Public Opinion

Chapter 20

If the newspapers, then, are to be charged with the duty of translating the whole public life of mankind, so that every adult can arrive at an opinion on every moot topic, they fail, they are bound to fail, in any future one can conceive they will continue to fail. It is not possible to a.s.sume that a world, carried on by division of labor and distribution of authority, can be governed by universal opinions in the whole population. Unconsciously the theory sets up the single reader as theoretically omnicompetent, and puts upon the press the burden of accomplishing whatever representative government, industrial organization, and diplomacy have failed to accomplish. Acting upon everybody for thirty minutes in twenty-four hours, the press is asked to create a mystical force called Public Opinion that will take up the slack in public inst.i.tutions. The press has often mistakenly pretended that it could do just that. It has at great moral cost to itself, encouraged a democracy, still bound to its original premises, to expect newspapers to supply spontaneously for every organ of government, for every social problem, the machinery of information which these do not normally supply themselves. Inst.i.tutions, having failed to furnish themselves with instruments of knowledge, have become a bundle of "problems," which the population as a whole, reading the press as a whole, is supposed to solve.

The press, in other words, has come to be regarded as an organ of direct democracy, charged on a much wider scale, and from day to day, with the function often attributed to the initiative, referendum, and recall. The Court of Public Opinion, open day and night, is to lay down the law for everything all the time. It is not workable. And when you consider the nature of news, it is not even thinkable. For the news, as we have seen, is precise in proportion to the precision with which the event is recorded. Unless the event is capable of being named, measured, given shape, made specific, it either fails to take on the character of news, or it is subject to the accidents and prejudices of observation.

Therefore, on the whole, the quality of the news about modern society is an index of its social organization. The better the inst.i.tutions, the more all interests concerned are formally represented, the more issues are disentangled, the more objective criteria are introduced, the more perfectly an affair can be presented as news. At its best the press is a servant and guardian of inst.i.tutions; at its worst it is a means by which a few exploit social disorganization to their own ends.

In the degree to which inst.i.tutions fail to function, the unscrupulous journalist can fish in troubled waters, and the conscientious one must gamble with uncertainties.

The press is no subst.i.tute for inst.i.tutions. It is like the beam of a searchlight that moves restlessly about, bringing one episode and then another out of darkness into vision. Men cannot do the work of the world by this light alone. They cannot govern society by episodes, incidents, and eruptions. It is only when they work by a steady light of their own, that the press, when it is turned upon them, reveals a situation intelligible enough for a popular decision. The trouble lies deeper than the press, and so does the remedy. It lies in social organization based on a system of a.n.a.lysis and record, and in all the corollaries of that principle; in the abandonment of the theory of the omnicompetent citizen, in the decentralization of decision, in the coordination of decision by comparable record and a.n.a.lysis. If at the centers of management there is a running audit, which makes work intelligible to those who do it, and those who superintend it, issues when they arise are not the mere collisions of the blind. Then, too, the news is uncovered for the press by a system of intelligence that is also a check upon the press.

That is the radical way. For the troubles of the press, like the troubles of representative government, be it territorial or functional, like the troubles of industry, be it capitalist, cooperative, or communist, go back to a common source: to the failure of self-governing people to transcend their casual experience and their prejudice, by inventing, creating, and organizing a machinery of knowledge. It is because they are compelled to act without a reliable picture of the world, that governments, schools, newspapers and churches make such small headway against the more obvious failings of democracy, against violent prejudice, apathy, preference for the curious trivial as against the dull important, and the hunger for sideshows and three legged calves. This is the primary defect of popular government, a defect inherent in its traditions, and all its other defects can, I believe, be traced to this one.

PART VIII

ORGANIZED INTELLIGENCE

CHAPTER XXV. THE ENTERING WEDGE " XXVI. INTELLIGENCE WORK " XXVII. THE APPEAL TO THE PUBLIC " XXVIII. THE APPEAL TO REASON

CHAPTER XXV

THE ENTERING WEDGE

1

If the remedy were interesting, American pioneers like Charles McCarthy, Robert Valentine, and Frederick W. Taylor would not have had to fight so hard for a hearing. But it is clear why they had to fight, and why bureaus of governmental research, industrial audits, budgeting and the like are the ugly ducklings of reform. They reverse the process by which interesting public opinions are built up. Instead of presenting a casual fact, a large screen of stereotypes, and a dramatic identification, they break down the drama, break through the stereotypes, and offer men a picture of facts, which is unfamiliar and to them impersonal. When this is not painful, it is dull, and those to whom it is painful, the trading politician and the partisan who has much to conceal, often exploit the dullness that the public feels, in order to remove the pain that they feel.

2

Yet every complicated community has sought the a.s.sistance of special men, of augurs, priests, elders. Our own democracy, based though it was on a theory of universal competence, sought lawyers to manage its government, and to help manage its industry. It was recognized that the specially trained man was in some dim way oriented to a wider system of truth than that which arises spontaneously in the amateur"s mind. But experience has shown that the traditional lawyer"s equipment was not enough a.s.sistance. The Great Society had grown furiously and to colossal dimensions by the application of technical knowledge. It was made by engineers who had learned to use exact measurements and quant.i.tative a.n.a.lysis. It could not be governed, men began to discover, by men who thought deductively about rights and wrongs. It could be brought under human control only by the technic which had created it. Gradually, then, the more enlightened directing minds have called in experts who were trained, or had trained themselves, to make parts of this Great Society intelligible to those who manage it. These men are known by all kinds of names, as statisticians, accountants, auditors, industrial counsellors, engineers of many species, scientific managers, personnel administrators, research men, "scientists," and sometimes just as plain private secretaries. They have brought with them each a jargon of his own, as well as filing cabinets, card catalogues, graphs, loose-leaf contraptions, and above all the perfectly sound ideal of an executive who sits before a flat-top desk, one sheet of typewritten paper before him, and decides on matters of policy presented in a form ready for his rejection or approval.

This whole development has been the work, not so much of a spontaneous creative evolution, as of blind natural selection. The statesman, the executive, the party leader, the head of a voluntary a.s.sociation, found that if he had to discuss two dozen different subjects in the course of the day, somebody would have to coach him. He began to clamor for memoranda. He found he could not read his mail. He demanded somebody who would blue-pencil the interesting sentences in the important letters. He found he could not digest the great stacks of type-written reports that grew mellow on his desk. He demanded summaries. He found he could not read an unending series of figures.

He embraced the man who made colored pictures of them. He found that he really did not know one machine from another. He hired engineers to pick them, and tell him how much they cost and what they could do. He peeled off one burden after another, as a man will take off first his hat, then his coat, then his collar, when he is struggling to move an unwieldy load.

3

Yet curiously enough, though he knew that he needed help, he was slow to call in the social scientist. The chemist, the physicist, the geologist, had a much earlier and more friendly reception.

Laboratories were set up for them, inducements offered, for there was quick appreciation of the victories over nature. But the scientist who has human nature as his problem is in a different case. There are many reasons for this: the chief one, that he has so few victories to exhibit. He has so few, because unless he deals with the historic past, he cannot prove his theories before offering them to the public.

The physical scientist can make an hypothesis, test it, revise the hypothesis hundreds of times, and, if after all that, he is wrong, no one else has to pay the price. But the social scientist cannot begin to offer the a.s.surance of a laboratory test, and if his advice is followed, and he is wrong, the consequences may be incalculable. He is in the nature of things far more responsible, and far less certain.

But more than that. In the laboratory sciences the student has conquered the dilemma of thought and action. He brings a sample of the action to a quiet place, where it can be repeated at will, and examined at leisure. But the social scientist is constantly being impaled on a dilemma. If he stays in his library, where he has the leisure to think, he has to rely upon the exceedingly casual and meager printed record that comes to him through official reports, newspapers, and interviews. If he goes out into "the world" where things are happening, he has to serve a long, often wasteful, apprenticeship, before he is admitted to the sanctum where they are being decided. What he cannot do is to dip into action and out again whenever it suits him. There are no privileged listeners. The man of affairs, observing that the social scientist knows only from the outside what he knows, in part at least, from the inside, recognizing that the social scientist"s hypothesis is not in the nature of things susceptible of laboratory proof, and that verification is possible only in the "real" world, has developed a rather low opinion of social scientists who do not share his views of public policy.

In his heart of hearts the social scientist shares this estimate of himself. He has little inner certainty about his own work. He only half believes in it, and being sure of nothing, he can find no compelling reason for insisting on his own freedom of thought. What can he actually claim for it, in the light of his own conscience?

[Footnote: Cf. Charles E. Merriam, _The Present State of the Study of Politics_, _American Political Science Review_, Vol. XV.

No. 2, May, 1921.] His data are uncertain, his means of verification lacking. The very best qualities in him are a source of frustration.

For if he is really critical and saturated in the scientific spirit, he cannot be doctrinaire, and go to Armageddon against the trustees and the students and the Civic Federation and the conservative press for a theory of which he is not sure. If you are going to Armageddon, you have to battle for the Lord, but the political scientist is always a little doubtful whether the Lord called him.

Consequently if so much of social science is apologetic rather than constructive, the explanation lies in the opportunities of social science, not in "capitalism." The physical scientists achieved their freedom from clericalism by working out a method that produced conclusions of a sort that could not be suppressed or ignored. They convinced themselves and acquired dignity, and knew what they were fighting for. The social scientist will acquire his dignity and his strength when he has worked out his method. He will do that by turning into opportunity the need among directing men of the Great Society for instruments of a.n.a.lysis by which an invisible and made intelligible.

But as things go now, the social scientist a.s.sembles his data out of a ma.s.s of unrelated material. Social processes are recorded spasmodically, quite often as accidents of administration. A report to Congress, a debate, an investigation, legal briefs, a census, a tariff, a tax schedule; the material, like the skull of the Piltdown man, has to be put together by ingenious inference before the student obtains any sort of picture of the event he is studying. Though it deals with the conscious life of his fellow citizens, it is all too often distressingly opaque, because the man who is trying to generalize has practically no supervision of the way his data are collected. Imagine medical research conducted by students who could rarely go into a hospital, were deprived of animal experiment, and compelled to draw conclusions from the stories of people who had been ill, the reports of nurses, each of whom had her own system of diagnosis, and the statistics compiled by the Bureau of Internal Revenue on the excess profits of druggists. The social scientist has usually to make what he can out of categories that were uncritically in the mind of an official who administered some part of a law, or who was out to justify, to persuade, to claim, or to prove. The student knows this, and, as a protection against it, has developed that branch of scholarship which is an elaborated suspicion about where to discount his information.

That is a virtue, but it becomes a very thin virtue when it is merely a corrective for the unwholesome position of social science. For the scholar is condemned to guess as shrewdly as he can why in a situation not clearly understood something or other may have happened. But the expert who is employed as the mediator among representatives, and as the mirror and measure of administration, has a very different control of the facts. Instead of being the man who generalizes from the facts dropped to him by the men of action, he becomes the man who prepares the facts for the men of action. This is a profound change in his strategic position. He no longer stands outside, chewing the cud provided by busy men of affairs, but he takes his place in front of decision instead of behind it. To-day the sequence is that the man of affairs finds his facts, and decides on the basis of them; then, some time later, the social scientist deduces excellent reasons why he did or did not decide wisely. This ex post facto relationship is academic in the bad sense of that fine word. The real sequence should be one where the disinterested expert first finds and formulates the facts for the man of action, and later makes what wisdom he can out of comparison between the decision, which he understands, and the facts, which he organized.

4

For the physical sciences this change in strategic position began slowly, and then accelerated rapidly. There was a time when the inventor and the engineer were romantic half-starved outsiders, treated as cranks. The business man and the artisan knew all the mysteries of their craft. Then the mysteries grew more mysterious, and at last industry began to depend upon physical laws and chemical combinations that no eye could see, and only a trained mind could conceive. The scientist moved from his n.o.ble garret in the Latin Quarter into office buildings and laboratories. For he alone could construct a working image of the reality on which industry rested.

From the new relationship he took as much as he gave, perhaps more: pure science developed faster than applied, though it drew its economic support, a great deal of its inspiration, and even more of its relevancy, from constant contact with practical decision. But physical science still labored under the enormous limitation that the men who made decisions had only their commonsense to guide them. They administered without scientific aid a world complicated by scientists.

Again they had to deal with facts they could not apprehend, and as once they had to call in engineers, they now have to call in statisticians, accountants, experts of all sorts.

These practical students are the true pioneers of a new social science. They are "in mesh with the driving wheels" [Footnote: Cf. The Address of the President of the American Philosophical a.s.sociation, Mr. Ralph Barton Perry, Dec. 28, 1920. Published in the Proceedings of the Twentieth Annual Meeting.] and from this practical engagement of science and action, both will benefit radically: action by the clarification of its beliefs; beliefs by a continuing test in action.

We are in the earliest beginnings. But if it is conceded that all large forms of human a.s.sociation must, because of sheer practical difficulty, contain men who will come to see the need for an expert reporting of their particular environment, then the imagination has a premise on which to work. In the exchange of technic and result among expert staffs, one can see, I think, the beginning of experimental method in social science. When each school district and budget, and health department, and factory, and tariff schedule, is the material of knowledge for every other, the number of comparable experiences begins to approach the dimensions of genuine experiment. In forty-eight states, and 2400 cities, and 277,000 school houses, 270,000 manufacturing establishments, 27,000 mines and quarries, there is a wealth of experience, if only it were recorded and available. And there is, too, opportunity for trial and error at such slight risk that any reasonable hypothesis might be given a fair test without shaking the foundations of society.

The wedge has been driven, not only by some directors of industry and some statesmen who had to have help, but by the bureaus of munic.i.p.al research, [Footnote: The number of these organizations in the United States is very great. Some are alive, some half dead. They are in rapid flux. Lists of them supplied to me by Dr. L. D. Upson of the Detroit Bureau of Governmental Research, Miss Rebecca B. Rankin of the Munic.i.p.al Reference Library of New York City, Mr. Edward A.

Fitzpatrick, Secretary of the State Board of Education (Wisconsin), Mr. Savel Zimand of the Bureau of Industrial Research (New York City), run into the hundreds.] the legislative reference libraries, the specialized lobbies of corporations and trade unions and public causes, and by voluntary organizations like the League of Women Voters, the Consumers" League, the Manufacturers" a.s.sociations: by hundreds of trade a.s.sociations, and citizens" unions; by publications like the _Searchlight on Congress_ and the _Survey_; and by foundations like the General Education Board. Not all by any means are disinterested. That is not the point. All of them do begin to demonstrate the need for interposing some form of expertness between the private citizen and the vast environment in which he is entangled.

CHAPTER XXVI

INTELLIGENCE WORK

1

THE practice of democracy has been ahead of its theory. For the theory holds that the adult electors taken together make decisions out of a will that is in them. But just as there grew up governing hierarchies which were invisible in theory, so there has been a large amount of constructive adaptation, also unaccounted for in the image of democracy. Ways have been found to represent many interests and functions that are normally out of sight.

We are most conscious of this in our theory of the courts, when we explain their legislative powers and their vetoes on the theory that there are interests to be guarded which might be forgotten by the elected officials. But the Census Bureau, when it counts, cla.s.sifies, and correlates people, things, and changes, is also speaking for unseen factors in the environment. The Geological Survey makes mineral resources evident, the Department of Agriculture represents in the councils of the nation factors of which each farmer sees only an infinitesimal part. School authorities, the Tariff Commission, the consular service, the Bureau of Internal Revenue give representation to persons, ideas, and objects which would never automatically find themselves represented in this perspective by an election. The Children"s Bureau is the spokesman of a whole complex of interests and functions not ordinarily visible to the voter, and, therefore, incapable of becoming spontaneously a part of his public opinions.

Thus the printing of comparative statistics of infant mortality is often followed by a reduction of the death rate of babies. Munic.i.p.al officials and voters did not have, before publication, a place in their picture of the environment for those babies. The statistics made them visible, as visible as if the babies had elected an alderman to air their grievances.

In the State Department the government maintains a Division of Far Eastern Affairs. What is it for? The j.a.panese and the Chinese Governments both maintain amba.s.sadors in Washington. Are they not qualified to speak for the Far East? They are its representatives. Yet n.o.body would argue that the American Government could learn all that it needed to know about the Far East by consulting these amba.s.sadors.

Supposing them to be as candid as they know how to be, they are still limited channels of information. Therefore, to supplement them we maintain emba.s.sies in Tokio and Peking, and consular agents at many points. Also, I a.s.sume, some secret agents. These people are supposed to send reports which pa.s.s through the Division of Far Eastern Affairs to the Secretary of State. Now what does the Secretary expect of the Division? I know one who expected it to spend its appropriation. But there are Secretaries to whom special revelation is denied, and they turn to their divisions for help. The last thing they expect to find is a neat argument justifying the American position.

What they demand is that the experts shall bring the Far East to the Secretary"s desk, with all the elements in such relation that it is as if he were in contact with the Far East itself. The expert must translate, simplify, generalize, but the inference from the result must apply in the East, not merely on the premises of the report. If the Secretary is worth his salt, the very last thing he will tolerate in his experts is the suspicion that they have a "policy." He does not want to know from them whether they like j.a.panese policy in China. He wants to know what different cla.s.ses of Chinese and j.a.panese, English, Frenchmen, Germans, and Russians, think about it, and what they are likely to do because of what they think. He wants all that represented to him as the basis of his decision. The more faithfully the Division represents what is not otherwise represented, either by the j.a.panese or American amba.s.sadors, or the Senators and Congressmen from the Pacific coast, the better Secretary of State he will be. He may decide to take his policy from the Pacific Coast, but he will take his view of j.a.pan from j.a.pan.

2

It is no accident that the best diplomatic service in the world is the one in which the divorce between the a.s.sembling of knowledge and the control of policy is most perfect. During the war in many British Emba.s.sies and in the British Foreign Office there were nearly always men, permanent officials or else special appointees, who quite successfully discounted the prevailing war mind. They discarded the rigmarole of being pro and con, of having favorite nationalities, and pet aversions, and undelivered perorations in their bosoms. They left that to the political chiefs. But in an American Emba.s.sy I once heard an amba.s.sador say that he never reported anything to Washington which would not cheer up the folks at home. He charmed all those who met him, helped many a stranded war worker, and was superb when he unveiled a monument.

He did not understand that the power of the expert depends upon separating himself from those who make the decisions, upon not caring, in his expert self, what decision is made. The man who, like the amba.s.sador, takes a line, and meddles with the decision, is soon discounted. There he is, just one more on that side of the question.

For when he begins to care too much, he begins to see what he wishes to see, and by that fact ceases to see what he is there to see. He is there to represent the unseen. He represents people who are not voters, functions of voters that are not evident, events that are out of sight, mute people, unborn people, relations between things and people. He has a const.i.tuency of intangibles. And intangibles cannot be used to form a political majority, because voting is in the last a.n.a.lysis a test of strength, a sublimated battle, and the expert represents no strength available in the immediate. But he can exercise force by disturbing the line up of the forces. By making the invisible visible, he confronts the people who exercise material force with a new environment, sets ideas and feelings at work in them, throws them out of position, and so, in the profoundest way, affects the decision.

Men cannot long act in a way that they know is a contradiction of the environment as they conceive it. If they are bent on acting in a certain way they have to reconceive the environment, they have to censor out, to rationalize. But if in their presence, there is an insistent fact which is so obtrusive that they cannot explain it away, one of three courses is open. They can perversely ignore it, though they will cripple themselves in the process, will overact their part and come to grief. They can take it into account but refuse to act.

They pay in internal discomfort and frustration. Or, and I believe this to be the most frequent case, they adjust their whole behavior to the enlarged environment.

The idea that the expert is an ineffectual person because he lets others make the decisions is quite contrary to experience. The more subtle the elements that enter into the decision, the more irresponsible power the expert wields. He is certain, moreover, to exercise more power in the future than ever he did before, because increasingly the relevant facts will elude the voter and the administrator. All governing agencies will tend to organize bodies of research and information, which will throw out tentacles and expand, as have the intelligence departments of all the armies in the world.

But the experts will remain human beings. They will enjoy power, and their temptation will be to appoint themselves censors, and so absorb the real function of decision. Unless their function is correctly defined they will tend to pa.s.s on the facts they think appropriate, and to pa.s.s down the decisions they approve. They will tend, in short, to become a bureaucracy.

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