Chapter 559 - Headlines
Jin Chonglin didn"t try to a.n.a.lyze the reason. He only felt relieved that he wasn"t feeling down anymore. Feeling much lighter, his scowl was replaced by his killer smile. He had a sudden urge to tease this annoying bossy woman.
While he and Chen Fei were taking swipes at each other, the party gradually reached its end.
Orchidia Beauty"s grand launch finally ended and it was a huge, resounding success! Everyone who attended, watched and followed the event couldn"t stop talking about it. There were so many topics of conversation in just a single event. So many unforgettable things!
It wasn"t surprising that the next day, almost all the news media outlets constantly featured the grand launch and everything that happened during the event.
The thousands of people who crowded outside the convention centre despite the cold weather! There were so many fans who came that it was more like a major concert than the launch of a new company.
The glamorous red carpet event comparable to awards ceremonies and blockbuster movie premiers!
The amazing star-studded guest list. Oh, the guest list! Such high calibre guests could easily be mistaken as personages attending an important national gala instead of new company"s launch.
Then the bombsh.e.l.l that Iris Long was actually the Owner, President and CEO of Orchidia Beauty! So many people were blindsided by this revelation. They only thought that she was the endorser along with Jin Chonglin, not the company boss.
What was even more shocking was that she was friends with all the Cross Academy students who attended her company"s grand launch. These were geniuses among geniuses! The best the world had to offer!
Afterwards, when the products were finally made available for sale online, it sold out in five seconds!
FIVE FREAKING SECONDS!!!
The reporters immediately went to work, researching if there were others who accomplished this feat before. They weren"t sure abroad, but they were 100% certain that in the country, Orchidia Beauty was the first one to accomplish this. Based on the products" price points and a ballpark guess of the total inventory, industry experts estimated that Orchidia Beauty instantly earned several million RMB in that five seconds.
In short, Orchidia Beauty made history—in the country, at least—by being the first ent.i.ty to sell out more than 10,000 units in five seconds. This was, of course, only an estimate. Industry experts were positive that Orchidia Beauty"s overall inventory that night contained at least 100,000 units, making the feat of selling all of them in just five seconds even more impressive and astounding.
They made this estimate based on Orchidia Beauty"s pre-order sales earlier that month which also sold out. After conducting a nation-wide survey targeting those who successfully pre-ordered Orchidia Beauty products that time, they discovered that the company already sold around 50,000 units from those pre-orders alone.
Iris Long mentioned during the grand launch that her company increased the inventories after the pre-orders sold out. It was reasonable to believe that Orchidia Beauty at least doubled its inventory for the official launch. Just from these numbers alone, the experts estimated that Orchidia Beauty might have sold around 100,000 to 300,000 units (already a conservative estimate) or even up to 500,000 units during those five seconds. In either case, it would already be safe to say that Orchidia Beauty was now a company worth millions—and its was only the first release of the products! It would certainly earn more after stocking up and making the products available for purchase once again. Add the pre-order sales from earlier that month and the company"s bank account should be very fat right now!
These figures were thrown around by the media, citing various experts from the beauty industry. However, these were still estimates. Many were hoping that Orchidia Beauty would disclose its earnings in public. It would be up to Orchidia Beauty if it wanted to do that. The new company wasn"t required to announce its earnings because it was a 100% private company owned by Iris Long with minor shares owned by its German CPO Alric Bauer. For now, the people could only continue to speculate about how profitable Orchidia Beauty was upon its launch.
The other beauty companies in the country were now trembling in anxiety at the appearance of this unexpected rising star in the beauty industry. Orchidia Beauty only launched last night but it already established itself as a direct and formidable compet.i.tor to the established giants in the beauty industry.
What kind of company needed just five seconds to instantly catapult itself into a prime position in the crowded market of the beauty industry? Orchidia Beauty! The one and only! And its head and face was the celebrity, Iris Long.
Headlines were already popping up about Iris Long and her company, Orchidia Beauty.
"Iris Long: China"s Future Beauty Tyc.o.o.n?"
"Orchidia Beauty Sells Out in 5 Seconds! One-time Fluke or the Start of a New Beauty Dynasty?"
"Iris Long"s Orchidia Beauty Makes History by Selling Out in 5 Seconds! Sales Estimated to be Worth Millions!"
The media was, of course, hyping it up. However, the industry experts were seriously focused on observing Orchidia Beauty"s progress.
For many years now, all the top ten beauty brands in the country were all by foreign companies. 100% foreign, 0% Chinese!
There were plenty of Chinese companies and entrepreneurs who attempted to change this but failed to squeeze their way into the top 10. A few mega beauty influencers came close, becoming millionaires on a global scale (in US dollars) by creating their own brands and selling them to their millions of followers in China and abroad. Despite their tremendous individual success, they still weren"t successful in putting a Chinese brand in the country"s top 10, much less on the international market.
Industry experts were now eyeing Orchidia Beauty. Would it be the one to finally change the current status quo in the country"s beauty industry? Would Iris Long succeed where so many had failed?
What would Iris Long"s Orchidia Beauty be like in 1 year? 2 years? 5 years? Would it rise or fall after such a history-making launch? Would it survive or drown in the ultra-compet.i.tive battlefield that was the beauty industry?
Orchidia Beauty just launched last night, so these questions could only be answered with time. Some were optimistic, while others weren"t.
Those who were still looking down on Iris Long even after learning that she was the owner of Orchidia Beauty, saying that she used Jin Liwei and her connection to Sir Lu Jianhong to build a company, couldn"t continue disparaging her after her company sold out all its products in just five seconds. If they continued belittling her even after this, they would only sound like envious b.i.t.c.hes and b.a.s.t.a.r.ds. Numbers didn"t lie, after all.
Besides, even if Jin Liwei or Sir Lu Jianhong helped her behind the scenes, it was still a fact that Orchidia Beauty sold out the way it did after she revealed that she was the owner. In the end, it was still her name and image that contributed a great deal in the new company"s history-making moment last night.
The headlines didn"t end with just these. Oh no, they didn"t. After selling out for five seconds, Iris Long made other noteworthy announcements.
Her acquisition of the old French perfumery, Sang Bleu, renaming it Liberté! The reporters also did their research, unearthing more of the perfumery"s history than the brief summary Dominic and Clover Chua shared during the launch party. Even though it was already a bankrupt company when it was put on sale, its resources and connections were still very valuable.
Next, Iris Long announced her new foundation, Iris of Hope! Her mother, the new Viscountess Lan, was a main amba.s.sador! People from high society wanted to take this as a joke but once again, numbers didn"t lie.
According to the Iris of Hope"s official website, the foundation had acquired about 72,000 active patrons (people who voluntarily donated at least 1 RMB) in just one night—and this was without an official fundraising campaign yet! If all these 72,000 patrons donated 1 RMB, the 72,000 RMB was already a fairly successful amount from just a night of collection. However, there were billionaires like Jin Liwei, Sir Lu Jianhong, and the other impressive personages who signed up as patrons for the foundation. They would have certainly donated more than 1 RMB! It wouldn"t be surprising if Iris of Hope had collected millions already.
Impressed yet?
Wait, there was more!
Almost the entire nation was freaking out about what happened next.
The legendary hitmaker, Enrique Valdez, performed live with Iris Long and Pandemonium!!! At the moment, a recorded video of the performance already had more than 80 million views in just one day! "Monster of Insanity" was also making a comeback to the top ranks of various music streaming and sales charts.
However, these weren"t the main reason why people were freaking out. Sensational headlines screamed everywhere.
"Enrique Valdez to Make Music with Iris Long!!!"
"Rock Legend Calls China Temporary Home for Collab with Multi-Award Winning Musician, Iris Long!"
"World"s Legendary Hitmaker Teams Up with China"s Young Hitmaker of the Year for an Antic.i.p.ated Music Collab!"
Everyone was waiting for Bright Summit or maybe even JJ"s record label to release more details about the incredible music collaboration.
Before Orchidia Beauty"s grand launch, people only thought that there would be a new hot skincare brand in the beauty industry. Never did anyone expect that a rain of bombsh.e.l.ls would be dropped and create explosions reverberating not only in the beauty and business industries but also in the music world.
Iris Long"s star began s.h.i.+ning more brightly, becoming bigger, until people could no longer afford to ignore her.
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