Extraordinary Genius

Bing City Pharmaceutical Enterprise had organized promotionsnear the schools in many areas, and Band-aid Company’s management was laughingtheir a.s.ses off.

What do you think you are selling? Stationary? Toys? Food?These were plasters! No one in their right mind would do promotions forplasters!

The promotional price of the regular waterproof andbreathable plasters was cheap and selling for 80 cents per piece and 5 in apack. The cartoon prints plasters were slightly more expensive, and thepromotional price was 1.20 RMB per piece, and it was also sold bundles of 5.

When Band-aid’s management knew that Bing CityPharmaceutical Enterprise’s promotions were a success, they laughed harder. Howmuch money can these plasters make? The most expensive was only 1.20 RMB. Howmany must it sell to cover the cost of wages and transportation?

These promotions were making losses for the company!

Who would buy medical products along the streets? Who would purchasemedical plasters from the roads? Those people that need these stuff will go tothe hospitals, clinics, and pharmacies.

Even if the promotions attracted lots of customers, Band-aidwas also not worried. They had never heard of anyone doing sales promotions formedical products along the streets and will still sell well!

Band-aid still does not know that Bing City PharmaceuticalEnterprise staffs had tabulated the total sales for their promotions. In thepast 3 days, the roadside promotions had attracted a large crowd and hadsuccessfully introduced Bing City Pharmacy Plasters to them.

The most popular plasters were the cartoon prints plasters.Many children pestered their parents to buy those printed plasters for them.

When children were at schools, they often play roughly withtheir friends and will usually get cuts or bruises. Getting some plasters onstandby at home will be good. This was the advertising message by Bing CityPharmaceutical Enterprise.

Although the cartoon print plasters were more expensive thanthe normal ones, it was still within the acceptable range of the parents. Mostimportantly, their children will not think that plasters were ugly and do notwant to put it on.

Bing City Pharmaceutical Enterprise had sold more than 1million pieces over the past 3 days. Although the salaries for the staffs werenot cheap, the profits from the plasters were enough to cover all the cost.Bing City Pharmaceutical Enterprise had not made any profits from the promotions,but it did not suffer any losses either. They were able to introduce theirproducts to the consumers and let them remember their brand.

In the future, when families were to buy plasters, they willnot only remember Band-aid. Some of the families will also consider buying BingCity Pharmaceutical Enterprise plasters.

During this period, Bing City Pharmaceutical Enterprise’semployees had contacted some distributors. They were the distributors whosupply goods to the small stores.

When the distributors met the salespeople from Bing CityPharmaceutical Enterprise, they were shocked. We are the distributors supplyinggoods for those small stores. Why is a pharmaceutical company looking for us?Shouldn’t you be contacting those pharmaceutical sales companies?

But when they know that Bing City Pharmaceutical Enterprisewants to sell their plasters in the small stores, all the distributors wereexcited. The small stores were allowed to sell plasters? They were allowed todistribute these plasters?

All the distributors did not receive any information whetherthey were allowed to sell this product in the small stores. But there was alsono written rule that they were not allowed to sell. Most of the people knewthat plasters were not medicines. It is a small bandage use in emergencies.

Since the plasters were used for emergencies, then it shouldbe sold at the most popular retail stores. There were not many pharmacies inChina during this era unlike the future years, where there was a pharmacy at everycorner. When people want to buy plasters, they had to go to the hospital,clinics or pharmacies.

Some villages, people had to travel to the town hospital. Notevery village had a clinic. But every village will have a small store! It wouldbe convenient for people to buy this product if it was sold in the stores.

Since this was considered a loophole in the regulations,these distributors will not miss this opportunity to earn money. But thedistributors had to sign an exclusive contract with Bing City PharmaceuticalEnterprise. They do not mind signing this contract as the company had allowedthem to return all the goods if the higher-ups forbid them the small storesfrom selling plasters. If the distributors were fined, the company would helpthem to pay the fines.

All these were stated in the contract clearly. Thedistributors immediately agree and signed the contracts. According to the agreement,all their retailers must put up a promotional poster at their stores.

Feng Yu was also not idling during this period. He was goingthrough his contacts. He wanted to get a large order for his plasters!

……

General Gan, I am Feng Yu from Bing City Machinery Company.Are you free today? I need to discuss something with you.” Feng Yu calledGeneral Gan. He was the person in charge of procurement in the army. He shouldhave some say for the purchase in medically related supplies.

“Oh, it’s Manager Feng? Are you thinking of treating me todinner?” General Gan joked.

“Dinner is not a big deal. But what I wanted to discuss withyou is very important. Are you fine with Quanjude? I will reserve a table thisevening, and we can talk during dinner.”

“Fine, I will go over after work.” General Gan was lookingforward to Quanjude. The army officers in this era were not earning a lot.Although the military had been spending a lot on weapons, with the ChiefArchitect around, who dares to receive kickbacks? Even though he was a General,he could not get reimburs.e.m.e.nt if he dines at Quanjude.

……

“What did you say? You want our army to use your Bing CityPharmaceutical Enterprise products exclusively?” General Gan felt this meal wasnot simple.

“That’s right. Our Bing City Pharmaceutical Enterprise’smedicines are comprehensive and are reputable. It is also cheap and effective.We have lots of experts working with us, and we are also working with overseaspharmaceutical companies. We are currently one of the top pharmaceuticalcompany in China. If the military works with us, you will be able to get themedicines at a cheaper rate. This will save money for the military.”

General Gan shook his head: “Manager Feng, let’s stop thediscussion now. I can’t help you with this. If you are talking about SongjiangMotors vehicles, we have plans for procurement next year, and I can promise youthat we will order from you. But you are an automobile manufacturer, why areyou investing in pharmaceutical companies?”

Feng Yu was disappointed. It seems that General Gan was notable to help him. But he will not give up.

“Then what about other products, or one particular product?Plaster? Currently, in the market, only Band-aid and Bing City Pharmacy brandsare the better ones. The military should not feel comfortable if they were toorder from the other small factories, right? Also, Band-aid is a joint venturedproduct. It would be better to let our fellow Chinese to earn this money ratherthan those foreigners. If you can allow us to advertise we are the soleprovider of plaster to the Chinese army, I don’t mind supplying the plaster forfree.” Feng Yu said.

“You wish! Don’t mention the vehicles. You still want thearmy to advertise for your plasters? No way. But it’s still possible for us touse your plasters on the condition that your plasters must be cheap.”

“Waterproof and breathable plaster cost 30 cents per piece,and it is 5 to a pack. The wholesale price is 1.5 RMB, and the retail price is4.80 RMB. We are not getting any profits if we are selling at this price.”

“No profits? Then why are you still selling?” General Gandoes not believe that there were no profits.

“We are selling so cheap because you are the army. This isalso considered supporting the Chinese army. This is considered a good thingfor you all.” Feng Yu said. Although the waterproof and breathable plaster had ahigher cost, if it was produced on a large scale, the cost could be lowered toless than 20 cents. The company could still get some profits if they sell tothe military.

“This…… Fine. I will ask for you. If your Bing CityPharmaceutical Enterprise’s plasters are cheaper and effective, then it shouldnot be a problem.”

“Thank you. Let’s have a toast!” Feng Yu raised hishalf-filled gla.s.s of beer and knocked General Gan’s full mug. He drowned hisbeer. Feng Yu had toasted General Gan 4 times with the same mug!

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