Extraordinary Genius
Chapter 855 - Besiege Wei to Rescue Zhao
The Olympics Games ended, and for the firsttime in history, Samaranch did not say, "This year"s game is successful" duringthe closing ceremony. His speech was short and showed his displeasure over whathappened.
This year, China"s Olympic Games team hadwon 17 gold medals, 21 silver medals, and 12 bronze medals. Other than w.a.n.gJunxia"s 10,000m result was different from Feng Yu"s previous life, there wereno changes. The total medal tally is still 50 and China is ranked 4th,behind the US, Russia and Germany. This was their best result in history andall the Chinese athletes were overjoyed.
"Manager Feng, you must give me a call whenyou return. We must have some drinks together." The team leader, Ma Tao, shookFeng Yu"s hand firmly.
The Chinese athletes had boarded achartered plane over and will be taking the same flight back.
"Hahaha… I will." Feng Yu had gone to sendthe athletes because Li Na is taking the same flight back with them.
Some of the Chinese athletes had gone backfirst, and the remaining athletes" events were later. Many of the femaleathletes were looking at Li Na enviously.
Li Na is beautiful and has a wealthyboyfriend. Look at her clothing and her handbag costs more than their annualsalary.
This year"s Olympic Games, the Americans,especially the organizers, made huge profits. Feng Yu had also gained much fromthe Olympic Games. Other than the winnings from the lottery companies, he hadmanaged to promote all his brands.
The rest of the Chinese beverage brandsalso gained from Lehaha and Jianlibao"s aggressive advertising. After all,their products were placed on the same shelf as them.
Also, Songjiang Motors vehicles had startedto enter the US market. Feng Yu handed the sales to Kirilenko.
The sales of Wind and Rain brand, Aiwa, andFeng Yu"s other brands, had increased because of this year"s games. Moreimportantly, all brand awareness had risen.
Even the Sixth Sense Company hadsuccessfully acquired that TV station. When Paul Allen heard that the TVstation will be converted to an adult channel, he quickly sold his shares tothe Sixth Sense, as he does not want to tarnish his reputation.
Paul Allen is the boss of a Tech Companyand does not want to be known as the boss of a p.o.r.n channel. His pride will notallow this to happen. Luckily, he bought the station"s shares at low prices andafter selling to the Sixth Sense, he did not suffer any losses.
Because of this incident, Paul Allen"shatred for Feng Yu increased. But Feng Yu can"t be bothered with him, as theywere not friends in the first place.
Feng Yu returned to New York to monitor thesales of Songjiang Motors. He had hired w.a.n.g Junxia to endorse his vehicles andshot a commercial. The director here is very skillful. w.a.n.g Junxia does notknow how to drive, and the director made w.a.n.g Junxia race the Songjiang"s OrientalDeer on foot and filmed it like "Fast and Furious."
The orders for Songjiang Oriental Deer areincreasing, and Feng Yu was satisfied. Although most of the profits were givento the distributors, more people were aware of this brand. In another one ortwo years, he will ditch the distributors after the brand awareness had reacheda certain point.
After working busily for a few days, FengYu finally had time to rest, and he received a call from Zhong Qingxian, informinghim that the two Cola giants had started aggressive advertising in China.
The two beverage giants could not advertiseon CCTV, and they targeted the Provincial TV stations, bus stops, malls, andcrowded places. More interestingly, the advertis.e.m.e.nts for both companies werealmost identical, and they seemed to have discussed this beforehand.
Also, this is a ma.s.sive marketing campaignand their advertis.e.m.e.nts are everywhere.
Feng Yu frowned. These two cola companieswere serious in entering the Chinese market to attack the Chinese beveragealliance"s home ground. Now, Lehaha and the other companies had to turn theirfocus to defend their turf, and Lehaha"s Refreshing series is affected themost.
Lehaha will suffer the most substantiallosses if the two cola companies manage to capture the Chinese market share.
"Manager Feng, we decide to increase thefrequency of our advertis.e.m.e.nts in China, and with we establish sales channels,I am confident to suppress them. However, I need Jianlibao and the rest of thecompanies to help." Zhong Qingxian said.
"Suppressing them is not enough! I want tobeat them! We are entering the US market, and they are attacking our turf?What"s the meaning of this? A warning to us?"
Feng Yu knew if they shift their focus tothe Chinese market and transfer their funds back to China, their plans to enterthe international market will be affected. This is the "Besiege Wei to RescueZhao" strategy!
But the two Cola companies had belittledthe beverage alliance. Don"t forget, Feng Yu and the rest of the companies aremembers of the Beverage Industry a.s.sociation, and they can use other means tolet these US companies know who the boss in China is!
I want the overseas market, and you all arenot allowed to touch my China market!
……
"What did you say? Our distributors are notselling our Pepsi drinks now? Why?" The person-in-charge in China, ManagerZhao, was shocked.
"I also don"t know. The contract we signedwith them is very flexible because we wanted to set up our distributionchannels as soon as possible. Now, there is nothing we can do if they are notgoing to order more goods." The Deputy Manager replied.
"Then why are you not looking for moredistributors? Our advertising campaign is so aggressive, and no distributorswant to sell our products?"
"I tried, but those distributors are askingfor too much. If we follow their conditions, we will make losses!"
"What"s happening? How many distributorsare unwilling to sell our products?"
"All of them."
"What? All of them?!" Manager Zhao jumpedup. How is this possible? Why are all the distributors not selling theirproducts? They must have colluded against us.
"It"s true. They should have discussedbefore and this is to force us to increase their benefits. There is nothing Ican do." He is also puzzled why these distributors are doing this to them.
"Are those distributors selling otherdrinks?" Manager Zhao asked.
"Ah… They are selling Jianlibao, Lehaha,Coca-Cola, etc. but those will not agree to their conditions!"
Manager Zhao understood what was happening.Those brands had join forces against them.
"Coca-Cola? The distributors are stillselling Coca-Cola"s products? Did the distributors demand the same conditionswith Coca-cola?"
"I am not sure. I will get my men to gofind out."
Manager Zhao rubbed the center of his browsand regrets accepting this job. Opening a new market is too difficult,especially when there is more than one well-known brand there.
Got to find a solution or all the advertis.e.m.e.nt fees will be wasted. Manager Zhao might also lose his job!