporters present: Halberstam, October 1964, 36162.
113 There is no record: Adolphus Busch IV, interview.
CHAPTER 8: GUSSIE"S LAST STAND
115 The beer business as a whole: Stack, "Concise History."
116 A-B continued to widen: "Who Rules the Foam?" Forbes, December 15, 1972, 39.
116 The man driving the changes: Ibid., 40.
117 Robert Uihlein, August"s grandson: Adolphus Busch IV, interview.