Extraordinary Genius

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3 days later, Zhong Qingxian had gotten the total salesfigures for the Milk Tea. But he did not inform the factories to increase theirproduction. He was waiting. It was the promotion period now, and the milk teawas cheap. He wants to wait and see after the promotion ends in one week, willthe sales still be so good.

If no shoppers buy the milk tea after the promotion period,then this product will be considered a failure. At least, it was the pricingthat failed. They would have to look into their pricing again.

If there were still shoppers who buy milk tea, then it willbe considered a success. With TV commercials and other marketing strategies,this milk tea will become one of Lehaha’s flagship products.

The Milk Tea promotion in Tai Hua Supermarket ended, andLehaha started to promote Strong Group’s jelly. Strong Group did not have manydistribution channels. They only sold their products in Guangzhou. The furthestthey went was Southen Guangzhou.

Now, after Lehaha acquired them, Zhong Qingxian quicklybought two small jelly factories and merge them with Strong Group. They will beproducing jelly products for Strong Group.

Strong Group’s production increases overnight.

The production had increased, but brand awareness was stilllow. The most popular jelly brands in the market were Qingqing Jelly, followedby Qinw.a.n.g. But the market share of both companies was about the same. Nocompany had occupied most of the market share.

Zhong Qingxian had sent his people to investigate. StrongGroup’s jelly tasted very good, but it lacks the funds to promote, and it wasan unknown brand. They did not have proper distribution channels.

But now, it was different. The first step of Strong Groupmarketing campaign was at Tai Hua Supermarket.

This time, there were no free sampling. Strong Group changedits packaging. There were two more cups of jellies in the packet, and it wa.s.stated on the packaging. This will let shoppers feel it was a good bargain.

Also, Strong Group introduced jellies of mixed flavors inone packet. This will allow customers who wanted to try out different flavors...o...b..y just one pack.

Also, Strong Group had stacked their products to form apicture of Lehaha’s cartoon character in Tai Hua Supermarket’s product displayarea. This was a huge display, and children could see it from far.

People might not know Strong Group brand, but shoppers stillbought their products. The other brands of jellies were left on the shelves.This was because the flavors of all brands of jellies were about the same. ButStrong Group’s products were cheaper, and their display was attractive. Whenthe children saw the display, they insisted on getting Strong Group’s jellies.

Zhong Qingxian saw Strong Group’s products were doing welland decided to help Strong Group buy an advertising slot with CCTV. He wants tolet Strong Group be China’s number one jelly brand!

……

Tai Hua Supermarket’s product display changes every day, andsome other brands learned and start to create new promotions to sell theirproducts. Some of their promotions were more creative than the promotions inthe future.

But no matter how well the brands sold their products, TaiHua Supermarkets will make money. The promotion cost was also not paid by TaiHua Supermarket. It was those companies that paid for the promotion.

Because of Tai Hua Supermarket strong sales, many bigcompanies start to notice them. Today, 4 men came to Beijing Tai HuaSupermarket headquarters. They wanted to discuss placing their products in TaiHua Supermarkets.

“Manager Guo, we are from international brands, and if TaiHua Supermarket sells our products, it will increase the status of yoursupermarkets. You must remember this.” One man said arrogantly.

“That’s right. Our brands are very popular in Europe and theUS. Our main customer segments are the high net worth families, and we aretheir top choices. If your supermarkets sell our products, there will be anincrease in the number of shoppers.” Another man added.

“We want a specialized counter. This counter can only sellour products, and you all must let us display our products at the display areafor free. We want the most prominent area. You all also have to help to promoteour products. Our logos must also be displayed outside your supermarket. Thiswill be a good promotion for your supermarkets.”

“We are from the world’s greatest electronics country,j.a.pan. We represent the most advanced technologies in electronics products.There is no one who did not know our brands.”

Manager Guo sneered. These few people in front of him wereall Chinese. He could understand that they were working for a j.a.panese company,but was there a need to feel so proud and arrogant? What was wrong with thesepeople?

Manager Guo still thought these people were j.a.panese!

Do you all need to brag about how well other countries’products are? You all speak as if China does not have any good electronicsproducts. Don’t forget the VCD patents belongs to China!

“Have you all finish talking?”

“Manager Guo, what’s your decision?”

“Nothing. All of you can go back now. We, Tai HuaSupermarket, will not accept any of your conditions!”

What? Will not accept our conditions? The representativesfrom the j.a.panese companies all stood up. How can it be possible? We are allfrom world-renowned brands. All other malls who heard of our brands will offerall sorts of benefits to beg us to sell our products in their malls. We stilldid not discuss other conditions, and we were rejected? Who are they to rejectus?!

“Manager Guo, I did not hear you clearly. What did you say?”A representative asked with a long face.

“I said Tai Hua Supermarket will not accept any of yourconditions! Am I clear enough now? All of you can leave now.”

Manager Guo smacked his lips. You think your brands are sogreat? Before Tai Hua Supermarket opens, Manager Li had invited you all andwhat did you all say?

All of you thinks that our Tai Hua Supermarket will not makeit and felt our conditions were not good enough. You all said that we are noteven qualified to negotiate and rejected us. Now, you all want to sell yourproducts in our supermarkets?

If you all played by our rules and go according to ourcurrent contract terms, it was still okay. But all of you were too arrogant.You all speak as if our Tai Hua Supermarkets need your products to increase ourstatus. Display your logos outside our supermarkets? Since when did you see TaiHua Supermarket display any other company’s logo outside?

Specialized counter and the most prominent display area forfree? Dream on!

Is the Philips brand smaller than you all? Is Thompson brandsmaller than you all? Is the Motorola brand smaller than you all? All thesebrands are bigger than you all, and they are arrogant. They also followed ourrules.

You all just want in with all your demands and act as if youall are superior to us. Even if we have available counters, we will also notgive it to you all.

The Chairman, Manager Li, Manager Feng, and the rest hadinstructed us to reject those companies who refused us with no hesitations inthe past.

“We represent a few companies to negotiate with you all, andyou want to reject us all? Is this your decision or is this Tai HuaSupermarket’s decision?” One of the men asked coldly.

Manager Guo remembered what Manager Feng told him. He smiledand looked at those people: “A good horse will never turn round to graze on anold pasture. We are rejecting all of you just like how you all rejected us inthe past!”

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