Chapter 1347: I’m Very optimistic, So I Won’t Give The Publicity Plan
After reading these comments, Gao Ming’s heart turned even colder.
That was because the situation this time was fundamentally different from the previous public sentiment crisis!
Previously, Young Master Tian’s video had been hotly discussed and reposted repeatedly. This could be said to be a theoretical battle.
It exposed the chronic illness of these intermediary companies at the moment, explained the fundamental reason why intermediary companies would not change no matter how they reformed, and even predicted the future development changes of intermediary companies.
That was to let tenants understand that these intermediary companies were thinking of ways to earn more profits even though they said that they were serving tenants.
Of course, it was only natural for companies to earn profits. Without profits, companies would not be able to develop.
However, a company has its own values.
Was there a bottom line in pursuing profits? If he placed profits and responsibilities at two ends of the balance, which was more important?
At the moment, most intermediary companies in the country saw profits far more than responsibilities.
That was why there were all sorts of incidents that harmed the lives and health of tenants. That was why there was the saying that renting a house was actually finance.
Even if he emphasized responsibility, it was just to make a superficial article to better expand the market and form a monopoly. At the end of the day, it was still for more benefits.
Before netizens really reached this consensus, they might have been confused by Home Corporation’s changes.
After all, he was a mid-tier general. Other companies were not as good as Home Corporation.
However, netizens realized that these measures were far from enough after this theory was widely spread and widely recognized.
However, if that was all, Home Corporation would only be scolded a little more.
After all, without theory and without practice, it was equivalent to not being able to use your strength. You knew what was good in your heart, but you could not find a place to support it if you really wanted to take out real money.
However, the situation was different now. A new model had appeared!
Slow Movement Studio’s “realistic service department” had created the real estate intermediary simulator to a platform that was completely different from Home Corporation. It was equivalent to jumping out of the business model and evaluation system of traditional intermediary companies, giving everyone a brand new choice.
The content that had been hotly discussed online previously naturally became the support of this new platform!
Of course, once a new platform appeared, just having popularity and attention was not enough. They still had to have enough resources on hand.
After all, the business rules in real life were very strict. It was destined to be difficult to do anything without resources. They could not avoid the layers of vested interests.
However, Slow Movement Studio’s’ realistic service department ‘had resources. It integrated the resources of Shenhua Real Estate and Sloth Apartments!
He did not lack funds, reputation, or popularity.
The only thing he lacked was time.
Shenhua Real Estate had projects all over the country. As long as they took out a small portion of it to make a rental house, it would form a very good advertising effect. It was nothing to their ma.s.sive annual marketing budget. It might even improve the sales of the house.
Once the Sloth Apartments started to be rented, the expansion speed would definitely increase.
It was just like Fish-Catching Internet Cafe, Fish-Catching Take-Out, Deposit Fitness, Upwind Logistics, and the other physical industries of Tengda. They had taken root in Jingzhou and built a long reputation. During this period, they did not show any signs of being aggressive. However, once their reputation and model matured, they would expand outward. That would be a wildfire!
This time, the blow would be even heavier for Home Corporation.
That was because the previous setback was only because of the public sentiment crisis.
Now, a powerful compet.i.tor had directly declared war on them. What’s more, behind this compet.i.tor were two giants and countless ordinary tenants who had been acc.u.mulating resentment for a long time!
Of course, in terms of size and the entire rental market’s occupancy rate, Home Corporation had nothing to worry about. However, the problem was that after the environment of this public opinion war was set, Home Corporation had naturally fallen.
What’s more, for a long time to come, these would be shortcomings that Home Corporation would never be able to make up for.
Everyone knew that Boss Pei was best at dealing with his compet.i.tor’s weakness. GOG and IOI’s compet.i.tion was a fresh example.
Gao Ming sat paralyzed in his chair, his mind blank.
At that moment, the phone on the table rang.
An urgent meeting!
Waves came one after another. He had thought that after this announcement was released, at least the public opinion storm would come to an end. He had not expected that this was only the calm before the storm. A greater crisis was brewing.
Gao Ming stood up silently and rushed to the conference room.
At that moment, he suddenly felt like he was a reflection of Home Corporation: He was obviously helpless, but he still had to act like he was working hard to change something…
…
…
December 4th, Tuesday…
In the guest room of Thriller Hostel’s office, Meng Chang was drinking tea and chatting with Chen Kangtuo.
Meng Chang had already inspected the Thriller Hostel’s roller-coaster project the entire day and morning yesterday.
The roller coaster named ‘Skylark Operation’ has been completed. What’s more, it had been running for a while. It was a roller coaster after all. They had to ensure its safety.
Next was to officially open for tourists at the end of this month.
There was a confident smile on Chen Kangtuo’s face. “How is it? This project is great, right? Is it enough to become the next project of Thriller Hostel?”
Meng Chang nodded. “Indeed.”
The smile on Chen Kangtuo’s face widened. “Then… about the publicity resources…”
Of course, he knew what Meng Chang was here for.
He had to decide on the publicity plan after the inspection!
Now, Meng Chang was in charge of marketing publicity for most of the projects in Tengda Corporation. Many companies that were not directly affiliated with Tengda Corporation, such as Slow Movement Studio, were also in charge of publicity for the new products.
He had to admit that this authority was very important.
Publicity funds determined the popularity and fame of the project in the beginning. At the same time, it would affect the success or failure of the project to a certain extent.
To Chen Kangtuo, the roller coaster of Operation Skylark had gathered a lot of his hard work. Whether it was the initial explosion of inspiration or the long construction a year later, he had invested a lot of feelings into this project.
Thus, he naturally hoped that this project would be supported in publicity. The more resources there were, the better!
Now, Meng Chang seemed to be quite optimistic about this roller coaster.
Since that was the case, shouldn’t they give more publicity funds?
There should be no problem with this logic.
However, Meng Chang took a sip of tea. “I don’t intend to do publicity for the ‘Skylark Operation’ project.”
Chen Kangtuo’s smile disappeared from his face. “Huh?”
“Didn’t you just say that you were optimistic about this project?”
Meng Chang nodded. “That’s right. We don’t do publicity plans precisely because we think highly of it.”
Chen Kangtuo scratched his head, his eyes filled with confusion.
Meng Chang explained, “Tengda might have a huge business but the publicity resources that it has are limited. It has to be used in the most important places.”
Chen Kangtuo nodded. “That’s right. Operation Skylark invested more than a hundred million yuan. It’s considered a key project in Tengda. What’s more, Thriller Hostel’s operating situation is good. It’s been a long time since it received marketing help. Shouldn’t we take care of it?”
Meng Chang said indifferently, “Don’t be anxious. Let me finish.”
“According to Boss Pei’s thinking about marketing, he has always spent a small sum of money to achieve the best publicity effect. Tengda has more marketing funds now, but we can’t spend too much.”
“You have to know that Tengda’s project category is not based on investment, but on a deeper nature.”
“Some projects would become popular naturally without having to worry about anything. Some projects might not be accepted in the beginning, but after a certain method of operation, everyone’s view of them would completely change. That would welcome greater success.”
“We naturally cannot give marketing funds to the former, but to focus on the latter.”
“Now, the ‘Skylark Operation’ project is obviously the former. It will naturally become popular. There’s no need for me to come up with a marketing plan. It’s unnecessary.”
“Of course, we will also have marketing funds to do regular publicity. However, this has nothing to do with my plan.”
“What’s more, there are other investors behind Thriller Hostel. We won’t lack publicity funds.”
“In my opinion, ‘Successor’ needs me more.”
Meng Chang was indeed talking about one of the reasons, but not all of them.
Another important reason was that he felt that the “Skylark Operation” project could not be promoted using the Pei family’s publicity method at all. It could not be “suppressed” at all!
Apart from safety issues, roller coasters were fun. If they were not fun, they were not fun. It was very difficult to have a middle state.
In Meng Chang’s opinion, Operation Skylark was obviously a very fun type. There was no need to use the Pei family’s publicity method to promote it.
That was because the Pei family’s publicity method was a dragon slaying skill. In other words, it would definitely not be effective to kill chickens and ducks.
What’s more, Meng Chang still wanted to get a commission.
Chen Kangtuo could not be happier. After all, who would not want to fight for more publicity resources for their own project?
However, after some thought, he felt that what Meng Chang said made sense.
As the person-in-charge of the advertising and marketing department, Meng Chang had to coordinate everything. Now, ‘Successor’ obviously needed more publicity funds than Operation Skylark.
What’s more, Chen Kangtuo could think of a way to publicize it himself. Whether it was using the original reputation of Thriller Hostel, looking for Boss Li to discuss cooperation, or thinking of a way to link with Tengda Games to make use of the popularity of Ocean Stronghold’s downloadable content and Mission and Choice, this was a good idea.
As a person of Tengda, he had to take care of the overall situation and could not have sectarian bias. That was what Boss Pei had always emphasized.
At that thought, Chen Kangtuo nodded. “What you said makes sense. Alright, go back to ‘Successor’. I’ll think of something for Operation Skylark on my own.”