“Manager Feng, why are you so early today? The rehearsal for the programs has not started yet.” A deputy director saw Feng Yu and warmly greet him.
The success of last year’s New Year’s Eve Awards Ceremony and Gala dinner had led to CCTV receiving praises from the higher-ups. As for the slogans and chants from the live audiences had also captured the attention of the viewers. The viewers felt these slogans and cheers were very interesting.
This year, CCTV had contacted the a.s.sociation before the a.s.sociation starts planning. CCTV wanted to ask if the a.s.sociation would be organizing the awards ceremony this year. The CCTV wants to make preparations.
This was an excellent advertising opportunity for Feng Yu and how could he miss it? Those companies that showed their faces during the awards ceremony knew the benefits of taking part in this award. Their sales had increased a lot after the ceremony last year. Look at Lehaha. After the awards ceremony was aired, their sales doubled!
Those companies who were nominated but did not win any awards last year went to visit the a.s.sociation. They wanted to win the award. There was a big difference between being nominated and winning. At least, the companies had one minute less to showcase their products!
This year, all these companies knew what to do. They were all prepared. During the ceremony, their staffs in the live audience will have placards and will shout out cheers. They want to take this opportunity to promote their companies.
This year’s award ceremony’s main sponsor was Feng Yu again. This year’s stage and the performance line-ups were better than last year. There were more than 10 singers from Hong Kong and Taiwan approaching the a.s.sociation to express their intention of performing during the ceremony.
Those two singers who had performed last year were famous in China. Their income from their records and their product endors.e.m.e.nts had increased significantly. Their charges had also doubled. How could the rest of the singers not be jealous?
With the experience from last year, organizing this year’s ceremony was a piece of cake. Although this year Feng Yu had spent 1 million RMB more than last year, the companies that were nominated were all willing to pay money.
But those companies were disappointed. Feng Yu does not want to take their money! Feng Yu had already promoted his companies, and now, he wants to make this award fair. How can he receive money from those companies?
Last year, the a.s.sociation did not have enough money and need the support of the partic.i.p.ating companies. This year, the a.s.sociation does not need money from those companies. The a.s.sociation had collected the membership fees from those companies, and the fees will fund this year’s ceremony!
This was why Feng Yu was able to sponsor this event without spending too much. Not only the nominated companies and CCTV were happy, but even the top leader of the Publicity Department was also delighted. The higher-ups do not need to spend a single cent, and the viewers could still watch a wonderful program. This ceremony also helps the country show their recognition of the companies who had made significant contributions to the nation. The organizing committee and CCTV had done an excellent job!
Feng Yu was the representative of the organizing committee this year again. He was also the ceremony’s a.s.sociate Producer. He was also considered a leader, and this was why the deputy director greeted him warmly.
“I heard that Station Chief Jia is here. I am looking for him.”
“Oh, Chief Jia is over there. I will bring you over.”
“Manager Feng, are you looking for me?” Chief Jia saw Feng Yu not leaving after greeting him, he knew Feng Yu wants to speak to him.
“I have some work-related matters to discuss with you.”
The secretary left and closes the door after serving tea. Chief Jia slowly sip on his drink and asked: “Are you here to ask me about this year’s advertis.e.m.e.nt slots auctions? There is nothing I can do. But since you are our biggest client, I guarantee that you will get the slots before and after the weather report.”
This year, CCTV will be switching the advertis.e.m.e.nt slots tendering to auctions. This was already announced on TV, and next month it will be implemented. Chief Jia thought that Feng Yu wanted to pull strings to get the slots he wanted.
Feng Yu eyes lit up. Although he was paying close attention to this auction, he was not too worried. He knew which were the enterprises that would be spending a lot on advertis.e.m.e.nt slots. Even though he could not find out their budget, but he knew from his previous life how much these companies will pay.
Feng Yu was confident to win the slots. He also decided to not bid for the prime slots before and after the news blindly. Anyway, this year’s auction consists of both blind and open auctions. Feng Yu could just buy out all the slots from the open auctions.
“Thank you, Chief Jia. But I am here today because of other matters.”
“Other matters?” Chief Jia looked at Feng Yu puzzledly. Other than advertising slots, what other matters does he have?
“I heard that CCTV will be obsoleting a batch of vehicles.”
“You want to buy second-hand cars? I can’t help much. These cars will be distributed to the departments below.” Chief Jia frowned. Feng Yu wants to buy second-hand cars? He wants to buy these cars for his staffs?
Feng Yu was speechless. Who the h.e.l.l wants those old and wear out second-hand cars? Those were old models of Santana. What do you want me to do with these antique cars? Put it in a museum?
“You misunderstood me. I do not want to buy second-hand cars. I am asking if CCTV have any special requirements for purchasing new cars?”
“What? You have cars to sell to us? But we do not have the intention of buying imported cars. We are CCTV and can only purchase domestically produced cars.”
“The cars I am recommending are all locally manufactured, and these are the best cars produced in China.”
“What cars are you talking about? Santana or Audi 100?” Among China produced cars, these two brands were more famous, and the quality was better. These two brands of cars were the top choices for government agencies.
Like a magician, Feng Yu took out a colored brochure from his bag and pa.s.sed it to Chief Jia: “Please take a look. Songjiang Motors cars. These are the real locally manufactured cars. It is not from joint-ventured companies. This is China’s own brand. It uses modified technologies from the former Soviet Union. The quality and designs are the best in China. This model is specially designed for executives. The interior is s.p.a.cious, and the seats are as comfortable as a sofa. Also, this model is selling the same price as Santana, but it is better. This model’s performance can even rival Audi 200, but the selling price is about the same as the Audi 100. The exterior looks grander.”
Feng Yu pointed to the pictures in the brochure and starts to talk about the features of the different models. Of course, there were also shortcomings, but Feng Yu was not that stupid to point out all the shortcomings to him.
Station Chief Jia must admit that the cars in the pictures were stunning. But isn’t this Songjiang Motors a motorcycle manufacturer? Since when did it start to manufacture cars?
“Is this Songjiang Motors cars from that……”
“Bing City Machinery Company.”
“That’s right. Bing City Machinery Company is the company that manufactures these cars? You are saying that these cars are 100% China produced?”
“Yes. Although a bit of the share is owned by a Hong Kong businessman, Hong Kong is also part of China. As the national TV station of China, shouldn’t you support our own Chinese brands? If you look outside on the streets now, all you can see is those foreign brands. If you do not support Chinese brands, do you think you will see Chinese cars in the future?” Feng Yu asked.
“Is the performance of your cars good? What are the prices?” Chief Jia was now promoted to Executive Deputy Station Chief. The Station Chief was also the Publicity Department Chief and was seldom in his CCTV’s office. Chief Jia was the one handling almost all the matters at CCTV.
“If CCTV is willing to tell us some insider information about the advertis.e.m.e.nt slots auctions, then we will sell you all these cars at cost price. I will not make a single cent of profit from you!”