Chapter 643: Who buys the first car?
As soon as the price of Shi Lei was launched, journalists here as well as internet users have already found it incredible. Although the standard version was the lowest version, the technology that came with it was still far ahead of any similarly priced models on the market.
Now with the plan to build 5,000 energy service zones, a huge wave across the entire Chinese Internet, and even the global Internet has sparked. What? Has the Huge Industrial Monster yet to invest in building more than 5,000 energy service areas across the country?
China has 661 cities and 1,636 counties across the country. On average, large cities can have four energy service zones, and small counties can have one. If these energy service zones are built, as long as there are no major technical flaws, Shi Lei vehicles are sure to sell well. However, regardless of the volume of sales, how to recover the investment cost of the energy service area?
This account is very easy to calculate. Last year, Volkswagen of Germany sold around 4 million vehicles in all models in the Chinese market, accounting for 18% of the Chinese car market. The financial report showed that the Chinese market brought Volkswagen a total net operating profit of 5 billion euros, equivalent to 37 billion Yuan.
Even giants like Volkswagen must earn ten years of net profit to proceed with this plan.
No matter how powerful the Huge Industrial Monster can use pure electric vehicles to compete with the German Volkswagen?
Obviously, no matter how hot the sales of Shi Lei cars are, this energy service area plan is also a bottomless pit to waste money. If you can"t tell it by yourself, it is uncertain whether the Huge Industrial Monster ignored the seriousness of this plan.
That night, the search volume for Shi Lei cars soared to the number one spot among the major search engines.
At eleven o"clock that evening, China"s largest automotive portal, and also the world"s most visited website, which has published many authoritative reports on automobiles, added to their posts an article based on the latest information on the features of the Shi Lei car in the news.
The editor who wrote the news is called Liu Lin Zheng, and he is the most popular car test driver and member of the new car news publisher on the "My Car Home" website. The report of his press conference will be preceded by the t.i.tle of Xiao Liu Report.
Over time, the Xiao Liu Report website has used humorous language and a sharp professional att.i.tude to win over a large number of car buyers.
Nowadays, domestic auto brands actively invite him to partic.i.p.ate in the press conference whenever a new car hits the market. Even some brands, when the car is not yet on the market, would invite Xiao Liu for a test drive, to give a professional test report, and the manufacturer will make small-scale improvements based on his opinions. Naturally, Liu Lin Zheng was also invited by Huge Industrial Monster to partic.i.p.ate in the launch of Shi Lei cars.
Although he did not appreciate the treatment which was unexceptional and was not like the one he received when visiting other domestic automobile brands. However, at the end of the press conference, Liu Lin Zheng actively requested to visit the interior of the Shi Lei vehicle and obtained staff approval, and the company employees also accompanied him to the car to drive it for several hours.
In Xiao Liu"s report, seven consecutive automotive revolutions were used to describe the Shi Lei car.
"From Great Wall"s first-generation SUV to top-of-the-line BYD-Tang models to the Land Rover and Audi joint venture, I have tested over two hundred domestically produced car models. For imported models, I have tested BMW I 8, Mercedes-Benz 2017 S 600, Audi S 7, etc., same Tesla. ~"
"~ But there was no car listed here that could bring me pleasure like the pleasure of trying out this Shi Lei car. The more test cars there are, the more modifications I demand on the car. The pickier I am during the test drive. Manufacturers often asked me what the perfect car was in my mind, and I was saying there is no such thing as the most perfect car. But this time I tested the Shi Lei car and found it to pa.s.s the test drive. I discovered I had found a lot of flaws by testing hundreds of models. This did not exist at all in Shi Lei. ~ "
"~ I"ll tell everyone, what is my biggest feeling during the hour-long trial. ~ Technology, disruptive technology, and let me go, I"m about to fall in love with the smart a.s.sistant. ~ "
"~ I feel like I"m driving lightning, just like I had just driven a 1980s Santana and suddenly hit a BMW I 8. My test time was between 7:30 am and 8:30 am. It"s just now luckily it is dark so I also had the chance to experience the night mode of the Shi Lei car. ~ "
"~ Did you know that in night mode, the front windshield of the Shi Lei car will automatically compensate for the low light level. Even though the high beams are not on, I can clearly see the landscape outside. And on this road, there is no high beam of any car that could make my vision impossible on the road. ~ "
"~ I asked the staff about the technical principles of night mode. ~ They graciously told me that the principle of the headlights of the Shi Lei car is different from the traditional headlights. The headlights of the Shi Lei car are blue, the light source illuminates the target, light reflection occurs. This reflected light is reflected back to the front windshield and will be enhanced by a special transparent intermediate layer inside the gla.s.s, allowing the driver to achieve at least daytime vision. ~ "
"~ This is a revolutionary technology, so mid-range automakers can"t develop similar technologies. It is difficult for me to imagine their future living environment."
Star test pilot Liu Lin Zheng also posted some photos of the night mode renderings he took with his cell phone in the news, and the effect of the images shocked hundreds of thousands of Internet users.
At the end of the news, Liu Lin Zheng also used a very exaggerated tone to ask why the Huge Industrial Monster had priced the standard version of the Shi Lei car at RMB 240,000.
Because he believed the standard version is also equipped with this windshield technology, and the gla.s.s supports the color-changing function. At the cost of two hundred and forty thousand Yuan, will the Huge Industrial Monster really lose money?
According to Liu Lin Zheng, the standard version should be priced at 500,000 Yuan, which is more in line with economic interests.
Liu Lin Zheng"s generous praise has excited countless Internet users. The standard version is priced at 240,000 Yuan. Most of the users who wanted to buy a foreign brand car as a joint venture can get it. If the price is really 500,000 Yuan, 95% of users cannot afford it.
The price is two hundred and forty thousand, is it at a loss?
Some people trade badly, and no one trades loss. The price of 240,000 Yuan for the Shi Lei car is naturally not at a loss, and the configuration of the standard edition of Shi Lei is an innovative technology in the eyes of others. However, in the Huge Industrial Monster, except for the relatively high cost of plasma batteries, the rest is all cabbage technology.
The standard version is only equipped with transparent and opaque gla.s.s with adjustable colors. The windshield is equipped with a night mode, as well as a.s.sisted driving and remote-controlled driving functions. As for ESC seats, sensor wipers, airbags and side air curtains, cars made in China under 100,000 Yuan are ready to match. Of course, Shi Lei cars will not be stingy and will do better.
It is not impossible to increase the standard version to 500,000 Yuan, but it will abandon the entire Chinese population and even the largest share of the mid-range car market in the world.
This choice is like having the gold of the world and the multiple-choice question of owning the steel of the world. Gold looks luxurious and expensive, but people who really ditch steel and choose gold will only make countless people laugh at their big teeth.
Dropping out of the mid-range auto market is like having several auto industry giants ranked higher than the Huge Industrial Monster on the manufacturing ranking list to win the gold medal without getting too tired.
Small profits but quick turnover brings more than just more profits. There is also Huge Industrial Monster"s voice in the automotive market and its fatal a.s.sault on the overseas industrial market.
The plan to build 5,000 energy service zones nationwide is Ye Qing"s undefeated golden body for the Shi Lei car. As long as the sales volume of the Shi Lei car reaches a certain scale, the energy service area can be like a gas station, making money every day.
The money is so important there is nowhere to spend it, which is also one of the driving forces that prompted Ye Qing to come up with this great plan. If the money is unspent, it will still be just a string of numbers without any value.
......
That night, most users who were considering buying a car in the country were a little sleepless by the news media.
People who were originally planning to buy a 200,000 Yuan car from foreign joint venture brands saw that the standard version of Shi Lei was only two hundred and forty thousand Yuan, and they were not calm about it at that time.
I"m counting on ~
New energy vehicles don"t have to be a lottery. The state also has special subsidies for the purchase of cars, and numerous tax reduction and exemption policies. Should we wait and see how the users of the Shi Lei car will react?
Users who planned to buy high-end cars between 400,000 Yuan and 700,000 Yuan are also not at ease.
What the Elite Edition of Shi Lei, Shi Lei looks super smashing.
Anyone who buys one quickly, let"s listen to the owner"s review.
Buying a car comes right after buying a house. Many potential buyers who are not too far from the city of Shanghai have decided to look at a prototype car first.
As a result, the first group of users who arrived in Shanghai city early the next morning, planning to see the prototype car, were shocked by the crowds and could not help but fear being rushed by the crowds.
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