Chapter 1405: Ye Zhizhou’s Hopeless Situation
Pei Qian was very confused because he felt that this publicity plan seemed to be made by him.
The last two sentences were complete lies!
Players did not know what kind of game Safe and Civilized Driving was, but Pei Qian knew it very well.
The phrase ‘diversified driving experience’ was still barely acceptable. After all, there were household cars, public buses, and large trucks in the game. There were also various luxurious sports cars and tug-of-war cars. It was not wrong to say that this was a diversified driving experience.
The only problem was that most players would not be able to experience the gameplay of various racing cars if their driving skills were not up to standard.
However, the slogans became more and more ridiculous.
Players would definitely think that the game was very immersive because of the highly focused driving feeling. However, Pei Qian knew that this was saying that the losses from the collision in the game were especially huge, so he had to be very focused.
It was even more ridiculous for him to be unscrupulous and have unlimited possibilities. There were indeed unlimited possibilities in the game. You could drive your own car into any strange shape, you could also let your driver receive various hospital bills, and even death notices.
If these slogans were combined, gamers would definitely imagine a charging and extremely exciting racing game.
However, in fact, Safe and Civilized Driving was a real driving simulator that was similar to driving in reality. One had to be careful when driving on the road and not dare to hit anything at all. Most of the time, one could not drive at all!
The feeling of the publicity material and game being mismatched made Pei Qian naturally think of the publicity plan he made for Struggle.
It was not right!
Such false advertising was obviously useful. At the very least, players would be fooled immediately after playing the game.
Of course, Struggle’s publicity plan failed later on. However, that was an extremely rare accident and could not be regarded as a normal occurrence.
Pei Qian was not worried that ‘Safe and Civilized Driving’ would take the old path of ‘Struggle’. After all, the two games’ genres were completely different. The reality theme of ‘Struggle’ naturally had more s.p.a.ce to be distorted and misunderstood. ‘Safe and Civilized Driving’ was just a racing game.
What confused Pei Qian was why Ye Zhizhou gave him such a publicity plan.
Didn’t he understand that this publicity method was very disadvantageous for the initial popularity and reputation of the game?
“I understand now! He’s imitating and making a fool of himself!”
“I want to do the same when I see Struggle becoming popular because of this publicity method.”
“After all, Ye Zhizhou doesn’t understand marketing at all, and he can’t tell if marketing plans are good or bad. Meng Chang is also was.h.i.+ng his hands off. If he wants to come up with a special publicity plan, he can only learn from the past.”
“Then, I made a mistake! I came up with a perfect publicity plan in my heart!”
At that thought, Pei Qian was elated.
What a pleasant surprise!
He continued to look through more game promotional material, such as the game’s promotional video.
Indeed, this promotional video also continued this publicity idea.
In the video, a sports car was racing wildly on the racing track. The driver was driving in the right direction, pulling the hand brake, lowering the speed of the car, and adding fuel to the fire. All sorts of cool driving skills made people’s blood boil.
It was a standard promotional video for racing games.
Of course, apart from the images in the game, there were also some external images in the promotional video: After a drive in the game graphics, the scene changed. The driver was actually driving on the safe and civilized driving simulator.
The more Pei Qian watched, the happier he became.
Something was amiss!
He looked at the gamers’ comments and comments.
“Indeed, this simulator has a accompanying game! Why didn’t you say so earlier?”
“Tengda is finally making a racing game?”
“The Lonely Desert Road: What do you mean ‘finally’? I was the one who…”
“Something’s not right. Isn’t the game called ‘Safe and Civilized Driving’? Why is the promotional video filled with racing cars? It doesn’t match, right?”
“Perhaps it’s because the image of the car in the game is too violent that it’s called ‘Safe and Civilized Driving’ for easy vetting? What’s more, it also emphasizes that the game is a game and reality is reality, reminding everyone not to bring it in casually.”
“Something’s not right. Tengda’s game name has always been very straightforward. It’s directly connected to the game content. The game is called ‘Safe and Civilized Driving’. It’s very likely that the game content is the same. This publicity information is a lie.”
“That can’t be. How can the publicity materials lie? Could it be that this game is not a racing game? Instead, it is a torturous game like The Lonely Desert Road? I don’t believe it.”
“All in all, there’s another reason to choose peripherals. Tengda’s games and hardware are invincible together!”
“There’s no need for that, right? Many people don’t even use the steering wheel when playing racing games. Aren’t many big shots keyboards and controllers car G.o.ds?”
“I think we have to buy the game to play, but we just have to use the controller.”
“That’s right. Not buying the steering wheel doesn’t mean that it’s not useful. The key is that I can’t bear to give it such a huge s.p.a.ce. In any case, I’ll be eating dust if I buy it.”
“At the very least, the smart fitness drying rack can really work out, but no one would think that racing games can really train driving skills, right… I’m afraid it would not become useless once they learn it. If they really bring the things in the game into reality, they would probably not be super roadkill.”
After reading everyone’s comments, Pei Qian felt much more relaxed.
Alright, alright. The response was average. There was no enthusiasm at all!
Obviously, everyone’s expectations and evaluation of ‘Safe and Civilized Driving’ was still because of Shang Yang Games’ previous success.
It was enough to maintain the current lukewarm popularity. In any case, once the game was released, players would definitely fall for it!
…
At 8 PM that night, in a live-stream room in the standalone game area of Bunny Tail Live-Stream.
Zhang Yan started her live-stream as usual.
However, unlike before, she had prepared a completely different live-stream content this time: in front of the computer screen of the triplet screen was a set of safe and civilized driving simulators. What’s more, it was a luxurious set with GL seats.
Zhang Yan had a good family background and had a wide variety of hobbies. She liked to do live-streams and chat with netizens. Even though not many people were watching live-streams, this feeling was much better than working.
Her main job was working in the television station. She might not like this job but she would still be pressured by her parents if she were to resign rashly. Thus, she would only take time out every day after work to broadcast it. From time to time, she would stand them up.
Small streamers like her would not be noticed by other large platforms, let alone spend a lot of money to poach her.
To Zhang Yan, signing a contract with a large platform meant losing her freedom. Thus, Bunny Tail Live-Stream was the most suitable platform for her.
Apart from that, she also liked to drive.
Apart from going to work and driving daily, she had also been to professional racing fields a few times. She had roughly learnt drift and other skills.
The coach said that she was quite talented. However, racing was a sport that burned both money and time after all. Thus, Zhang Yan was not allowed to do this no matter whether it was economic or family environment.
One had to know that the expenses of racing were not something ordinary families with good conditions could afford. One could forget about it without spending millions.
The cost of nurturing a top racing player was astronomical.
What’s more, even though Zhang Yan had only graduated a year ago and was considered young, she had already started very late for racing drivers.
Racing drivers nowadays had been nurtured from a young age. Many children had been training in the car park when they were very young. As time went by, there would definitely be a huge gap between them and ‘half-baked’ racing drivers.
Of course, there were also racing drivers who made a name for themselves midway. However, all of them were extremely talented.
Zhang Yan might be quite confident in her driving skills and talent, but this level of confidence obviously did not support her giving up everything to pursue an illusory goal.
However, as a hobby, he could still play more racing games. He could also buy some racing simulators.
Zhang Yan originally had a leather belt-production steering wheel and pedals made by a foreign game manufacturer. The price was about 4,000 yuan when she bought it. After playing for a period of time, her mood for updating the equipment became even more inflated.
That was because after watching the video of the direct motor, the leather steering wheel in his hand felt increasingly weak.
However, the foreign direct motor steering was too expensive, which made her very conflicted.
Of course, Zhang Yan knew that the equipment would only make people feel better. It would not help to improve driving skills at all. Many professional racing drivers were also using the entry-level game steering simulator.
However…
He could not control it!
Especially when she saw that the luxurious set of 9999 yuan for the safe and civilized driving simulator, she could not hold it in anymore.
He immediately used his original set of steering wheels twice and decisively placed an order to purchase it.
Of course, she did not buy it immediately. Instead, she waited and read the first review online.
In any case, this simulator was not lacking in anything. There was no need to worry about not being able to get it.
After several veteran domestic simulators unanimously recommended and agreed that it would be profitable to buy it, Zhang Yan finally decided to make a set.
In the three or four days after buying it, Zhang Yan ran some of the driving games from before, but the experience was not very good.
That was because of the compatibility of the game.
It was not that he could not use it, but there were obviously many details that could not be done so perfectly.
The original foreign game steering wheel was a cla.s.sic after all. It was supported by many cla.s.sic racing simulators. It was very well adjusted, and it was very convenient to press and operate.
However, even though the hardware of Otto Technologies’ steering wheel was good, these foreign racing games did not specially make suitable specifications for it after all. They could only simulate other steering wheels. That would not be able to perfectly show the standard of the hardware.
The accompanying game was finally released today!
Zhang Yan must have bought it without any hesitation..