Chapter 1336 – Purchasing Chinese Brands
“Manager Feng, our people had reported that our latest Wind and Rain Mobile phone sales are doing well these few days. Many people feedback that they are satisfied with our upgraded camera features. Oh, Aiwa’s mobile phone sales had also increased. Many of the sponsors’ products are also selling well. It seems that having product placement in a good show is very effective, and it’s only two episodes. If more than ten episodes are aired, the sales will be better!” Zhong Qingxian laughed.
“Our phones have good quality, and it’s not surprising for this latest model to sell well with all the advertis.e.m.e.nts. Product placement is to embed the brand into people’s subconscious minds. When people are shopping for similar products, they will think of this brand first.” Feng Yu explained.
The Wind and Rain Mobile and Aiwa Mobile are advertising together in China, and people know these two phones are the same except for the brand.
Although the Aiwa brand is the main focus in China, Wind, and Rain brands are also available. This travel show’s name had included Wind and Rain Mobile because Feng Yu wants to sell the show overseas.
Only Discovery had contacted them and will decide if they will buy the broadcasting rights, depending on the ratings of the first four episodes. They are very satisfied with the show’s current ratings.
But the Discovery’s people are curious. Are the Chinese rich enough to go on road trips? Also, why are there so many skysc.r.a.pers in the cities?
Many foreigners’ impression of China is backward and poor. Although China had produced Feng Yu, the World’s Richest Man, most people on the Forbes List are Americans.
Also, most of Feng Yu’s a.s.sets are located outside of China and are mainly focused on the US and Hong Kong. This means China’s development is not doing well.
The Chinese movies had only shown mountainous and poor places. Even the Chinese government claims to be a developing country themselves.
Such impressions have nothing to do with those Chinese movies. Movies are only a form of cultural product to spread cultures. Many people can understand a country’s economic status from its movies.
For example, the US had made lots of sci-fi movies about alien invasions, robots, mutants, etc. We gave others the impression that US technologies are very advanced.
The former Soviet Union was tricked and dragged into the arms race. In the end, their economy collapsed and got disintegrated.
Are there any poor places in the US? Of course, there are. Many districts in the US are dirty and poor. Some of their agricultural states are also not doing well. Many of the farms there still have no access to electricity.
It’s fine to stay in those areas for one or two days as a vacation. But not many people are willing to live there. Most tyc.o.o.ns prefer to live in City suburbs and not in those deserted areas.
No matter how well the US marketed itself, the gap between the rich and poor is wide. Many people don’t even dare to go near the African-American neighborhoods in the day, and many don’t dare to go out at night in some districts. Maybe Las Vegas is the only exception.
These are all not reported in the media. If all these are reported, how many people will want to visit the US? All those talks about fairness and equality are jokes. The Whites have a superiority complex and can easily get approval for social security benefits.
Many African Americans cannot even get a proper education. They are still fighting for equal rights when they are not working hard themselves.
Many people said that Chinese movies must show the poverty and hardships to get awards at film festivals. The judges will think that giving these movie awards is a form of encouragement for filming in those conditions!
The Chinese are considered one of the most hardworking races by many countries. But the Chinese government had not marketed themselves previously. Now, China had noticed the importance of marketing.
Because of a lack of marketing, China could not attract a lot of foreign investors. The majority of their foreign investments are using their quality a.s.sets to exchange for investments by the US and j.a.panese firms.
For example, China’s most popular daily necessity a few years ago is a brand of washing powder called, Huoli 28. It owned more than 70% of China’s market share. But the company followed the higher-ups’ directives to attract foreign investments.
In the end, Huoli 28’s brand disappeared, and the factory produced a new brand of washing powder called Qiaoshou.
In Feng Yu’s previous life, many companies, like Le Bashi, Lehaha, Shuang Hui, Xi An Yang Shen, Zhong Hua Toothpaste, Nanfu Batteries, Ha Er Bing Beer, etc. are China’s national brands. But after they allowed foreign investors to invest in them, they were slowly taken over by the foreign companies.
These former national brands had become a tool to make money for those foreigners.
Some companies had retaliated in Feng Yu’s previous life. For example, Zhong Qingxian had fallen out with Danone. He still owns the brand, and he slowly transfers his company’s operations to a new company under his daughter’s name and goes separate ways with Danone later.
China’s Xuehua had also bought back their shares and escaped from the control of foreign companies.
Currently, many companies in China are the same. They will market themselves as Chinese brands, but their major shareholder is foreign companies.
Feng Yu does not object to joint ventures or even selling state-owned companies to foreigners. But these companies should not market themselves as Chinese National brands to use the consumers’ national complex. This is too disgusting.
This is considered a fraud! Using people’s national complex to swindle money!
This is worse than cheating other people’s money!
Feng Yu made a decision. “Old Zhong, get your men to investigate and see how many top-selling brands are owned by foreign companies, or their biggest shareholders are foreigners.”
Zhong Qingxian looks at Feng Yu curiously. “Manager Feng, why are you interfering in this? Are you thinking of buying those brands?”
Zhong Qingxian knows Feng Yu can be xenophobic sometimes and does not like to see foreigners earning money from the Chinese.
“Why not? Go and find out the brands. Many local companies also want to buy back their shares, but they don’t have money. We can give them a hand. We cannot sit back and see those foreign brands becoming big in China and form an invisible monopoly!”
Translator’s notes: Had a hard time translating this chapter. The author is getting more extreme against foreigners and is writing rubbish.