Chapter 1592: The Strategy to Abort the Enemy’s Plan
Due to the internal and external troubles of NBJ, the alliance between Lanxin Company and NBJ against the T-K Group existed only in name. This acquisition had entered yet another fierce battle and the market war had also entered another bloodbath.
NBJ was in deep trouble and was unable to pull itself out of its dilemma.
Lanxin Company was in an isolated and helpless situation!
Country Z’s health supplements market situation was hopeless and was sooner or later going to be acquired.
Country Z’s health supplements market’s collapse was inevitable.
Everyone had different opinions and views on this.
Some were happy while some were regretful. There were some who felt righteous indignation, but most people were in grief. A large portion of Country Z’s health supplements market would be gone.
T-K Group was working hard to prepare its deadly advertising campaign, with the intention of breaking through Country Z’s stock market, beating and crus.h.i.+ng Lanxin Company.
It was a shocking piece of news, almost like a bomb lodged between Lanxin Company and T-K Group’s war.
Almost everyone was shocked, including T-K Group and even Genesis Investment Company.
Zhishan Club would hold a charity gala with Lanxin Company.
This piece of news was made publicly known to almost everyone by the media, internet, and television. Of course, this fell short of Wen Xinya and Ling Qingxuan adding fuel to the fire. The bigger the ruckus, the better it was for Lanxin Company.
When T-K Group received the news, they were stunned. Perhaps they could not understand it for a while. They could not comprehend what the Zhishan Club meant for Country Z and the shocking nature of this piece of news.
However, to Country Z’s Chu Jingnan, the piece of news was clear.
Zhishan Club was Country Z’s biggest charity organization. It was a charity recognized in article 88 of the domestic tax law. It was a charity that contributed to public welfare as well as charitable groups. It had an intimate relations.h.i.+p with the government via social merit affairs and was the government’s mouthpiece. It could be said that it was the center of Beijing’s power.
For many years, Zhishan Club had been devoted to charity work. Its reputation had almost reached its peak. Wherever there was a disaster, Zhishan Club would be there. They had been dedicated to teaching the poor, aiding disabled children, and helping abandoned elderly. A sizable number of elderly homes and orphanages all belonged to Zhishan Club.
In recent years, Zhishan Club had s.h.i.+fted its charity work towards social work. They had established social worker groups in many cities and had started their charity work with individuals in families. Divorced families, abandoned elderlies and domestic violence were all under their scope. They were tackling the root of the problem—the livelihood of the people of Country Z.
They were no longer a charity organization that was high in its ivory tower. Instead, they were a charity organization that genuinely entered, integrated and helped the people in need.
This particular measure received strong support from the country.
Simultaneously, they had garnered a large influence over society.
Zhishan Club’s reputation had reached an unprecedented peak.
Lanxin Company had the support of Zhishan Club, and as previously mentioned, they had already won the hearts of the people.
It was only now that he realized that after Lanxin Company had separated from T-K Group following the advertising campaign, that the war was in Lanxin Company’s home-ground. The initiative was in Lanxin Company’s hands.
T-K Group had lost this battle.
Moreover, the defeat was an obliterating one.
Zhou Huiyan sat on the sofa with legs crossed elegantly and said, “Regarding the charity gala, no matter where or when, the Zhishan Club will definitely support you. Zhishan Club is your strongest backing.”
She was not surprised that Wen Xinya would use Zhishan Club’s influence on the people to fight against T-K Group.
After joining Zhishan Club, Wen Xinya greatly promoted the development of the company. It was she who put forward the proposal for social work and it was also she who was responsible for the project.
Moreover, she did an amazing job.
As compared to her contributions towards Zhishan Club, her requests were nothing.
This young girl was the same as the girl at the beginning of the year. She was still in a state of grandeur, still unchanged.
“Aunt Zhou, I understand.” The years did not leave a trace of wrinkles on Zhou Huiyan’s face. Instead, it polished her into a more elegant and dignified person. Still using her gentility, tolerance and love, she moved Wen Xinya’s life.
Zhou Huiyan smiled and changed the topic. “Since the confrontation between Lanxin Company and T-K Group, be it a flank or an all-surrounding war, they have played it beautifully, taking initiatives into their own hands. Now, you must use Zhishan Club’s reputation to beat T-K Group’s upcoming advertising campaign. From their estimated advertising campaign, we must foil the plan before it is carried out.”
T-K Group’s first advertising campaign was completely engulfed by Wen Xinya’s flank strategy.
The remaining two publicity campaigns were not enough to cover the entire Country Z. The scope of publicity was focused on media and network coverage.
However, subsequent internet and media coverage would be fixated on the charity gala co-hosted by both Zhishan Club and Lanxin Company. Who would cover a dull and lackl.u.s.ter advertising campaign?
Even after the charity event had pa.s.sed, T-K Group would invest in advertising again.
However, after Lanxin Company had garnered the support of Zhishan Club and the hearts of the people, who would pay attention to T-K Group?
In this battle, T-K Group was defeated without any effort, and only T-K Group sustained collateral damage.
Wen Xinya picked up the teacup. The curls of tea fragrance made her feel exhilarated. “This year, the acquisition battle between the health supplements companies of Country Z and T-K Group has been in a pa.s.sive fight. It is time to let T-K Group realize our sharp fangs.”
Zhou Huiyan could not help but laugh. “You are always like that. You rarely rain, but when you do, you pour.”
Just how sharp were this girl’s fangs, and where was her limit? Up till now, she had not seen it all. She was really worthy of being taught by Old Mr. Mo himself.
Naturally, Zhou Huiyan knew about the girl’s hidden edge and asked, “Are you choosing this time to promote your status as the managing director of Zhishan Club?”
There was an excessive halo around Wen Xinya. If she announced her position as managing director of Zhishan Club, she simply could not imagine the stir she would cause.
Wen Xinya shook her head and said, “The time has not come. For the time being, I do not plan on announcing my position.”
Her biggest enemy was the Korean-Chinese Alliance, and her role as the managing director of Zhishan Club was her strongest weapon. She was just using this against T-K Group to kill them off.
Since the development of Lanxin Company, it had been smooth sailing. She was riding this opportunity to make use of T-K as a sharpening stone to sharpen the fangs of Lanxin Company. This was one of many things Wen Xinya planned on doing.