Chapter 1044: IOI Mobile Preparations
May 17th, Thursday…
Long Yu Corporation.
Early in the morning, several core members of the IOI operations department of Long Yu Corporation arrived at the conference room on time for a meeting.
IOI’s mobile game would be released at 10 AM sharp this morning according to the original plan. These core members would naturally be there to keep an eye on it. They would deal with any unexpected situations immediately.
Eric and Zhao Xuming had also arrived.
It was officially released at 10 AM on Thursday. The timing was a little awkward but he had no choice. He could not delay it any longer.
Boss Pei’s various welfare activities had already been fully launched during the 515 Games Festival. They had caused a heated response online. Finger Games and Long Yu Corporation had to do something.
If the launch dragged on until the weekend, the loss of popularity over the past two days would be hard for Eric to accept. It might also affect the other activities that had been arranged previously.
At that moment, the employees in charge of contacting the various games platforms were reporting the completion of the preparatory work.
“We’ve already discussed with the major channels and reserved recommendation spots for our mobile games.”
“The recommendation spots of various channels are different. Some are very straightforward and give the best recommendation spots directly; some have more requirements and require data to reach a certain standard; some say that the best recommendation spots are no longer available, but the second-rate ones can be arranged at will.”
“In short, we don’t have to worry about the channels and resources. After all, IOI mobile games are of high quality and have a client-side game foundation. These channels also know that our game can make money. We don’t have to say much. They will think of ways to promote it themselves.”
“In addition, IOI mobile games have already been pre-ordered by various channels. At the moment, the number of people pre-ordered has exceeded a million, and it is still increasing. I believe that the number of players will increase greatly with our large-scale promotional activities!”
Eric and Zhao Xuming nodded slightly, satisfied with the current situation.
Of course, this was all within their expectations.
Initially, Eternal Hunter had been the most direct compet.i.tor for IOI’s mobile game. The game had a reservation of a million people. It was on the same level as IOI’s mobile game.
However, after Eternal Hunter decided to delay their launch, games in the same period could no longer compete directly with IOI mobile games.
For the game channel, although they could talk about recommending resources through connections, the most important thing was the actual profits.
Given the same publicity resources, giving them to a good game would make more money. Giving them to a lousy game would greatly reduce the profitability.
The game channel also had to take a share of the profits. What’s more, they had to take a lot. For their own money, they would try their best to give publicity resources to good games that could earn as much money as possible.
In Eric and Zhao Xuming’s opinion, the IOI mobile game would be the most profitable game in the near future.
As long as IOI mobile games had enough exposure and enough recommendation resources, why would they worry about it not soaring with the quality of the game?
Of course, it could not be compared to GOG’s mobile game. After all, GOG had set up the mobile game too early. It was well-deservedly the best in the domestic mobile game market.
However, IOI’s mobile game was a new work after all. It was still outstanding compared to other newbie games. It was actually a mismatch with GOG’s mobile game in the short term.
All in all, the situation looked great.
Eric nodded after listening to the report on the preparations. “Yes, everyone has worked hard. You did well. We’ll follow our original plan and launch the server at 10 AM sharp!”
Zhao Xuming added, “Everyone, you’ve worked hard. We’ll work overtime today and focus on the various statistics for the opening day. We’ll pay attention to the rankings of our mobile games. We’ll also pay more attention to the public opinion online and see how the gamers react.”
“If there are any abnormalities, you must report to me immediately. Don’t let your guard down!”
Compared to Eric, Zhao Xuming was obviously more familiar with the rules of the domestic mobile game market.
What’s more, he felt a little uneasy.
Logically speaking, Boss Pei should not be so quiet.
After the joint conference between Finger Games and Long Yu Corporation, Tengda Corporation had also created a 515-game festival. In fact, both parties had already declared war. Everyone knew that, even though they did not mention each other. Even players could tell.
Based on Boss Pei’s character and previous work style, he would not hold back once the money-burning war started.
However, two days had pa.s.sed since the opening of the 515 Games Day. Boss Pei did not seem to have done anything to Long Yu Corporation. Instead, he was focused on his own territory.
This made Zhao Xuming feel a little strange. Thus, he instructed his subordinates to pay attention to the game’s data and feedback of the players’ opinions. Report to him immediately if there were any abnormalities .
He could save himself the trouble of not realizing that Boss Pei’s knife was already on his neck.
Everyone nodded. “Alright, Boss Zhao. Don’t worry!”
These were the elites of the department and had a lot of experience. Even if Zhao Xuming did not instruct them, they would do their best.
…
The IOI mobile game opened at 10 AM sharp!
Eric still had a lot of things to deal with, so he did not keep an eye on the data of the mobile game and the discussions online. He left all these things to Zhao Xuming and the others.
Eric was thinking about his strategy after the 515 Game Festival.
In his opinion, Tengda Corporation would definitely fall into a period of weakness after spending so much money on the ‘515 Games Day’.
He had also paid attention to the box office, but it did not affect his plan.
That was because they had to wait for the final box office earnings to be confirmed before they could proceed with the process. The extension of the ‘Mission and Choice’ could indeed earn more money, but that also meant that the refund of the movie had to wait until after it was screened.
While the gra.s.s grows the horse starves.
The money-burning war was already underway. A sum of money that could only be transferred to Tengda’s account in two to three months or even longer would not affect the money-burning war between the two sides.
Eric felt that Boss Pei had made a very wrong decision.
‘Mission and Choice’ had a strong after-effect. The profit from the extension of the screening would definitely be much higher than the average explosive movie. It was indeed a little unreasonable to not earn tens or even hundreds of millions of yuan in the box office.
However, the extension also meant that the return would be slower, making Tengda’s funds even more limited.
Was it more important to return the money two or three months in advance? Or was it more important to earn tens or hundreds of millions of yuan in the box office?
Eric felt that the former was obviously more important at a critical moment like this.
Boss Pei understood this, but he still chose to extend the screening. Obviously, he was very confident in Tengda. He felt that he could win this money-burning war without this sum of money.
“Once people become arrogant, they are not far from failure.”
Eric made up his mind to continue burning money after the ‘515 Game Festival’ to make Boss Pei in a dilemma!
Just as he was thinking about it, he heard a series of hurried knocks on the door. Then, Zhao Xuming pushed the door open and entered.
“Not good! I have something to report to you!” Zhao Xuming looked anxious.
“Eh? What’s wrong?” Eric asked.
Zhao Xuming felt a little guilty as he handed his cell phone over. “I looked at the new best-seller list of a few channels just now and suddenly realized that a game called ‘Fitness Battle’ seemed to be gaining momentum. It has already reached first place on the new best-seller list!”
“Our game has just been released. The figures are not bad but it only occupies second place on the new best-selling charts.”
“That’s not the main point. The main point is that I took a look at the figures for ‘Fitness Battle’ and realized that it was developed by Shang Yang Games…”
“Actually, I saw this game before. However, I wasn’t interested in the genre of the game, and I’ve never heard of it online. That’s why I didn’t take a closer look…”
“Now that I think about it, the reason why Eternal Hunter was delayed was not just to avoid us. It was likely that they heard the news from certain channels and were also avoiding Boss Pei’s new game…”
Zhao Xuming panicked.
‘Fitness Battle’ was released yesterday. He had seen it before, but perhaps because he was busy with work, he had not taken a closer look at which company the game was developed.
Zhao Xuming was stunned when he saw that it was Shang Yang Games.
Boss Pei was regarded as the ‘G.o.d of Games’ and had a good reputation. Now, IOI’s mobile game was in a full-on collision with Boss Pei’s new game. If something were to happen and they pursued the matter, wouldn’t he be in deep trouble?
Eric smiled and did not take the phone from Zhao Xuming. “I thought it was something serious.”
“I already know about the situation in ‘Fitness Battle’. I did not ask you to change the schedule deliberately.”