Chapter 1282: Lanxin Health Supplements Company Gets Listed
Then months flew by in the blink of an eye.
Autumn seemed to have taken away all of the warmth in Capital city. It rarely rained during winter in Capital city and the weather was cold, dry and harsh, making plenty of people feel uncomfortable.
During this period, Wen Xinya spent most of her time and energy on Lanxin Company.
They were already at the end of the segment of the compet.i.tion for the sponsors.h.i.+p of the martyr appreciation day hosted by Zhishan Club. The final outcome would only be released at the end of the month.
It was the day that Lanxin Company’s health supplements would be launched and listed!
The health supplements brand would be the main business for Lanxin Company and hence, she took it very seriously. She placed emphasis on the formula, building of the brand, factory facilities, employee training, and production, all of which she made sure fit the international standards. She wanted to build a healthy and safe brand.
Reason being, she knew that a good conscience was important for a brand to progress and become stable, especially since it was a health supplements brand. They could not afford to make any mistakes at all.
She could now pat her chest and promise that Lanxin health supplements was a brand of conscience.
Wen Xinya arrived at Lanxin Company’s office tower bright early in the morning. Yan Shaoqing was also busy with the production line and distribution of goods. That was the most crucial segment of the day.
Zheng Yifan was in charge of the listing and launching of the health supplements brand. “Previously, we released the news of Lanxin taking part in the martyr appreciation event held by Zhishan Club on our official website. The piece of news caused the media to report about it, thus sparking the curiosity of the citizens.”
Lanxin Cosmetics was rather famous in Capital city too. After three years of management, Wen Xinya managed to help Lanxin build a good reputation through word-of-mouth. Besides, the herbal soups that were sold at the cosmetics store were also very popular amongst the ladies of the upper-cla.s.s society. Hence, everyone was excited about the launch of the health supplements brand.
Everyone knew that Du Ruo, the granddaughter of the Traditional Chinese Medicine prodigy Du s.h.i.+nan, was one of the owners of Lanxin Company. It was also no secret that Du Ruo was talented in Traditional Chinese Medicine. After three years, Du Ruo had also gained fame and reputation together with Lanxin Cosmetics as it expanded over the years. Everyone paid attention to the recipes that she came up with.
Of course, everyone paid most attention to the reason for Zhishan Club’s approval of Lanxin Cosmetics, especially since they were new and not that prestigious yet.
“We’ve also published the series of tests that Lanxin had to go through in order to meet Zhishan Club’s standards. It caused an uproar on the internet as well. Everyone knows that Zhishan Club is the most prestigious charity organization in China and plenty of people are paying attention to it too. It has a strong societal status and by publis.h.i.+ng the process of the tests, we can prove that we indeed have what it takes to join the compet.i.tion. At the same time, we can also use Zhishan Club to bring us some clout and attention.”
Regardless of whether or not Lanxin Company could clinch the sponsors.h.i.+p in the end, they would be able to garner lots of attention because they were a.s.sociated with Zhishan Club. The outcome of the compet.i.tion was less important than the process. The fact that they had what it took to be part of the compet.i.tion already proved that they were capable.
Wen Xinya smirked at Zheng Yifan and said, “You do have some great ideas. We’ve yet to clinch the sponsors.h.i.+p but you already know how to use Zhishan Club to make an issue out of our brand. I reckon we’ll be able to drive up some sales after the launch today.”
Zheng Yifan was indeed cut out for business management.
Although he was not in full approval of her insistence on clinching the sponsors.h.i.+p, he managed to use another method to make use of Zhishan Club’s reputation to bring fame to Lanxin so as to maximize profits.
Hence, even if they did not manage to clinch the sponsors.h.i.+p, they would have attained their goals of gaining fame and attention using Zhishan Club.
Zheng Yifan remained composed despite having been praised by Wen Xinya. “I just think that there are perfect solutions to everything, and it’s always possible to create a win-win situation. Since you want to clinch the sponsors.h.i.+p while I want the health supplements to be launched as soon as possible, there are conflicting interests between us. In that case, we can try trusting each other and come up with a win-win solution.”
He had indeed found it.
Recently, he had been paying close attention to the media, netizens’ and public’s reaction to the launch of Lanxin’s health supplements. He also allowed Gao Enyang to put his flair for IT to good use. He achieved his final goal of gaining fame because of the Zhishan Club.
After tabulating the latest data on the internet, they deduced that 70% of the hottest search topics were about Lanxin’s health supplements!
Wen Xinya nodded in approval. “You’ve done a great job.”
Zheng Yifan finally smiled and said, “I’ve already clinched the contracts of collaboration with fifteen large and medium shopping malls, including the one belonging to the Gu Family. The products will be on the shelves before ten this morning. The other details will be completed by five.”
Wen Xinya gasped and said, “I thought it would take at least three days for the products to be launched.”
It only required one day.
He’s so much more efficient than the employees of major corporations!
To her surprise, Zheng Yifan did a better job than she had expected. Due to the fact that she had been busy with the sponsors.h.i.+p project lately, she did not have any time to help Zheng Yifan with the launch at all. Yet, he managed to come thus far. Indeed, he was a talent.
Zheng Yifan raised his brows and said with a tinge of smugness, “I’ve been in charge of the marketing and sales department of the company. I’ve also found out the details of the department. Hence, I could come up with the perfect arrangement.”
Wen Xinya looked at Zheng Yifan in awe and said, “Marvelous. You’re really impressive.”
It was no wonder that he could excel in human resources management and gained fame for it in his previous lifetime.
Handing a doc.u.ment to Wen Xinya, Zheng Yifan said, “This is the rundown of today’s launch. I’ve also consolidated the possible problems that could occur, as well as the strategies we can adopt to deal with them.