Extraordinary Genius
Chapter 867 - Futuristic product
This morning, Heitaro Nakajima left homeearly for Tokyo Airport. Along the way, he kept looking at his watch and afterhe arrived at the airport, he checked the arrivals, and he still has an hour tospare.
Heitaro Nakajima"s driver was curious toknow who Heitaro Nakajima was fetching. From Heitaro Nakajima"s att.i.tude, theperson he is receiving should be someone of a higher status than him.
The arrival flight Heitaro Nakajima checkedis a flight from China. Is the person he is receiving from China?
The driver suddenly remembers who HeitaroNakajima is receiving. For Heitaro Nakajima to receive personally, it must bethat mysterious Chinese main shareholder of AIWA.
The driver looked at the rear mirror andtidied his hair and shirt as he wants to leave a good impression.
After Feng Yu landed, he saw HeitaroNakajima walking quickly towards him. "Manager Feng, please board the car.Someone will bring your luggage to your hotel room."
After getting into the car, HeitaroNakajima eagerly reported to him. "Manager Feng, your suggestions are terrific.I didn"t expect your suggestions will create a futuristic product!"
Feng Yu smiled. "After this product islaunched, Walkman and CD players" markets will shrink, and the Record labelswill be affected greatly."
Heitaro Nakajima had a sinister smile."That"s good. Anyway, we don"t have any record labels. Sony will suffer a majorloss, and their latest MD players will be replaced by us!"
Every time Sony suffered losses or fail, HeitaroNakajima will be overjoyed. This satisfaction is even better than visitingthose brothels!
Maybe Heitaro Nakajima was still botheredby Sony ditching AIWA in the past and still have hatred for Norio Ohga. Now,AIWA had made a comeback, and AIWA"s Walkman and CD players were selling betterthan Sony.
This time, AIWA had successfully developeda new product, and Sony"s record label will be severely impacted. In thefuture, there will be lesser people buying ca.s.sette tapes and CDs!
"Have you set up the website I told youto?" Feng Yu asked.
"Yes, and we are buying the rights now. ButManager Feng, paying for every download, will not work. We might lose money asthose people can download once and then share with others through their PCs." HeitaroNakajima said.
Feng Yu patted Heitaro Nakajima"sshoulders. "Just lower the download charges and create some bundle packages.For example, set the price of downloading 12 songs in a package as downloading8 songs separately. Or you can set up a monthly subscription for unlimiteddownloads. For the initial phase, not a lot of users will share their songs,and more importantly, how much can the losses be from this website? Can it becomparable to the profits of our latest product?"
The only worry they faced is those peoplewho downloaded the songs and then upload onto some forums or websites forothers to download free.
"I had applied for the patents. Once thepatent is issued, we will launch it in the market. The retail price of thisfuturistic product must be set higher, and our profits will be more than 100%.This time, we will be rich!" Heitaro Nakajima was so excited that his faceturns red.
Feng Yu was worried that Heitaro Nakajimamight get a heart attack or stroke from his excitement. Currently, AIWA stillcannot do without Heitaro Nakajima, and Feng Yu is delighted with HeitaroNakajima"s management of the company. He has never thought of replacing him.
Of course, Feng Yu is also monitoring therest of the higher management. If Heitaro Nakajima decided to retire or madeany major mistake, Feng Yu will have candidates to take over him.
"Ok. Don"t get so excited. You must preparea wide variety of songs in digital copies before this product is launched. Inthe past, you still want to enter the PC market. Which PC can make more moneythan this product? AIWA should just focus on one area. Music is a necessity inpeople"s life. Even earphones alone can bring years of high profits for AIWA."
The directions set by Feng Yu for AIWA isto focus on music-related products. From Walkman to CD players and then fromVCD karaoke technologies to the latest product - MP3!
From Feng Yu"s experiences in his previouslife, MP3 players will bring in high profits for AIWA in at least the next 5years. After that, it will be MP4, and they still can profit for another 5years.
AIWA also has to focus on developing betterearphones and music quality. These can be used for speakers, mobile phones,PCs, etc. and the profits will not be low too.
MP3 is a music file used in PCs.
Feng Yu had told Heitaro Nakajima to thinkof a way to develop a portable player for MP3. This will be the next "Walkman."
Laptops had become common now, and this newportable music player will surely replace Walkman, portable CD players, andSony"s latest MD players.
MD players are equivalent to a combinationof CDs and Ca.s.sette tapes. It has the sound quality of CDs and the recordablefunction of ca.s.sette tapes.
If Sony does not have this product, it willlose most of its market share in the portable music player market.
AIWA also has this MD product, but afterWind and Rain developed the VCD players, Heitaro Nakajima gave up on it. Atthat time, AIWA does not have the capital and scale to manufacture so manyproducts at the same time.
After AIWA got a loan from the bank toexpand their factories, they started to produce MD players and caught up withSony. At this time, Feng Yu told Heitaro Nakajima that his direction is wrong.
MD player is a good product, but MP3players also have all the functions of MD players. MP3 players are also muchsmaller in size and consumers will prefer it.
Just like the Walkman, which is movingtowards slimmer designs, people would prefer smaller and lighter music players.No one wants to put something heavy in their pockets.
AIWA followed Feng Yu"s suggestion and usedexpensive flash memory, LCD screen, and the storage is up to 128 M. This devicecan store about 20 MP3 songs, but the cost is more than 100 USD.
However, Heitaro Nakajima believes thatthis product can be sold for more than 200 USD, and his target audience is thehigh net worth.
This is a futuristic product and is alsoAIWA"s weapon to beat Sony in the portable music player industry. In thefuture, AIWA will be focusing on this product and is confident this productwill replace all music players in the market.
After reaching AIWA"s headquarters, HeitaroNakajima carefully places an MP3 player in front of Feng Yu.
But Feng Yu was speechless. In his heart, he was screaming: What the h.e.l.l is this thing? You call this thing is an MP3 player? This is the product you claimed to have developed successfully?