The next 3 days, Feng Yu was busy with New Year’s Day CCTV awards ceremony. He made some phone calls and Sun Nan, Na Ying and the rest arrived. The New Year’s Day Gala Dinner was well received by the TV audiences. Other than the Spring Festival Gala night, this was the next highest ratings special program. This program will significantly increase the popularity of the performers. Furthermore, Wind and Rain Electronics will still record this program into VCDs. More people will be able to watch their performances and their worth will increase.
After the first Gala Dinner, the TV audiences were used to watch this program on New Year’s Day. Some of the viewers even felt that this program was more interesting than the Spring Festival Gala Night. Especially the award winners’ speeches. The short video footages of their companies and the banners in the live audiences.
Many companies who organized dinners will imitate this program. Their different departments will wear the same attires and shout slogans. Their bosses on stage will also openly praise their workers in their departments.
Feng Yu did not spend much on The New Year’s Day Gala Dinner. The funds of this program were collectively sponsored by the nominated companies. They were “forced” to sponsor. If they do not sponsor this program, then they will not be nominated.
Some companies wanted to sponsor the a.s.sociation more money for this program. The reason they did this was to try and buy the award. But Feng Yu had set the rules. The sponsorship has only two categories. One was for the nominated companies, and the other was for the a.s.sociation members.
With the funds collected, it was sufficient to fund this New Year’s Day Gala Dinner. Feng Yu does not want to collect excess. If the excess funds were exposed, he would not be able to explain it. The current fund was about 100,000 to 200,000 RMB, and it was enough. Feng Yu does not want the credibility of these awards to be lowered.
This year’s New Year’s Day Gala Dinner will be a delayed telecast. It will be an hour delay and will be aired while still recording? The recording will start at 7 pm and will be broadcast at 8 pm.
This will be a test for the directors, performers, and host. There was no room for mistakes. But as this was not a live telecast, they still have an hour to rectify their mistakes.
CCTV does not dare to broadcast this program live as they were afraid the award winners would say something unappropriated or forgot their lines.
But Chief Director of this program was confident. This year was only a test and next year, they will change it to 5 minutes delay telecast. The following year, it will be live!
During the first awards ceremony, the Chief Director was very unhappy with Feng Yu. Feng Yu had product placements all over the program and had arranged for the workers to shout out slogans. Even the short video clips were advertis.e.m.e.nts.
But TV audiences like it. They felt it was interesting and entertaining. The following year, only the shouting of slogans was banned. The banners, short video advertis.e.m.e.nts, and advertising during the speeches were still allowed. After all, they were the organizers and sponsors of this program.
CCTV Station Chief had allowed this and what can the Chief Director say? The reputation of the Chief Director was also increased because of this program. He was promoted to be the Deputy Director of the Spring Festival Gala Night and this year’s Spring Festival Gala Night, he had performed well. Next year, he will be the Chief Director for the Spring Festival Gala Night!
With these achievements under his belt, the Chief Director will be able to enter the higher management ranks.
The director for Happy Dictionary had also noticed that Feng Yu had a talent for making TV programs. If Feng Yu were part of his team, he would have promoted him to be his right-hand man. But Feng Yu was the boss of several companies and will never work for CCTV.
This year, Feng Yu had come to “interfere” with the Awards Ceremony. But the Chief Director had no complaints. He thought about Feng Yu’s suggestions, and if it does not break any rules, he will arrange his men to implement it.
Don’t forget, Feng Yu was also the primary sponsor for the Spring Festival Gala night, and he had a say in that program. Also, Feng Yu was able to invite Hong Kong and Taiwanese celebrities to perform easily. This was not something the Chief Director could do.
But this year, Feng Yu only appeared once during the rehearsal. He said some suggestions to the Chief Director and left. The
Feng Yu felt this Chief Director was doing great and he does not need to give any more inputs.
Feng Yu still have more important things to do. He needs to look for connections.
Jiang Xianjun had replied to Feng Yu. He said he was only a Deputy Chairman and even though he had the support of a leader in the higher-ups, he can’t make the final decision. This investment will need the City Government’s top leader to approve.
Jiang Xianjun told Feng Yu that if he wants to buy a stake of Quanjude, Feng Yu will need to discuss with the City Government.
Feng Yu also knew that it will not be easy to buy a stake of a 100 years old branded restaurant. Furthermore, this restaurant was in Beijing, and the higher-ups do not dare to accept bribes.
Feng Yu was happy that Jiang Xianjun agreed to his investment. As for the higher-ups, he needs to find a way to settle it. Feng Yu could do everything he wants in Bing City, and the City Government will approve. He was confident that he could do the same in Beijing.
In Bing City, Feng Yu had Zhang Ruiqiang. As long as Zhang Ruiqiang was persuaded, there will be no problem. But Feng Yu does not know Beijing’s Mayor.
Feng Yu called Master Lu, and Master Lu told him that Beijing’s Mayor was not on good terms with his Eldest Uncle. They were rivals, and he could not help Feng Yu. Furthermore, the next rank for Beijing’s Mayor will be the National Deputy rank.
But Master Lu said that he could try and introduce the Deputy Mayor to Feng Yu, but he was not sure if the Deputy Mayor will meet Feng Yu. Even if they met, it would be up to Feng Yu to convince the Deputy Mayor. Master Lu does not have any say.
Feng Yu also understands. He only asked Master Lu how old this Deputy Mayor was and what was he in-charge of.
Giving money was the last resort, and Feng Yu was not interested in doing that. It was not safe, and might becomes complicated. The best was to give this Deputy Mayor some political achievements. A political achievement which the Deputy Mayor could not resist.
Even if other people know about this, what can they say? The Deputy Mayor was doing something for the City and had done nothing wrong. His political achievement will also be the City’s achievement, and he was doing it for the people.
Feng Yu thought for a while. He only needs the City Government to approve his investment, and everything will be settled. He will be able to bring this National brand overseas. This will be an achievement the City Government will not refuse.
But Master Lu called him back and told Feng Yu that he did not manage to ask this Deputy Mayor out. He said he needs a few more days.
Feng Yu thanked him and told him that it’s okay. If Master Lu cannot ask that Deputy Mayor out, then Zhang Han’s father should be able to.