50 guineas cash down,
or 98 weekly instalments of 1 guinea. [Special reductions to company promoters and men with large families.]
We can"t afford to do it for less, because when once you have bought one you will never want another.
ADVICE TO PURCHASERS
Don"t lose your head when the machine runs away with you down the hill; simply press the spring.
Don"t wait for your rich uncle to die; just send him one of our cycles.
Don"t lock your cycle up at night; merely press the spring.
Don"t be misled by other firms who say that their machines will also fall to pieces; they are only trying to sell their cycles; we want to sell YOU.
NOTE.--We can also fit this marvellous Little Spring to perambulators, bath-chairs, and bathing machines.
We append below some two out of our million testimonials. The other 999,998 are expected every post.
_July, 1906._
Dear Sirs,--I bought one of your cycles in May, 1895, and it is still as good as when I received it. I attribute this solely to the Little Handle-Bar Spring, which I pressed as soon as I received the machine.
P.S.--What do you charge for rebuilding a cycle?
_August, 1906._
Gentlemen,--Last month I started to ride to Barnet on one of your cycles. When ascending Muswell Hill, I lost control of the machine, but I simply pressed the spring, and now I feel that I cannot say enough about your bike. I shall never ride any other again.
P.S.--I should very much like to meet the inventor of the "Little Handle-Bar Spring."
Ill.u.s.tration: _Friend._ "Going about thirty, are we? But don"t you run some risk of being pulled up for exceeding the legal pace?"
_Owner._ "Not in a sober, respectable-looking car like this. Of course, if you go about in a blatant, bra.s.s-bound, scarlet-padded, snorting foreign affair, like _that_, you are bound to be dropped on, no matter how slow you go!"
Ill.u.s.tration: AN AMBUSCADE.--Captain de Smythe insidiously beguiles the fair Laura and her sister to a certain secluded spot where, as he happens to know, his hated rival, Mr. Tomkyns, is in the habit of secretly practising on the bicycle. He (Captain de S.) calculates that a mere glimpse of Mr. T., as he wobbles wildly by on that instrument, will be sufficient to dispel any illusions that the fair Laura may cherish in her bosom respecting that worthy man.
Ill.u.s.tration: _Our own Undergraduate_ (_fresh from his Euclid_). "Ha!
Two riders to one prop."
Ill.u.s.tration: INSULT ADDED TO INJURY.--_Wretched Boy._ "Hi, guv"nor!
D"yer want any help?"
THE PERFECT AUTOMOBILIST
[_With acknowledgments to the Editor of "The Car"_]
Who is the happy road-deer? Who is he That every motorist should want to be?
The Perfect Automobilist thinks only of others. He is an Auto-altruist.
He never wantonly kills anybody.
If he injures a fellow-creature (and this will always be the fellow-creature"s fault) he voluntarily buys him a princely annuity. In the case of a woman, if she is irreparably disfigured by the accident, he will, supposing he has no other wife at the time, offer her the consolation of marriage with himself.
He regards the life of bird and beast as no less sacred than that of human beings. Should he inadvertently break a fowl or pig he will convey it to the nearest veterinary surgeon and have the broken limb set or amputated as the injury may require. In the event of death or permanent damage, he will seek out the owner of the dumb animal, and refund him fourfold.
To be on the safe side with respect to the legal limit, the Perfect Automobilist confines himself to a speed of ten miles per hour. He will even dismount at the top of a steep descent, so as to lessen the impetus due to the force of gravity.
If he is compelled by the nature of his mission to exceed the legal limit (as when hurrying, for instance, to fetch a doctor in a matter of life or death, or to inform the Government of the landing of a hostile force) he is anxious not to shirk the penalty. He will, therefore, send on a swift messenger to warn the police to be on the lookout for him; and if he fails to run into any trap he will, on returning, report himself at all the police-stations on his route, or communicate by post with the constabularies of the various counties through which he may have pa.s.sed.
At the back of his motor he carries a watering-cart attachment for the laying of dust before it has time to be raised.
Lest the noise of his motor should be a cause of distraction he slows down when pa.s.sing military bands, barrel organs, churches (during the hours of worship), the Houses of Parliament (while sitting), motor-buses, the Stock Exchange, and open-air meetings of the unemployed.
If he meets a restive horse he will turn back and go down a side road and wait till it has pa.s.sed. If all the side roads are occupied by restive horses he will go back home; and if the way home is similarly barred he will turn into a field.
He encourages his motor to break down frequently; because this spectacle affords an innocent diversion to many whose existence would otherwise be colourless.
It is his greatest joy to give a timely lift to weary pedestrians, such as tramps, postmen, sweeps, and police-trap detectives; even though, the car being already full, he is himself compelled to get out and do the last fifty or sixty miles on foot.
He declines to wear goggles because they conceal the natural benevolence of the human eye divine, which he regards as the window of the soul; also (and for the same reason he never wears a fur overcoat) because they accentuate cla.s.s distinctions.
Finally--on this very ground--the Perfect Automobilist will sell all his motor-stud and give the proceeds to found an almshouse for retired socialists.
Ill.u.s.tration: _Obliging Horseman_ (_of riverside breeding_). "Ave a tow up, miss?"
Ill.u.s.tration: _Cyclist._ "Why can"t you look where you"re going?"
_Motorist._ "How the d.i.c.kens could I when I didn"t know!"
Ill.u.s.tration: _Middle-aged Novice._ "I"m just off for a tour in the country--"biking" all the way. It"ll be four weeks before I"m back in my flat again."