Chapter 1345: Home Corporation’s Crisis Public Relations
All sorts of meaningless bullet screen comments flooded the live-stream. What was more ridiculous was that many bullet screen comments were discussing the popularity of the live-stream.
“The popularity increased again? Why do I feel like there are fewer bullet screen comments?”
“The bullet screen comments must have split. That’s normal.”
“That’s not right. After GOG’s new viewing function and live-stream were released, many people went to watch it. I think the number of people in the live-stream has skyrocketed by two or three times over the past two days.”
He could not play the names of other live-stream platforms in the Wolf Fang live-stream. There were blocked words, but all viewers knew that this was referring to Bunny Tail live-stream.
“However, the popularity of various live-stream platforms did not decrease. Instead, it increased.”
“This is very magical. Where did this audience disappear from?”
“In any case, the number of live-streamers is definitely real. As for other platforms, hehe.”
“According to insider information, GOG’s broadcasting rights are charged based on popularity.”
“Popularity fees? Then wouldn’t the various platforms be able to adjust it artificially?”
“This is where GOG’s official business genius is at! Which live-stream platform is willing to reduce their own popularity? They are all biting off more than they can chew. They would rather change their popularity and spend more money to make it popular than to lower their popularity!”
“Does this mean that the willing ones will be hooked?”
“This gossip might be very dramatic but I don’t believe it!”
“That might really be the case. That’s because I noticed that the popularity of GOG compet.i.tions on several small live-stream platforms is ridiculously low. Even though there are recommendation spots on the home page, they are not as popular as some small streamers on the platform.”
“If GOG’s broadcasting rights are really charged according to the popularity of the live-stream, that would really make sense!”
“What is this called? Tengda does not earn the money of the poor? The big platform does not lose a single cent, but can the small platform do as it wishes?”
“No, I should say it’s just to earn some face money. If you can’t bear to part with it, then spend more. If you can’t bear to lose face, then spend less. That’s very righteous!”
The compet.i.tion was still ongoing. A small group of people were still discussing the popularity of the live-stream platform during the breaks. It was considered a clear stream.
Pei Qian fell silent after reading their discussion intermittently.
That was because he knew that GOG’s broadcasting rights were indeed charged based on popularity!
However, he did not expect such an outcome!
Not only would the income from the broadcasting rights not decrease, but the key was also to label platforms other than Bunny Tail Live-Stream.
The real impression of Bunny Tail’s live-stream data was already deeply ingrained in people’s hearts. That was because no matter how low the data was in the past, Bunny Tail’s live-stream had never been beautified.
They had also used this opportunity to label other live-stream platforms.
Those who were more popular were data falsification platforms that loved face and were willing to spend money.
Those with low popularity were stingy and shameless data falsification platforms.
In any case, they were all fake platforms. Only Bunny Tail’s live-stream data was the most realistic and the viewing function was the most advanced!
This was obviously a far-reaching impact. It would have happened even after GOG’s international invitational tournament ended!
“Zhao Xuming! You’re scamming me!”
Pei Qian was furious.
This bad idea was thought of by Zhao Xuming!
“I treated you as a trusted aide and asked you to think of a plan. How could you cheat me like this?”
Pei Qian almost wanted to arrange for Zhao Xuming to be on the third episode’s list.
However, he dismissed that idea after recalling the scene.
“Er… wait, no.”
Pei Qian suddenly realized that what Zhao Xuming had said back then was that the broadcast fee was related to the real number of people on the live-stream platform.
Pei Qian had changed it to be related to popularity on a whim because he felt that the platform could change its popularity on its own.
Now that he thought about it, if it was linked to the actual number of people… he might be able to earn less!
That was because a large number of viewers had been s.n.a.t.c.hed away by Bunny Tail Live-Stream. The actual number of people on these large platforms had decreased. Naturally, the broadcasting rights had been paid less.
However, now that the actual number of people had decreased, the large platforms still had to bite off more than they could chew to maintain their popularity. This caused Bunny Tail Live-Stream to make one profit, and GOG’s broadcasting rights to make another profit…
Pei Qian fell into deep thought.
“In other words… I should take the blame? Did I wrong Zhao Xuming?”
“Zhao Xuming is indeed my trusted aide. He gave me a good suggestion, but did I use it wrongly?”
This dealt a huge blow to Pei Qian. He felt helpless, as if he had just thrown all the blame away and was now taking the blame all over again.
“Forget it, the blame does not seem to be Boss Zhao’s. That’s alright.”
Pei Qian had nothing to say. He could only continue watching the compet.i.tion listlessly.
The fries in his hand no longer smelled nice…
…
…
December 3th, Monday…
Home Corporation’s marketing department, Director’s office.
Gao Ming had been so busy over the past few days that he could not even rest last weekend.
Of course, he was not the only one in the entire Home Corporation who was working overtime. The higher-ups were also working overtime, and so was the public relations department.
After all, the crisis of public opinion and the plummeting share prices had caused the investors to suffer. The higher-ups of Home Corporation would not have a good life.
Although the public relations department was in charge of this crisis, Gao Ming, the marketing director, could not escape. After all, he was the one who had caused this mess.
If Home Corporation had not forcefully tried to ride on the popularity of the promotional video ‘Real Estate Agent Simulator’, they would probably not have been in such a sorry state in the future.
However, Gao Ming also felt wronged. How could he guess that this was actually a bait?
Home Corporation’s “compa.s.sionate butler” business model was a new business model that the higher-ups had decided on a long time ago. It was approved by the higher-ups at the meeting. Gao Ming, the marketing director, was only cooperating with this business to advertise.
Now that things had come to this, the internet was abuzz with the profit model of Home Corporation. How was this a problem that could be solved with intelligence?
The public relations department was the same. They had scolded him many times in secret.
From the perspective of a bystander, Gao Ming was simply giving his life away to others. However, from Gao Ming’s point of view, this series of operations was completely reasonable.
Who would have guessed that Home Corporation had always had no feud with Slow Movement Studio, but they were suddenly stabbed?
And it went so deep!
It was not about morals!
The moment public opinion exploded, Home Corporation’s public relations department responded urgently and sent a crisis public relations draft.
The general idea was to pay a lot of attention to this public scandal. The internal department of the company would conduct deep self-reflection and self-reflection. They would further reorganize the relevant business and promise to give the public a satisfactory answer in the near future.
Apart from that, there were also some tricks. For example, Home Corporation helped tens of thousands of tenants solve their living problems, constantly paying attention to the tenants’ living experience, and so on.
This script might not have much effect but it did not add fuel to the fire and made more mistakes.
The public relations department had no other choice. Even a clever housewife cannot cook without rice!
There was the so-called ‘5S principle’ in the public relations of a crisis. That was the responsibility principle, the sincere communication principle, the first principle of speed, the operating system principle, and the verification principle of authority.
Simply put, when a crisis appears, the companies that are the main focus of the crisis cannot escape or refuse to take responsibility. They should face it calmly;
Communicate sincerely with the media and the public. Don’t communicate with them on the surface, but reject ambiguity.
He had to respond as soon as possible and make good use of the golden time for public relations crisis;
He had to plan and work comprehensively, taking care of the various sections;
It would be best if he could obtain the backing of the relevant authorities, authoritative organizations, or individuals with a certain amount of credibility energy.
Generally speaking, if these five points were done well, the crisis public relations would be considered successful. It might even reverse the crisis and turn it into an opportunity.
On the other hand, Home Corporation’s crisis public relations had fulfilled the first principle of responsibility and speed without any discount. It had barely achieved the sincere communication principle.
After all, the public relations department of Home Corporation had already made a statement in the short term when public opinion appeared. They were not stubborn. Instead, they lowered their heads and admitted their mistakes, saying that they would conduct internal checks and make changes to give the public an explanation in the short term.
It was not easy to react in such a short period of time. It was much better than the crisis public relations that were getting worse.
After all, what had been denied this time was the profit model and values of Home Corporation. These were the most fundamental things of a company. The bad impression that Home Corporation had left on tenants was a little hard to turn back. How could it be changed with a few words from the announcement?
Thus, the crisis public relations recognized their mistakes immediately and gave the internal department some time to study. Finally, they gave a complete modification plan. This was the best solution in the short term.
As for the operating principle of the system and the verification principle of authority, this was completely beyond the ability of the public relations department.
Fortunately, after working overtime over the weekend for two days, he finally found a solution.
It was definitely impossible for there to be any fundamental changes to the current business model because this concerned the interests of Home Corporation from top to bottom. Not only would minor changes be useless, but they would also cause the profits to fall, causing the stock price to become even worse.
Thus, to put it bluntly, he had to think about how to get through the current difficulties.
He would first make a serious gesture of repentance and make a superficial article. In any case, after enduring this public opinion, when the popularity on the internet changed and the netizens gradually forgot about this matter, Home Corporation would slowly recover.
This time, Home Corporation decided to release a complete announcement and an internal open letter.
The former was to propose some modification measures to explain to the public. The latter was to show the company, emphasize on values, and increase internal cohesion.
Of course, the so-called internal open letter was ultimately meant for outsiders.
This round of measures included the following: a serious modification of the intermediary team, strict punishment for all sorts of deception and deceiving tenants to sign contracts; checking the false house sources on the internal network to ensure the authenticity of the house; paying attention to methods when discussing cooperation with the landlord to reduce phone hara.s.sment; establis.h.i.+ng complaint mailboxes to listen to the opinions of tenants more.
Another point was that emphasizing ‘thoughtful butler business’ would also help to change the current situation. He hoped that everyone would be more patient, understand and support him.
This was Home Corporation’s promotional business after all. They had made so much preparations and spent so much publicity resources. They could not possibly give up directly, right?
These changes might not have touched the fundamental problem, but the key was that it was much better than other intermediary companies, right?
He should be able to gradually calm the public opinion this time as long as he cooperated with the public relations department to create the atmosphere of “other intermediary companies are worse and Home Corporation is the most conscientious”.
After all, there were only a few intermediary companies in the country. The others might as well be Home Corporation. Wouldn’t the tenants only be able to choose from them?
This was just like that story. You did not need to run past the tiger when being chased by the tiger. You only needed to run past your partner.
Home Corporation’s current method was to show everyone that they had won against their peers.
As long as everyone agreed with this point, Home Corporation would be safe in this crisis.