Extraordinary GeniusChapter 638 – Immediate success
All of Tai Hua Supermarkets opened at the same time exceptfor the Beijing branch. The opening was delayed for half an hour for Iron-fistZhu’s visit.
After Iron-fist Zhu made payments for his purchases andleft, the store manager looked at his watch and waved his hand. “It’s time!Open the doors!”
The doors opened, and a big crowd rushed in. Some peopleknew there were discounted items and were there to get the bargain. Some werethere just to take a look, and some were there to look at the leaders. Some didnot even know what was happening. They only saw a crowd gathering and went overto see what was going on.
“Tian Peng Pigs is 10 cents cheaper per catty. Hurry up andget some before it’s sold out.”
“I heard there is an in-store promotion today. Wind and RainVCD players and other products will be having a discount. The VCD player isonly selling for 1,599 RMB.”
“I heard the Wind and Rain Super fan is also having apromotion. I want to buy one of them. It can also be used during winters.”
“Do you all know? I heard that imported goods are sellinghere. You cannot get them elsewhere.”
……
Luckily, Feng Yu had predicted this would happen. Tai HuaSupermarket had given out lots of fliers and 3 days before the opening, theyorganized promotional events to promote the supermarkets. There will surely bea huge crowd. Feng Yu had hired lots of people for crowd control and even askedthe local authorities to send policemen there.
Those policemen were there to help maintain order. But theywere not working for free. Shopping cards were given to them as an appreciationfor their help. At the same time, Tai Hua Supermarket was able to foster betterrelationships with the local police officers.
Those who were there just to watch the ceremony also enteredthe supermarkets. But after they entered the supermarket, they realized thissupermarket was huge. One could find almost anything in there.
The products were cheaper than what the shoppers could findelsewhere. Some products were less expensive by a few cents and some productslike Wind and Rain VCD players were even cheaper by a few hundred RMB.
The shoppers also saw lots of newly launched products likeWind and Rain Super VCD players, Aiwa’s pagers that give stock prices updates,The Little Tyrant’s second generation of learning machine, etc.
This stock pager was a modern device in this era. It lookslike a standard pager, but it will update the user on the stock prices andother related news. This was very important for those who play shares.
Aiwa Electronics had developed this product two months agoand was ready to ma.s.s produce it. But Feng Yu waited until the opening of TaiHua Supermarket to launch this product together with the Super VCD players.
Those distributors were unhappy with the lowered retailprices for the VCD players at first. Although the supplier prices were reduced,their profits had shrunk too.
But when the distributors knew that Tai Hua Trading was themain distributor for the Super VCD players, and the Super VCD players were moreexpensive, advanced and had a higher profit margin, they were pleased.
Also, all the distributors were present at Tai HuaSupermarkets’ opening ceremony. They also brought their business partners andfriends with them.
The distributors thought Tai Hua Supermarket would be proud oftheir presences, but when they arrived at the opening ceremony, they realizedthat they were considered n.o.body there.
The City’s leaders were considered low ranked officials atthe opening ceremony. Almost all the top officials from the Provincial governmentwere invited. Also, all the top businessmen from the province were alsopresent. All the guests were the powerful connections of Tai Hua SupermarketCorporation shareholders.
But the distributors were looking down on this business intheir hearts. This was only a supermarket. How much can you earn from thisbusiness? They also heard that the goods sold there were cheaper than in otherplaces.
Although this would attract customers, the profits will belower. Even with high traffic, the profits will not be high.
Furthermore, Tai Hua Supermarket did not rent the building.They bought the whole building, and most of the supermarkets were built bythem. Only a handful of the supermarkets were renovated from old shoppingmalls. The initial investments should be very high.
The interior renovations and fittings should also cost alot. From the distributors’ point of view, Feng Yu was taking a considerablerisk in this venture.
The distributors also saw some familiar guests at the venue.Those guests were Tai Hua Trading’s suppliers. Were they also the suppliers forTai Hua Supermarkets?
The distributors were only hoping that Tai Hua Supermarketswill not suffer too many losses and affect Tai Hua Trading. They do not want tobe affected by the failure of this supermarket.
But as the supermarket opened its doors, the distributorswere shocked. Had these people gone mad? Why were they rushing in?
Wow…… That old man looks like he is 72 years old and he wasas nimble as a 27 years old young man.
Look! That old man even manages to push some young menaside. Was his hair dyed white? How can that old man be so strong?
If there were not so many staffs and policemen maintainingorder, there might be a stampede.
Zhong Qingxian was also shocked to see so many peoplerushing into the supermarket. The supermarket was so popular on its openingday. If the supermarket was able to retain 10% of today’s crowd, then it shouldnot be a problem for the supermarket to achieve high profits.
“Manager Feng, seems like your Tai Hua Supermarket is asuccess.”
Feng Yu laughed and waved his hand. “It’s too early to saythis. We can only tell whether if it is a success after one month. Word ofmouth is the most important factor. If the shoppers did not like our supermarketsafter they enter, they would not come back again. If all of them enjoyedshopping here, then it will be impossible for us to fail!”
……
That evening, CCTV news reported about the meeting betweenthe Chief Architect, Iron-fist Zhu, and Superman Li. The report states thatSuperman Li was in Beijing for the opening of Tai Hua Supermarket, and therewas close-up footage of the supermarket.”
The midnight news showed an extended version of thisreport.It was extended from 2 minutesto 5 minutes.
The morning news the next day reported on the crowd at theopening of the supermarket and two lucky shoppers who won the lucky draw. Thereporters also interviewed random shoppers. But those “random shoppers” wereprearranged by Tai Hua Supermarkets, and they only mentioned good things aboutthe supermarket. The items they “bought” were all given to them free by Tai HuaSupermarkets.
Many elderly viewers who watched last night and the nextmorning news brought their shopping bags with them to Tai Hua Supermarketsafter their morning exercise. They heard that the things at Tai HuaSupermarkets were cheaper than other places. Their neighbors had gone thereyesterday, and even the top official of China shopped there!
The afternoon news reported on Superman Li again, and TaiHua Supermarket’s name was mentioned once more. That afternoon, shoppers werestreaming into Tai Hua Supermarkets nonstop. The staffs had to replenish thegoods on the shelves again and again.
Tai Hua Supermarket was a success!
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