Chapter 1587: Let Him Jump First!
In response to T-K Group’s press conference, Wen Xinya implemented the price reduction measures which once again gave T-K Group a heavy blow. Lanxin Company and NBJ also further gained the hearts of consumers.
At this point, Wen Xinya’s peripheral warfare ended perfectly!
However, T-K Group was a world-renowned large enterprise. After many years, they were experienced and strong. It was naturally impossible for it to be defeated by Wen Xinya’s external warfare.
On the contrary, the stronger the enemy, the more intense the T-K Group’s response.
Therefore, T-K Group changed its advertising policy and strategy and launched the first phase of T-K Group’s publicity. The content of the promotion included T-K Group’s corporate image and product introduction.
T-K Group’s advertis.e.m.e.nts were very well done, quite shocking and good at storytelling. All who saw their advertis.e.m.e.nts could not help but look at them again.
This was something a domestic enterprise and a domestic advertising company could not do.
Wen Xinya had to admit that the response plan of the T-K Group was quite clever.
She was almost certain that waiting for T-K Group’s second and third publicity would definitely kill her peripheral warfare and further disrupt the consumer mentality of her customers.
Wen Xinya realized how powerful the enemy was!
“Miss Wen, as far as I know, the second part of T-K Group’s promotional video will be fully launched in a week. T-K Group is very determined this time to give us a lesson, how should we respond?”
Luo Desen was quite worried about this.
Creative planning, advertising production, no matter how much Country Z compared with foreign countries, these were the shortcomings of Country Z. Allowing foreign companies to purchase companies in Country Z as their advertising campaigns had always been unfavorable.
After T-K Group’s publicity advertis.e.m.e.nts were fully launched, they would not be able to manage the external wars, and they would be pulled back by T-K Group.
Wen Xinya said, “I guessed a long time ago that TK Group will use advertising campaigns to fight against us and impact the health supplements market in Country Z. Instead of preventing them from doing this, let them jump first. I will let them fall into h.e.l.l instantly when they feel the proudest.”
T-K Group was rich, thus they dared not face them head-on.
However, the people of Z Country had their brains and knew the frontal a.s.sault was not enough. They turned to flanking, peripheral, guerrilla warfare, and beating them by surprise.
During the beginning of the civil war, the great leaders set a gradual peripheral strategy to surround the city from the countryside.
When their army suffered a lethal blow from the National Army, the leader set a long march, a great decision to rush out of the enemy’s siege circle from the flank and smoothly implement the strategic deployment of surrounding them.
Luo Desen listened to the coldness in the girl’s voice. “What are you going to do?”
In the market battle with T-K Group, Lanxin Company had already dominated everything. NBJ seemed to face the T-K Group directly, but the real match was NBJ.
This young girl, smart and magnificent, had plenty of tactics, and her strategizing was amazing.
Wen Xinya smiled. “Old Mr. Luo, just watch, I will personally cut off all of T-K Group’s propaganda advertis.e.m.e.nts and let them lose their money.”
Advertising had always been the most costly. TK Group wanted to break out of the siege of its external warfare, which meant that they had to spend more finance, material, and energy on advertising, rebuilding the reputation of their business and building a brand image.
Luo Desen frowned slightly. “NBJ confronted TK Group at all costs and now is a bit unsustainable. The success of the outer battles has soothed those dealers and logistics companies. They are quite cooperative with our actions. But now that TK Group’s advertising strategy came out, some of their hearts have wavered. I can’t hold back the situation for long, you have to hurry.”
The most stable relations.h.i.+p in this world was always an alliance with interests.
NBJ once smiled proudly as the face of the country’s healthcare products market, these people were not the same anymore.
Wen Xinya said, “Relax, I will not put you under too much pressure.”
Wen Xinya knew that Luo Desen had his concerns. Now that NBJ was being hit by T-K Group, he was worried that she was deliberately slowing down her response to T-K Group, thereby consuming the strength of NBJ and leaving NBJ no longer market compet.i.tive.
This way, when T-K Group was defeated in the future, Lanxin Company would deserve to be the No. 1 health supplements brand in Country Z.
Not only would there be no threat from the previous five companies, even NBJ would have no market compet.i.tiveness.
Luo Desen’s heart dropped a bit. “I’ll be waiting for your good news.”
Hanging up Luo Desen’s call, Wen Xinya arranged to meet Ling Qingxuan.
“Xunzi, lend me a few directors and celebrities. They don’t need to be too famous, but they must be talented, have a high value and good acting skills. I will invest in a few advertis.e.m.e.nts, and the advertising costs will be paid according to your company’s standards.”
Wen Xinya’s straightforwardness explained her intentions.
Ling Qingxuan said, “What are we? As long as you say the word, I will send them to you immediately, but the cost is sponsored by our friends.h.i.+p.” He flipped the bangs in front of his forehead. “I’m not short that money!”
T-K Group launched a comprehensive attack on the country’s health supplements market. As the BOSS behind Lanxin Company, Wen Xinya, together with NBJ, confronted T-K Group and suffered tremendous pressure.
As a successful businessman, Ling Qingxuan knew better than anyone that financial warfare was one of the key factors in determining the outcome of a foreign acquisition. Consumption of financial resources was also the most common method for foreign acquisitions.
Lanxin Company’s financial resources must be under extreme stress.
Wen Xinya shook her head and said, “That won’t work, friends have to settle the bills. Our friends.h.i.+p has been around for so many years, I can’t make you lose. The money must be paid accordingly. How about 20% off!”
No matter what she did, these friends had been fully supporting her, and naturally, she could not make them lose money.
Ling Qingxuan also knew her temperament and did not insist on it redundantly. “Alright.”
The thing Wen Xinya admired most about Ling Qingxuan was his temperament. She smiled. “Next time, I will definitely put in a good word for you in front of Feifei.”
Ling Qingxuan wanted to chase Ye Feiyu and made it very clear, but unfortunately, Ye Feiyu looked down on Ling Qingxuan’s playboy behavior and scorned him.
Ling Qingxuan almost knelt in front of Wen Xinya and folded his hands. “Missy Wen, Merciful Wen, you finally took pity on me. I have fallen into red dust and am unable to extricate myself. My grat.i.tude to you is simply endless like the flow of a river.”
He had been chasing Ye Feiyu for more than two years, but Ms. Ye had been indifferent to his advances.
Wen Xinya had a very good relations.h.i.+p with Ms. Ye. Her one sentence was more than his one hundred, one thousand, ten thousand sentences.