I don"t know why I think this chapter is so sweet… maybe it was because I"m listening to love songs while translating this? Talking about love songs, I totally forgot it was Valentine day last week…I didn"t make any special release or anything…hmm, well, there"s still next year. #WhenYouAreASingleDog
Read this at Shunraikitranslation.home.blog, or you gonna end up with Huangchuan, hehehe~
Chapter 20: Why?
Lu Chengyu looks at the posts" content in his Weibo, in the post, people are calling him as a male G.o.d in a joking tone, asking Chengyu to accept their knees and so on. Chengyu slightly frowned and he quickly sends a post in his Weibo. Dude, accept my knee tooo
“More Than One Year: There are golds under a man"s knees and there are diamonds under a girl"s knees. Don"t casually give your knees to others, or you are making things difficult to your knees. Especially fellow men, if you give me your knees, what will you used when you want to propose to your girlfriend later? Everyone, study hard and get to work. Don"t play with your knees anymore.”
“Lululu: The male G.o.d educates people with such a solemn tone, it"s really extraordinary ah.”
“Nine days Nine Fishes: Male G.o.d! Male G.o.d! Please accept my knees too!”
“A piece of tofu: Top scholar male G.o.d, you are such a serious person. Do your colleagues in the company know that?”
“Love is blind:read this and you guys are reading fake chapter, my condolence”
Lu Chengyu smiled and stopped reading these messages. He switched to other pages in Weibo and scroll on funny posts. While doing that, he checked some comments on the discussion of Huading electronic products by netizens on the Internet, so that he can understand better the psychology of young customers.
After reading all kinds of comments, Lu Chengyu suddenly realized that 《Soaring Birds》did not cooperate with any advertis.e.m.e.nt sponsors and the filming was shot solely using his own private funds. If he can shoot Huading"s products and the newly developed high-level residential areas, it will be good propaganda for Huading. He might be able to ask Yan Mu to help him with the theatre chain later on.
Chengyu knows what kind of sensation the film will cause after it is released, so he won"t give up the chance to publicize Huading, but this matter can only be decided after discussing with Yan Mu.
On Thursday, after work, Lu Chengyu went to meet with Yan Mu, who wasn"t so busy during that time, to discuss his plan.
Yan Mu, after listening to Lu Chengyu"s words, meditated for a while and said, “What do you mean by using soft sell [1] to advertise Huading into the film?” It"s not like Huading hasn"t tried to advertise in other TV dramas or movies, but the effect was mediocre.
[1] soft sell: sales approach that features subtle language and a non-aggressive technique, designed to avoid angering potential customers and pushing them away.
“Yes,” Lu Chengyu understands what Yan Mu try to hint him, Chengyu said, “Although this is a small budget film, my intuition tells me that this film will be popular. If Huading"s products are in this film, this will be a good channel for publicity.”
Yan Mu knows that nowadays, informatization is a critical thing and propaganda is also an important part of the company"s products. In recent years, many companies spend more and more money on propaganda because everyone knows that good publicity can impact on sales revenue. But even though they invest a lot of money towards advertising, the effect is not necessarily good.
There are too many advertis.e.m.e.nts nowadays, and because of the pressure in life, people"s patience is getting worse and worse. So when they are watching TV, they get very impatient to sit through the advertis.e.m.e.nts and they would change the channels.
Therefore, placing advertis.e.m.e.nts in TV movies, or in the name of certain variety shows, is quite acceptable to people, and also at the same time able to increase their popularity.
Perhaps because of his trust in Lu Chengyu, Yan Mu felt that the film might really able to increase Huading"s fame, so he said: “Well, the cost of advertising for this movie…”
“No, this is a movie that my friends and me shooting for fun. It"s our own company, and why are we talking about the advertising fee?” Lu Chengyu waved his hand, “I"ll call Director Zhang later and discuss on how to add the advertis.e.m.e.nt.” Then he raised his head and saw Yan Mu, who had always been serious, showed a smile, and Chengyu somewhat unable to react to it. What did he say that made Yan Mu so happy like this?
“Boss?” Lu Chengyu looked at Yan Mu doubtfully and waited for Yan Mu to look up at him, “Is there any work I need to do? If it"s all right, I"ll go out first.”
“Okay,” Yan Mu nodded, and the smile on his face had disappeared.
Lu Chengyu doesn"t care either. Before turning around and reaching the door, Yan Mu stopped him. He looked back and saw that Yan Mu was holding two palm-sized boxes in his hand.
“I heard from Jingshen that you like tea. Take this.” Yan Mu looked at Lu Chengyu that still standing straight, Yan Mu adds, “This tea is from home given by my friends. I can"t drink so much. So, you can help me with this tea.”
Lu Chengyu takes it from Yan Mu"s hand and shake the box of tea, Chengyu smiling and said: “Thank you, boss.”
Chengyu glanced at the box of tea"s name, West Lake Longjing Tea[2], this is a good thing ah. Summer is the best time to drink this kind of tea.
[2]
I"m getting tired to do all these,can u just read at shunraiki?
Looking at Lu Chengyu coming out of the office with a smile, Yan Mu"s face unconsciously softened a bit. He turned over the doc.u.ments in his hand and realized that he was somewhat distracted. After taking a few deep breaths, Yan Mu slowly returned to normal.
As soon as Lu Chengyu returned to his office, he couldn"t wait to open the box of tea and smell the fragrant tea. He turned his head and looked at the tea bag which was worth only three yuan lying in his cup. Without hesitation, he fed the tea to the flowers on the balcony and replaced it with the tea given by Yan Mu.
Holding the newly brewed tea, Lu Chengyu sat in his office chair and slowly dialled Director Zhang"s telephone. Then he talked with Director Zhang about adding Huading"s advertis.e.m.e.nt in the movie.
As a director, in fact, he did not like to add too many advertis.e.m.e.nts to his works, but Zhang heard that Lu Chengyu talked about it with a tone of consultation with him. Chengyu also emphasizes that the quality of the film is the most important thing, if it is absolutely not good to add advertis.e.m.e.nt, then it is alright not to include it.
At first, Zhang Shuo was slightly embarra.s.sed. After listening to Lu Chengyu"s words, he felt that it was not a big deal to include an advertis.e.m.e.nt in the movie. With his cooperation with Qu Lingbei, he could easily do such a small thing. Such a good investor as Mr Lu, he can"t make it difficult for the other party, can he? (T/N: Qu Lingbei is the screenwriter for the movie)
Hearing Zhang Shuo"s affirmative reply, Lu Chengyu hung up the phone with a smile, move his chair and drank a cup of tea slowly. He hummed a few songs, turned on his computer and began to process some doc.u.ments from various departments. As an a.s.sistant, there are some less important doc.u.ments he needs to manage in order to help the president. If everything needs to be done by the boss himself, it will be exhausting and endless.
However, Yan Mu"s trust in him has exceeded his expectations. Has this man never suspected that he might be a commercial spy?
Aware that his mind flying quite far, the corner of Lu Chengyu"s mouth hooked up. If he was in Yan Mu"s position, before letting someone to be in an important position, he would check that person"s background first.
Thursday has already pa.s.sed and soon it will be Friday. Basically, on this day, employees who can take weekends off will feel better, but Lu Chengyu"s mood is not so good because he received phone calls from several relatives of Lu"s family. These were his uncles and aunts. Although they seldom contacted each other regularly, the day before Lu Dong was going to get married, these people finally remembered their nephew.
Apart from Lu Dong"s mother, his aunt called Chengyu to invite him to the wedding. The second uncle and the second aunt ask him on how much he prepared to give for the gift money. They also wanted to ask him about his current job and tell him how much their son or daughter earned each month.
Lu Chengyu sighed after receiving the phone calls from these relatives. In his previous life, since the death of his parents, he had little contact with these relatives. Perhaps his relatives also thought that after he graduates from college, his life had been a bit disgraceful. They seldom contacted him or even talked about their nephew in front of outsiders. He also did not want to go to his apathetic relatives" home to look for such vague kinship. So he seldom meets them and his affection became even weaker.
When his parents died unexpectedly, besides the apartment lives he now, he still had an old house and deposit money, plus the accident compensation, which was enough to make many people red-eyed. At that time, his friends at the university worried that his relatives would make a living out of that money. But it turns out that relatives on both sides of the parents are kind enough. No one has ever calculated against him, but they are not enthusiastic about him. They are just being polite to him on the surface.
When he sold his old house for a sum of money, n.o.body cares about it. If it hadn"t been for his restaurant which gone wrong and let Chengyu lost a lot of money, he would have been a small, well-off man. When Chengyu died in his previous life, he doesn"t know who gets his money in the bank and his apartment.
No matter how he was in his previous life, the Chengyu right now is not embarra.s.sed or awkward to answers the calls from his relatives, he just a bit uninterested.
“a.s.sistant Lu, here are the datasheets you want,” The a.s.sistant secretary knocked on the door and paused for a few seconds before she pushing the door and went in the room. She regretted her action of sending out a post on Weibo concerning Lu Chengyu before, which arouse people"s concern towards Chengyu. Thus, when she"s facing Lu Chengyu now, she felt ashamed of herself and have a guilty conscience.
“Troubling you,” Chengyu took the datasheets and smile at her. Looking at her shy and embarra.s.sed expression, Chengyu asked, “Is there anything else?”
“a.s.sistant Lu, I"m here to apologize to you.” Li Tong now regrets her actions of the past two days. Even though she admires Lu Chengyu"s ability to work, she should not send his real-life events to Weibo. Fortunately, this is just a joke, which does not cause any trouble to a.s.sistant Lu, but what if because of her post, a.s.sistant Lu"s life was affected, how will this matter end?
When she woke up yesterday morning, she felt a bit regretful but because she didn"t have the courage to apologize, she deleted both posts on Weibo.
But now that a.s.sistant Lu is being so polite and courteous to her, she feels even more shameless to look at him, “I sent two posts in Weibo the day before yesterday, and I didn"t expect it will cause many people to leave messages and comments on your Weibo. I won"t do this mindless thing again. I"m really sorry.”
Lu Chengyu was stunned for a moment before he laughed and said, “It"s all right. The hype on the Internet from two days ago has already ended .” He paused and said, “The best thing is you can understand what you did wrong. Knowing your own mistakes can help you to improve yourself. Don"t make such mistakes in the future.” After saying that, Chengyu was worried if the little a.s.sistant"s feeling sad, so he comforted her, “Never mind, go ahead, I"m not angry.” Although he does not like this kind of thing, he still appreciated the att.i.tude of the other party. (T/N: this kind of thing refers to when she post about him on Weibo)
Chengyu has met many types of different people in his previous life. There were some people who make mistakes and they even make bogus accusation towards the victim. Li Tong was able to admit her mistake and apologize just means that this young girl has no moral problems. Cao Jingshen has a good a.s.sistant.
Li Tong was somewhat muddleheaded when she went out of the a.s.sistant room. When she recalled the gentle words from a.s.sistant Lu, she can"t help rubbing her slightly red cheeks. She will never do this kind of stupid thing, and a.s.sistant Lu is really a real male G.o.d ah!
The way he smiled just now almost make she scream out ‘Handsome!"
Outside the president"s office, Yan Mu looked at Li Tong"s back when she was standing in front of the elevator and he turns his sight to look at the closed door of the a.s.sistant room. After hesitating for a moment, Yan Mu casually walked by the a.s.sistant"s office. Through the unsealed shutters, he saw Lu Chengyu holding a cup and looks carefully at a doc.u.ment on the table.
Yan Mu slowly slowed his footsteps. He frowns and starts to think, why is it he thinks that looking at a.s.sistant Lu"s earnest appearance…….makes ones feel comfortable?