Chapter 215 – Xixi, The Same Style As Big Baby Bear
“Xixi’s Bedtime Stories” quietly became popular in Guangzhou, and gradually drove sales in surrounding cities, to the extent that some cities even experienced a situation where the book was hard to find!
However, due to the news blockade of chain bookstores, the people from Sahara Publishing House only learned through feedback from readers that “Xixi’s Bedtime Stories” was already out of stock, and readers couldn’t find a place to buy it.
“Love to Read, Shuba, and Shuxiangge1, these jerks didn’t even notify us of restocking. Are state-owned bookstores also deceiving us?” Fu Jun banged his cup heavily on the table and asked indignantly.
His subordinates reported with a bitter face, “No, state-owned bookstores are fine, but their pricing is a bit high, and sales are really not rising.”
This was still the conclusion reached after their overnight investigation. Most of the people buying these fairy tales books were ordinary mothers and housewives who managed household expenses. Their att.i.tude towards buying books was actually the same as buying groceries in the market. The price had a significant impact on their decision!
Therefore, they wouldn’t go to state-owned bookstores, and chain bookstores were always out of stock…
Fu Jun has a headache, and the people at Sahara Publishing House also have a headache.
Now they knew that Yu Qian’s column recommendation last week had already sparked a wave of sales for this book, but it was too late. There were only a few days left until the end of the first month protection period. Where could they still have a chance to create data good enough to make those chain bookstores and state-owned bookstores keep it on the shelves?
Missing this opportunity was actually because the relationship between Sahara Publishing House and the chain bookstore alliance was not as good as Fu Jun imagined. They couldn’t even rely on “Soldier a.s.sault” and “Drawing Sword” to break the blockade of the other side. Behind this, there were still unseen forces suppressing the efforts of small publishing houses…
The opponent has tied the boats together with iron chains and blocked the river, breaking it could only be done by burning the boats and using even more fierce tactics!
Recalling the source of this wave of popularity, Fu Jun had an idea. He called together the staff from both Sahara Publishing House and Sahara Online Shop for a meeting.
“First, customer service department, you should conduct a training session. In the future, whenever someone asks where to buy our books, you tell them to go to Sahara Online Shop. It’s cheap, convenient, and can even be delivered by express delivery to their home!”
“Then, let’s advertise. First, conduct a survey to see which newspapers our readers most frequently read, and advertise on them. Buy a whole page, and just make one couplet: the first line reads “Xixi’s Bedtime Stories are great”, and the second line reads “Sahara online shopping is cheap”. The horizontal line reads “For the children, it’s worth it!”
One of the subordinates asked nervously, “Boss, isn’t the expenditure for this advertis.e.m.e.nt a bit too high? Nationwide, it costs several million to do an advertis.e.m.e.nt.”
“It will be costly, but this is also a great opportunity to build our Sahara Online Shop’s reputation! Spending a few million is worth the money!” Fu Jun waved his hand boldly.
Sahara Online Shop has actually achieved profit recently, and the profit was not small. Fu Jun has the money to carry out several big operations.
He turned to the staff of the online shop and said, “You also need to seize the time and enrich the products of our shop. The several publishing houses that you talked to before, have them send their books to our warehouse. Also, expand your thinking and don’t just sell books. Infant and toddler related products can also be put on the shelves. Make sure the quality control of our suppliers is good…”
This time, Fu Jun decided to do whatever it takes. He wanted to follow the trend of “Xixi’s Bedtime Stories” and fight a big battle, a battle to turn the tide!
……
Yang Yi didn’t actually care about how his book was selling. What he cared about was what outfit Xixi would be wearing for Guo Ziyi’s performance at the freshmen party tonight.
“I want to wear a dress.” The little girl bounced on the bed. Although she was wearing a pajama after taking a bath, she was still eagerly looking at her favorite princess dresses in the closet.
“You’re can’t wear a dress tonight, it’ll be a bit cold outside.” Yang Yi rummaged through the closet and pulled out a denim overall shorts that he bought for her at Sea Rainbow Mall. The light blue fabric was soft and not as rough as adult denim pants.
“How about this one?” Yang Yi thought it was quite good for Xixi to wear. With the t-shirt and the layer of denim shorts covering her belly like a coat, it would warm her up a lot.
“This looks good too!” Xixi immediately shifted her love to the new outfit. She happily gestured on herself, “There’s a little pocket on the tummy, I really like it!”
Blue skin with a pouch on its belly, for some reason, Yang Yi thought of a certain famous anime character.
Okay! After I finish telling the story of Journey to the West, I’ll tell Xixi the story of this blue fatty!
Putting the blue fatty aside, Yang Yi helped Xixi find a t-shirt that could match the jeans. The little girl jumped down by herself and, together with her father, rummaged through the wardrobe to find a short-sleeved T-shirt with the same design as her favorite Big Baby Bear!2
Black short sleeves, white body, and a black collar around the neck! Although the cartoon image on it was not a giant panda, it looked a little like Xixi’s Big Baby Bear.
“Is this what you want to wear?” Yang Yi asked, “Won’t you feel cold?”
After all, it was autumn.
“Not cold, not cold. I want to wear this!” The excited little girl had already started taking off her pajama and wanted to put on the T-shirt with the same design as Big Baby Bear.
Yang Yi had to help his daughter put on the T-shirt. It was actually a bit troublesome to dress a girl. He carefully pulled out her slender arms from the sleeves. But that wasn’t all. Her long hair got caught in the back of the shirt, so he gently pulled it out and combed out the tangles with a comb.
When putting on the overalls for Xixi, Yang Yi was surprised to find that his daughter had grown taller again! The overalls that used to cover her knees now exposed her little knees.
Fortunately, the Big Bear Baby T-shirt was bought not too long ago, otherwise it probably wouldn’t fit on Xixi anymore.
Thinking about it, Yang Yi realized that he probably has to get rid a batch of the little girl’s clothes and then buy a new batch of clothes. The burden of raising a child was still quite heavy! Fortunately, Yang Yi was not short of money now…
Yang Yi put white socks on Xixi’s feet and then put on her pink sneakers with a white star pattern. Finally, he let Xixi admire herself in the mirror.
The little girl, wearing the T-shirt with the same design as the big baby bear, couldn’t help but want to look in the mirror.
“Do you want me to braid your hair?” Yang Yi sat by the bed, gently stroking Xixi’s long hair and asked.
The little girl’s hair quality was very good, dark, thick, and shiny. Running one’s fingers through it felt like touching a flowing cloud, extremely comfortable.
“No need, no need.” Xixi waved her hand at her father, her smile still lingering on her face.
Xixi’s outfit looked pretty good, especially the overalls, which were like the finishing touch, making the little girl’s slightly chubby baby face even more adorable.
Yang Yi meticulously dressed up his daughter, but he himself dressed the same as usual, even wearing a pair of oversized sandals, carefree and casual.
“Big Brother Yang, we need to hurry up or we’ll miss the beginning”. Ding Xiang anxiously waited for them downstairs. She had already changed her clothes in the shop early on and didn’t have to put on makeup, so she naturally had been waiting for a long time. She, who has always been very principled in her work, also didn’t want to be late.