Chapter 1157: Third Round of Money-Burning Plan
Cai Jiadong nodded in realization. “I see. There are actually many ways to play it if we think about it this way.”
“It looks like this game is huge and there is no way to start it, but in fact, we only need to make various types of apartments, outdoor scenes, and models of customers with different ident.i.ties. The resources required for development are completely controllable.”
“What’s more, the depth of the game can also be guaranteed. Looking at houses in the early stages is mainly to judge the quality of the current house type, choose different customers according to the decoration style, and at the same time introduce the customers correctly to acc.u.mulate some knowledge about the house type;”
“During the mid-term, we can make minor adjustments and change the style of the house, making simple changes to the house;”
“In the later stages, we can customize everything. We can even make our own unique apartments, customize all the furniture, and make the rooms look like what we like.”
“What’s more, this game can also be combined with real-life brands to promote Sloth Apartments and cooperating furniture brands. Players can also plan their own home renovations in the game – provided that their game progress has entered the later stages.”
“The most important thing is that this is indeed a theme that is relatively suitable for VR games.”
“Players don’t need to move frequently. They just have to use the controller to interact with the elements in the room and make changes.”
“It should be considered a simulated management game, however, compared to the simulated management game on the computer, its advantage is that players can enter the room and see the results of their own room.”
“The sword is indeed unconventional and is very in line with Boss Pei’s usual style!”
After Cai Jiadong a.n.a.lyzed it, he realized that this “real estate agent simulator” seemed to be quite promising!
Real estate agents were indeed quite boring in reality. They found houses every day and brought customers to view houses. It was very boring.
Changing the structure, layout of the house, and even designing the building from scratch were definitely not work content that real estate agents could come into contact with.
However, the game was different.
In the game, all the elements related to houses could be added for players to choose from!
He would not think that the game’s gameplay was boring when he thought about it this way. It suddenly became rich!
Lin Wan nodded. “Alright, let’s do some research. We’ll officially start next month.”
“Slow Movement Studio’s second game will be called ‘Real Estate Agent Simulator’!”
…
Pei Qian returned to the office after leaving Slow Movement Studio.
Slow Movement Studio should be fine in the short term. Real estate agent simulator? It would definitely incur losses!
He had to start planning for the last week to spend as much money as possible.
At that moment, Pei Qian was very grateful for his foresight. He had set a very high budget limit for the roller coaster project: 100 million yuan.
In fact, the system had just ended the settlement when the roller coaster project was finalized. There was not much money in Tengda Corporation’s company accounts.
However, Pei Qian still decided to set a budget of 100 million yuan for the roller coaster so that it would be in advance. He wanted to prevent making too much money in the future and not being able to spend it.
From the looks of it now, this was simply too wise!
If the budget was low at the beginning, the entire amus.e.m.e.nt park would definitely be smaller. That way, it would be difficult to increase the budget in the later stages.
It would be very awkward if he could not increase the budget or if the increase in budget would cause the project to be delayed.
Now, he could spend twenty to thirty million yuan more on a budget of a hundred million yuan. There would be nothing wrong with that.
Many projects became popular during this cycle, but they did not make a lot of money. For example, the movie box office of Mission and Choice had not arrived yet. Doubt VR gla.s.ses and Animal Island might be selling like hotcakes, but they were still a long way from recovering the huge investment of tens of millions.
Coupled with the continuous burning of money on the 515 Games Day and the summer promotion event, the current situation was still relatively optimistic.
Of course, Pei Qian’s situation would be even more optimistic if there were not so many projects that earned money unexpectedly. He might even achieve his ultimate goal of lying down and losing money.
It was a pity that there were not so many ‘ifs’.
Under such circ.u.mstances, Pei Qian could only use his intelligence again and think of ways to lower the System Funds as much as possible before the settlement where many projects became popular.
First, he had to spend all the additional funds that he could not spend in the plan on the roller coaster.
As the saying went, wonders mislead countries. No amount of money would be enough to burn for such a huge investment project. It would not be a problem to eat a little money. It would be fine as long as they could finish it before the next cycle’s settlement and not affect the settlement.
As for how the project was progressing…
Sorry, it had been half a year since the project started preparing in February but Pei Qian did not even know where the roller coaster was to be built. He had not been there at all.
That was quite normal. Pei Qian did not exercise any oversight for the huge project ‘Mission and Choice’ for months.
He was too busy with the projects for this cycle. How could he have time to care about the projects for the next cycle!
In any case, the general direction had been pointed out. There shouldn’t be a big problem.
Pei Qian still remembered the few requirements he had given the roller coaster at that time. It had to be far away from the three projects of Thriller Hostel. It had to be short and had to plan multiple routes.
He thought about it. As long as Chen Kangtuo followed his requirements strictly, he would definitely design a remote location that was not exciting at all. He would also build many useless roller coasters.
A roller coaster like that would probably not even be able to earn back the daily maintenance cost of the equipment, much less recoup its costs.
Next was the new money-burning plan.
Pei Qian missed his good brother Eric dearly after he returned to Dayak Corporation’s headquarters. There was still no news of him.
There might be no one to accompany him but he still had to burn the money.
After two rounds of burning money on the 515 Games Day and summer promotion, the amount allowed by the system had greatly reduced.
He had been burning money for three consecutive months during May, June, and July. This was already repeatedly jumping the bottom line of the system.
The good thing was that Tengda’s profits were not bad. Thus, he could burn more in the end.
This time, Pei Qian planned to use his special quota of a hundred thousand yuan as well. He wanted to end this cycle perfectly with the usual money-burning activities!
He had already played all the tricks that he could previously during the 515 Game Festival and summer promotional events. There were not many ways to burn money now.
The event for the 515 Games Day was to log in and randomly give in-game props, buy standalone games with a certain chance of being waived, acc.u.mulate game time with red packets, Bunny Tail live-stream to give gifts, and so on.
In short, the main aim was to give away for free.
On the other hand, the summer promotion event was a discount for all the skins. Acc.u.mulating points to change the avatars and frames in GOG, and give the operator half of the event funds when GOG was promoted in the overseas market.
This time, it was mainly discounts and promotions.
Pei Qian was a little at his wit’s end after playing so many tricks.
However, Pei Qian had to continue working hard to stimulate his own intelligence in order to incur losses.
Since he was going to use the 100,000 yuan ‘pure giveaway’ quota this time, he naturally had to revolve around this quota to organize related promotional events.
First of all, he had to spend a hundred thousand yuan out of his own pocket to exchange for ten million yuan to burn money unconditionally according to the System’s regulations. He also had to choose GOG as his target to burn money.
He had no choice. He had to trouble GOG again.
Boss Pei could not be blamed for this. GOG earned the most money and had the most players. Burning money in other industries could not achieve this effect.
He did not need to find a reason to spend the ten million yuan, but he needed a reason to convince the system when he combined it with the other ten million yuan.
Pei Qian quickly found a good reason: a few days ago, GOG had more than ten million active daily players in the world!
The number of monthly active players had also exceeded 28 million.
This figure was slightly lower than Pei Qian’s impression of LOL at the beginning of 2013, but it was already very impressive.
There were more than ten million active daily players in the world. Shouldn’t they organize an event to celebrate?
It was just as well. The pure giveaway for the special event was also 10 million yuan.
Pei Qian decided that he would choose 1,000 lucky people out of all the active users in GOG.
All gamers who had been online for within a month and had reached a certain level of time could partic.i.p.ate in the lucky draw.
During the lucky draw, prizes would be distributed to different servers according to the number of players.
For example, there were obviously more local players than other servers. Naturally, they had to arrange for more winners.
After the lucky draw, 10 million yuan would be divided between the 1,000 lucky winners in the world.
When splitting the profits, each person would not get ten thousand yuan. Instead, the price would fluctuate according to a set of random rules. The lowest price would be one thousand yuan, and the highest price would be one hundred thousand yuan.
This money was given directly in cash. It was rather crude.
After all, the System had given him an unconditional spending limit. He had to be crude.
Ordinary money-burning activities also revolved around this.
These 1,000 lucky winners could spread good luck to the surrounding players. The number of people spreading on the first level = the amount of money distributed by the lucky winners/100.
In other words, if a certain lucky winner obtained 1,000 yuan, he could share his good luck with 10 players. If he got 100,000 yuan, he could share his good luck with 1,000 players.
There was a prerequisite for sharing good luck. The two players had to have established a ‘friend’ relations.h.i.+p in the game before this event.
Adding as friends after the event did not count.
This was to prevent people from deliberately selling slots online and changing the atmosphere.
The first level lucky players that the lucky winners shared with them would obtain 30 unrestricted 10 yuan coupons. They could use this coupon to buy any GOG in-game product and deduct 10 yuan from it. It could be superimposed with any other discount.
After that, the first-level lucky players could be shared with the second-level lucky players. The rules were the same. Each player could share with 10 second-level lucky players.
The second-level lucky players would obtain 10 unrestricted ’10 yuan’ coupons.
According to the same rules, they could further branch out to 10 more third-level lucky players who would get five ‘five yuan’ unlimited coupons.
Pei Qian hoped to give more, but the system would not give in. That was the only way.
In fact, this unlimited coupon was equivalent to giving it away for free. That was because GOG’s skins were cheap to begin with.