Chapter 1382: Boss Pei’s New Model for the Amus.e.m.e.nt Park
Translator: Atlas Studios Editor: Atlas Studios
The photographer took a look and nodded in satisfaction after filming.
Yes, the composition was not bad. There was no problem with the focus.
He might have taken a back view but he could see Boss Ma’s side profile. This long face was very recognizable. As for Boss Pei, this back view was very familiar. Old fans should be able to recognize him.
However, he quickly thought of a problem.
What was Boss Pei doing here at this time?
The roller coaster would only open at 9 AM. Boss Pei would arrive at 8 PM and then leave very quickly.
It was too short to inspect the project at this time. At most, he would sit around.
However, shouldn’t Boss Pei have experienced such a project before? Why did he have to sit around now?
Just as he was feeling puzzled, he heard cheers from the main door.
The photographer rushed over and realized that people were already starting to enter the roller coaster.
Many people who were queuing at the entrance of the project had already arrived early in the morning. Thus, they were all overjoyed to find that the project had been opened an hour earlier.
Of course, some people also went to the surrounding shops after taking a number.
Since it was a special situation for the roller coaster project to be opened in advance this time, Chen Kangtuo very considerately left a special channel for these people. He got someone to send a message on the application and suspended the rule of not waiting.
Those who queued up at the entrance of the project in advance could enter until 10 AM.
Of course, those with the highest number of queues would be given priority.
The tourists at the venue were all excited. They had only heard of amus.e.m.e.nt parks temporarily closing down or delaying their opening due to special circ.u.mstances. They had rarely heard of reverse delay!
Charge!
When the photographer saw this scene and compared it to what he had seen before, he could not help but feel enlightened.
“Boss Pei must have experienced this project before. That’s for sure. There’s no doubt about it.”
“In that case, Boss Pei specially came over to take a roller coaster today that the roller coaster project is officially open for business. Then, he opened the roller coaster to everyone in advance. That can only be said to be a ritual, right?”
“Boss Pei must experience it himself before giving the project to tourists?”
“Just like how Boss Pei used Fish-Catching Take-Out, Fish-Catching Internet Cafe, and Otto cell phones every day?”
“Yes, that’s the only explanation!”
“What’s more, Boss Pei saw that the tourists at the venue were so pa.s.sionate, and specially asked the staff to open the project in advance. That’s also a kind gesture!”
“Ordinary bosses would not care about this. Even if tourists queue for an hour outside, everyone would come early voluntarily. Normally, they would not be bothered to change the rules. However, Boss Pei is different. He always puts user experience first!”
The photographer suddenly realized that this photo was very historical!
It was obviously similar to the previous world famous paintings!
Take the picture of ‘Boss Pei was at Fish-Catching Internet Cafe’ for example. On one hand, Xiao Peng was explaining the E-Sports live museum model of Fish-Catching Internet Cafe. It received good reviews, and the crowd flooded into Fish-Catching Internet Cafe. On the other hand, Boss Pei left in the opposite direction, leaving only his back view.
Another example was the photo of “Boss Pei in Fish-Catching Take-Out” previously. On one hand was Jingzhou TV interview with Fish-Catching Take-Out. Rui Yuchen gave the lunchbox to the journalist. On the other hand, Boss Pei ate Fish-Catching Take-Out silently. He only left his back view.
The new picture that he had taken: On one hand, the roller coaster project had been opened in advance, and a large number of tourists had flooded in to experience it with smiles on their faces. On the other hand, Boss Pei and Boss Ma had left against the crowd. They were extremely low-profile, and no one had even noticed that they had been here.
That’s right, that’s right!
This had always been Boss Pei’s style!
The photographer became excited. He immediately attached the photo with a simple introduction and posted it online!
…
At the same time, the shops around the roller coaster project were also filled.
Li s.h.i.+ and Xue Zhebin were drinking coffee in a nearby cafe.
There were many tourists outside, and the cafe was about to be filled. Many people would come in to rest after registering, so business was booming.
Xue Zhebin sighed. “Boss Li, you’ve opened several more shops nearby, right? It looks like these shops are going to make a lot of money.”
Li s.h.i.+ waved his hand very humbly. “It’s not crazy. It’s just a small profit.”
“Don’t you realize that all the shops, including this cafe, are very affordable?”
Xue Zhebin was stunned for a moment before he realized that it was true.
He did not think much of it when he ordered the coffee previously. Now that he thought about it, wasn’t it the same price as the coffee shops in ordinary shopping malls or Fish-Catching Internet Cafe?
It was even cheaper than some foreign coffee brands in the shopping mall.
Logically speaking, Thriller Hostel was an amus.e.m.e.nt park. Wouldn’t it be natural for things in amus.e.m.e.nt parks and attractions to be more expensive?
After all, this place had a lot of traffic. What’s more, there was a saying that ‘everyone’s here’. Most people wanted to find a place to rest. Even if the coffee in the cafe was twice as expensive as ordinary shops, they would only feel the pinch. They would still spend what they had to.
However, according to Boss Li, all the shops in Thriller Hostel were very cheap?
That was a little magical.
“Raising the price slightly would not stimulate tourists too much, but it could greatly increase the profits. Why maintain the current low price?”
“It doesn’t make sense to make small profits and quick sales. The profits are indeed thin, but it’s impossible to make more sales. That’s because the capacity of each shop is limited. Under the circ.u.mstances that it’s always full, the higher the price, the better.”
“What’s more, not one shop is doing this. All the shops…”
“Could it be that Boss Pei specially requested for this?”
Xue Zhebin suddenly realized this.
These shops belonged to different investors. It was not something Boss Li could do for these investors to reach a consensus and not increase their prices.
Of course, Boss Li could use some methods to suppress these investors. However, he would only suppress them after all. He would not be convinced. What’s more, Boss Li did not have the motivation to do so. That was because Boss Li definitely wanted to earn more money.
The only possibility was Boss Pei’s request.
Li s.h.i.+ nodded. “Actually, when Thriller Hostel was first opened, Boss Pei had already emphasized that all shops cannot raise their prices. They must be sold at normal market prices.”
“No one understood at first, but no one dared to go against Boss Pei’s wishes. Thus, they could only follow his instructions.
“However, now, with the development of this roller coaster project and the opening of the second batch of shops, I roughly understand what Boss Pei means.”
Xue Zhebin pondered for a moment. “Given Boss Pei’s intelligence, he must know very well that he can earn more by raising the price of Thriller Hostel. What’s more, these shops will give him a share of the profits. The benefits are actually the same when it comes to making money.”
“Then there is only one explanation. Boss Pei wants long-term benefits.”
“However, that doesn’t make sense.”
“That’s because there are only so many shops. The number of tourists is far greater than the capacity of the shops. Even if the price is reduced, the sales volume would not increase further.”
“This is an amus.e.m.e.nt park, not a shopping mall. Tourists cannot come here every week. It would be good enough if they come twice a year. Under such circ.u.mstances, they would not be very sensitive to the price of shops. Maintaining a normal price would indeed win a certain reputation. However, what’s the use of improving the reputation of the Thriller Hostel with its current popularity…”
Xue Zhebin could not figure it out.
On the surface, Boss Pei seemed to have made a very conscientious and considerate decision for the tourists.
However, everyone knew that Boss Pei was a business genius. It was not that Boss Pei had no conscience and did not understand tourists, but that Boss Pei must have mature business logic behind him to support tourists while understanding them. That would achieve a win-win situation between Tengda and users.
Li s.h.i.+ nodded slightly. It was obvious that Xue Zhebin had improved. The problem was becoming clearer.
However, he was still far from understanding Boss Pei.
“Of course, your judgment is not a problem, but it is based on two premises: First, there are only so many shops, and the number of tourists is far greater than the capacity of the shops. Second, the amus.e.m.e.nt park is not a shopping mall, and tourists cannot come every week.”
“For most amus.e.m.e.nt parks and attractions, these two premises are valid. Therefore, most amus.e.m.e.nt parks and attractions have very expensive shops, be it food, drinks, or accommodation.”
“But what if these two premises are not established in Thriller Hostel?”
“Think about it. Why did Boss Pei build the roller coaster so far away from Thriller Hostel’s original project?
“What type of roller coaster is it?”
Xue Zhebin was stunned. He had not thought about these problems in depth before.
Logically speaking, the amus.e.m.e.nt parks could not be too far away from each other. After all, tourists had to walk between various projects with their legs crossed. If they were too far away, everyone’s gaming experience would become very bad.
However, Boss Pei did the opposite on the roller coaster project.
Now, from the looks of the results, the roller coaster project was far away. They could stuff more shops around.
What’s more, there was a huge area in the old industrial zone that had been transformed bit by bit. It would probably not be used up in eight to ten years.
At the moment, the shops had only been renovated along the main road from Thriller Hostel to the roller coaster. They could expand further in the future.
In other words, as long as the shops continued to expand, the point of ‘the number of tourists is far greater than the capacity of the shops’ would gradually be overturned.
This roller coaster project was very different from other roller coasters.
On one hand, it was as fun as many indoor roller coasters in large amus.e.m.e.nt parks. On the other hand, it could be repeatedly experienced.
In fact, many people could only play at popular foreign amus.e.m.e.nt parks once or twice a year purely because the cost was too high.
If it was convenient, many people would not get tired of playing these fun projects once a month.
What’s more, Thriller Hostel’s roller coaster had many endings.
Even after experiencing all the endings, he could bring his friends to play. As they were very interactive, there would be different novel experiences every time he played.
In that case, the point of ‘amus.e.m.e.nt parks are not shopping malls and tourists cannot come every week’ was overturned.
A realization dawned on Xue Zhebin. “Boss Li, I understand!”
“Boss Pei wants to break the original focus mode of the amus.e.m.e.nt park and create an open amus.e.m.e.nt park?”
“Through Tengda’s IP and game design thinking, we can make most of the amus.e.m.e.nt parks into repeatable projects. Then, we can stuff a large number of shops between the projects. Then, we can use similar pro-popular pricing to further attract human traffic. Can we create a new model where amus.e.m.e.nt parks and commercial streets are integrated?”
“In other words, Boss Pei is not pursuing immediate benefits, but long-term benefits, not even long-term benefits in three to five years, but long-term benefits in ten years or even longer?”
“This is to forcefully turn an old industrial zone that has been abandoned for a long time into a combination of an amus.e.m.e.nt park and a commercial district!”