Extraordinary Genius
Chapter 837 - Spokesperson
"Coca-Colawill be sponsoring the US Olympic Games. Since 1928, Coca-Cola has beensponsoring the Olympic Games!"
"Pepsihad signed my footballers and basketball stars as their spokesmen."
"Drink Coca-Colaand win Olympic Games tickets."
"DrinkPepsi and win Olympic Games" souvenirs."
……
Coca-Colaand Pepsi start to advertise aggressively using the Atlanta Olympic Games asthe theme.
Thisyear, the whole world will be focusing on Atlanta. If the cola companies coulddo enough advertising in the Olympic Games, the whole will notice them.
NorthAmerica"s advertising fees had increased this year and the two beverage giantsmade use of this to give the first blow to the Chinese beverages. You dare tocome and create trouble in our turf? We will teach you an unforgettable lesson!
"ManagerFeng, Coca-Cola, and Pepsi had increased their advertis.e.m.e.nts and signed a lotof famous sports personalities. After the Olympic Games, their products" saleswill increase base on the performance of those athletes. Should we also dosomething to deal with them?" Lin Qishu asked.
"Ofcourse. We must also sign some sportsmen. The value of sportsmen will increasebecause of this year"s Olympic Games. Go and contact some famous athletes likethe US sprinter Michael Johnson, basketball player Grant Hill, etc. and ask fortheir prices."
In China,no one noticed the commercial value of athletes, but in the US, athletes weredoing very well. A world-renowned athlete"s market value is very high.
Therewere many athletes to choose, but only a handful had influence all over the world.Currently, football is the most popular sport in the world, but Lin Qishu toldFeng Yu that Pepsi had signed lots of football stars. Almost all the famousfootballers were signed by Pepsi.
Athletesalso have to take care of their appearances. Those better-looking athletes havehigher commercial value than those who were not good looking. Ronaldinho didnot get as many endors.e.m.e.nts and Owen. Was it because of their skills? No. Ronaldinho"sclub manager said not many fans want to buy his jersey because of his looks.
It isdifficult for black sportsmen to get huge endors.e.m.e.nt contracts. Blacksportsmen have lower influence compared to white sportsmen. White sportsmenmust also be good looking, or they will have lower commercial value.
A daylater, Lin Qishu returned to Feng Yu with a piece of bad news. US sprinter MichaelJohnson and basketball player Grant Hill had been signed by Coca-Cola.
The othersportsmen who were targeted by Feng Yu were also ridiculously expensive. Whenthey heard this endors.e.m.e.nt is for Chinese products, they were unwilling toaccept it. These sportsmen were the best in the world and only want to endorsefor the best products.
IfCoca-Cola wants to sign these sportsmen, their fees might only be a few hundredthousand USD per year. But they demand at least 1 million USD if they weregoing to endorse Chinese beverages.
Thesesportsmen felt their image and commercial value will be affected if they wereto endorse for Chinese products.
In otherwords, these sportsmen look down on China products. Although the papers werereporting about China"s threat and China"s fast-rising economy, the papers alsoemphasize Chinese products were inferior to US products.
"Allthose sportsmen refuse to lower their prices?" Feng Yu frowned.
AlthoughFeng Yu had signed a few Chinese sportsmen, like w.a.n.g Junxia, Fu Mingxia, TengYaping, etc. who will win the gold medals in this year"s Olympic Games, femaleathletes were not as influential as male athletes. He had only signed 3 Chinesemale athletes, Li Xiaoshuang, Liu Guoliang and Kong Lingjun.
Theseathletes endorsed a wide range of products, and they were all from Feng Yu"scompanies.
There areother Chinese gold medalists in this year"s Games, but Feng Yu could notremember who. Feng Yu offered Fu Mingxia and Kong Lingjun long-term endors.e.m.e.ntcontracts because they have good image and will win the gold medals again inthe next Olympic games.
ButChinese athletes" commercial value in the overseas market cannot be compared tosportsmen from the western countries.
Sportslike basketball, football, short distance track, and field events have the mostinfluence and the athletes from these sports have the highest value.
Feng Yuknew the endors.e.m.e.nt fees for these top athletes were expensive and had askedfor their charges beforehand. But he did not expect these athletes to raisetheir prices when they heard the product is from China.
"Thosetwo companies signed which athletes from football and basketball category? Doyou have the prices of the remaining sportsmen?" Feng Yu asked. He had nochoice but to pick some of the lesser-known sportsmen.
Lin Qishutook out a list, and the athletes signed by Coca-Cola, Pepsi and other beveragecompanies were highlighted.
Theremaining unsigned sportsmen seem to have discussed their rates. All of themcharges 1 million USD!
Are theykidding? The annual wages of basketball stars and football stars in this era arestill meager. Also, these beverages were not sports drinks, and why are theyasking for such high rates?
"Basketballplayers are considered cheap, and football stars charge much higher. Thoseathletes cannot drink Coca-Cola or Pepsi as cola beverages will lower bonemineral density! Athletes are forbidden to drink it!" Lin Shuqi said angrily.
Jianlibaois a sports drink, and Qili is also suitable for athletes. Those athletes wouldrather endorse some beverages they cannot drink. Feng Yu wonders what theirfans were thinking!
Footballathletes? That"s right. How can I forget this team?!
"You saidmost of the players in the Brazil football team are signed by Pepsi?" Feng Yuasked.
"That"sright. Only some reserves and unknown players were not signed. After the Brazilianteam won the gold medal in the Games, they should become famous." Lin Qishusaid.
"No… Weare not signing anyone from the Brazilian team. We are going to sign theNigerian team." Feng Yu laughed.
"Whichteam? Nigeria? Is that an African team?" Lin Qishu asked. Even if they cannotsign the players from the Brazilian team, there is still Portugal, Argentinaand other teams. Those players might charge higher, but they are famousfootball stars. What does Nigeria have?
"They arefrom Africa, and you might not know they are the last Africa Cup Champions.They are also one of the top 16 football teams in the world. Go and contactthis team. I want to sign all the top players on this team!"
Pepsi hadsigned players from the Brazilian team? This will be interesting. Nigeria willwin Brazil in this year"s Olympic Games.
Feng Yu laughed as he imagines how the facial expression of those people at Pepsi when Nigeria wins Brazil!