Chapter 1583: Hitting T-K Group Hard!
Lanxin Company and NBJ decreased their prices simultaneously and nearly to the same low levels. This made the media and the business world suspect these two companies were in cahoots. Everyone could see that this battle with the international corporation had really heated up.
T-K Group’s first step was to invade the health supplements market of Country Z.
After which Lanxin Company and NBJ’s counterattack was to play up the underdog card!
Lanxin Company and NBJ put on an ailing front and with the help of the media, the public now knew all about the troubled state of the companies. This move stirred the hearts of the people.
The second step. Denouncements, incriminations, and defamations! They would attack T-K Group’s company reputation and brand image in Country Z.
All those in the health supplements industry would more or less have some dirty secrets and naysayers. T-K Group had been incorporated for so many years and so had many more skeletons in their closet than Lanxin Company and NBJ. For example, there had been some consumers who had bad reactions to their products. Most people, on hearing such incidents, would naturally think the product was not good.
Wen Xinya hired Celestial Detective Agency to dig up all information regarding T-K Group’s products, including those cases of dissatisfied consumers. She would then disseminate those incidents via the media and online netizens to blow up the issue.
Following up close to that, she started targeting T-K Group’s product quality. She made use of the netizens to post T-K Group’s quality report from many years ago on the internet. There would definitely be differences between the latest quality report and one from ages ago, but the public didn’t know any better as the online post didn’t specify the year in which the report was from. This method was pus.h.i.+ng the legal boundaries, but even if someone discovered the truth, it was just one of those little tricks which businesses played on each other. No judge could find them guilty.
In addition, the internet was extremely complex and T-K Group might not be able to trace the origins of the post even if they tried their best.
Thereafter, she bribed all the naysayers of T-K Group and began a smearing campaign against the Group. Even if T-K Group found out that those people were intentionally sullying their name, there was nothing they could do apart from soothing their ruffled feathers. This was because those naysayers were people who had previously bought their products. What could a company do when a consumer felt their product was lacking and gave a negative review? T-K Group was doomed.
Her actions were swift and vicious. By the time T-K Group reacted, all they could do was to issue insipid and tedious explanations and clarifications!
However, even if the public eventually believed T-K Group, first impressions went the deepest and consumers were already subconsciously starting to discriminate against T-K Group’s products.
“Hahahaha, Miss Wen is truly ingenious. This misdirection trick has T-K Group falling flat on their faces. It is truly heartening to witness.”
Today, T-K Group was holding a press conference to clear their name regarding the online posts about them. They claimed that it was all sheer fiction fabricated by their despicable compet.i.tors. This move of theirs failed to influence any of the consumers.
That was because the online denouncements, incriminations and defamations were not completely baseless accusations, but derived from actual facts. There was no way T-K Group could completely deny everything.
As a result, their press conference ended up reinforcing the consumers’ impression that T-K Group was a tyrannical bully.
Luo Desen was so excited that he immediately called Wen Xinya on the phone.
“It is only because of NBJ’s cooperation that my plan managed to progress so smoothly.” Wen Xinya was just a.n.a.lyzing the contents of T-K Group’s press release. She was trying to see if there was anything within that she could use to attack T-K Group.
Luo Desen was extremely agitated. “Why don’t we strike while the iron is hot and completely ruin T-K Group’s reputation and brand name?”
With the brand name destroyed, T-K Group’s ambitions to swallow Country Z’s health supplements market would follow suit.
Wen Xinya replied in a low voice, “No. Our peripheral attack will end as it is. We are now presenting ourselves as the underdogs. If we attack T-K Group too aggressively, consumers would be turned off by us. Next up, we will be launching a counterattack from the flanks. Meanwhile, NBJ will continue engaging them from the front.”
For the all-out war against T-K Group, Wen Xinya had designed a three-p.r.o.nged strategy: a periphery attack, a counterattack from the flanks, and the full-frontal attack.
After hanging up on Luo Desen, Yan Shaoqing entered after knocking on the door.
Wen Xinya’s keen expression held traces of a smile. “How did the meeting go?”
Yan Shaoqing oversaw today’s meeting and Wen Xinya did not attend.
Yan Shaoqing and Wen Xinya both sat down on the sofa in the office. Wen Xinya started to brew some tea.
Yan Shaoqing smiled. “The second step of Lanxin Company’s attack plan against T-K Group was a complete success. Everyone is very excited and is singing praises of your great leaders.h.i.+p and brilliant strategies!”
Besmearing T-K Group’s reputation and name was a heavy blow to them.
Zheng Yifan, in particular, was both shocked and awed by Wen Xinya.
How many people had helplessly yielded when faced with a hostile takeover by an international corporation? But Wen Xinya chose to fight back.
Although most people knew that resisting was the right strategy, the aggressive image of overseas investors was deeply imprinted in everyone’s minds. This raised doubts about Lanxin Company, about Wen Xinya and about Country Z’s health supplements market.
Could we really win?
However, Wen Xinya’s actions clearly proved that there was nothing fearful about international corporations! International corporations were not invincible.
Wen Xinya said calmly amidst the gentle fragrance of the tea, “We were able to inflict a heavy blow against T-K Group thanks to a united front put up by everyone. Although we have achieved success, it is only a temporary one. Next up, we will have to face even more challenging circ.u.mstances. Everyone must stay alert.”
T-K Group was still a world-renowned major corporation. They would not be so easily defeated just because of some little tricks played by Lanxin Company. Instead, T-K Group would increase their vigilance against Lanxin Company.
Yan Shaoqing nodded. He sipped his tea as he asked, “What should we do next?”
It was a treat to drink tea brewed by Wen Xinya. Even those who didn’t know how to appreciate tea would be able to taste its fragrance.
“Continue lowering our prices in response to T-K Group’s recent press conference.” They wanted consumers to see that even as T-K Group was holding a press conference to blame them for being unscrupulous, the two companies were under so much suppression that they were bleeding money left and right and couldn’t even lift their heads up. They wanted consumers to think that T-K Group was just trying to cover up their own misdeeds by s.h.i.+fting the blame onto other innocent parties.
T-K Group’s words to the media could be as flowery as they wished.
But how could mere words compare to Lanxin Company and NBJ’s action of lowering their prices, which would benefit consumers and drum up compa.s.sion?
To be in Country Z, you must abide by Country Z’s rules. Only then would people acknowledge you.
“Alright, I will make the arrangements.” Yan Shaoqing looked at the young lady in all seriousness. He suddenly pitied all those who would go against her.
This young lady had a very soft heart but possessed extensively devastating methods.