Chapter 1596: I’m at the Home Ground for this Battle
Yan Shaoqing was driving as he took Wen Xinya for a spin around the flags.h.i.+p stores of the three companies under the T-K Corporation, Nanshan, XX, and Mei Shan. For three consecutive days, there were intermittent crowds gathered at the entrance of the T-K Corporation and the stores, holding banners and protesting against the acquisitions.
Wen Xinya’s battle using people’s hearts saw a success that had never been seen before.
“I’m afraid that the T-K Corporation will only truly know now that your methods were all targeted at the hearts of the ma.s.ses.” Just when the alliance between NBJ and Lanxin Company broke off, when Lanxin Company sank into a helpless stage, and when everyone thought that Lanxin Company couldn’t hold it any longer, Wen Xinya had given T-K Corporation a ruthless slap and a hard blow.
This slap should have made the T-K Corporation totally lost.
How could Lanxin Company, which had been viewed as an unthreatening ant by them, have the ability to retaliate when faced with a giant like the T-K Corporation?
Wen Xinya sat on the pa.s.senger seat, her harsh eyes filled with joy. “The most important thing to resist external investments is the hearts of the ma.s.ses. To destroy the consumer att.i.tude of locals thinking that foreign goods are superior, all the more we’ve gotta build the patriotism of the ma.s.ses. This battle wasn’t an easy one—only the reputation of Zhishan Club could possibly do it.”
She had plotted step by step to destroy the locals’ att.i.tude towards foreign brands.
Yan Shaoqing turned and looked at the woman with her back pressed onto the backseat, his face filled with admiration and praise. “Playing our last card of the Zhishan Club means that after this, the battle between Lanxin Company and T-K Corporation will change from a flank attack to a direct battle. Another tough battle awaits us.”
The charity banquet wasn’t merely a battle to destroy the consumers’ att.i.tudes towards foreign brands, but also a direct declaration of war between Lanxin Company and T-K Corporation.
Wen Xinya said mildly, “We have the upper hand and the advantage for the following battle.”
Yan Shaoqing thought about it and understood what she meant. “After this battle of the hearts of the ma.s.ses, T-K Corporation’s image as an overbearing invader will be strongly resisted by the locals. I believe that in the near future, things will be tumultuous for T-K Corporation. Unable to fend for themselves, they’ll need to urgently rebuild the reputation of their companies and the image of their products.”
Under this circ.u.mstance, since they could hardly fend for themselves, they wouldn’t have the capacity to deal with them.
T-K Corporation’s invasion of China’s health supplements market and plan to acquire China’s health supplements brands would simmer down.
Wen Xinya continued from his words. “At the same time, NJB will also take the opportunity to thoroughly pull themselves out of the danger of being acquired by T-K Corporation and kick the shareholders from the T-K Corporation out. Once NBJ is clear, T-K Corporation will suffer more losses and have to face NBJ’s fierce retaliation.”
One of her aims was to save NBJ.
Although it was impossible for Lanxin Company and NBJ to become allies again, saving NBJ would mean attacking T-K Corporation—why not?
Yan Shaoqing couldn’t help but be amazed by this woman’s foresight. “Most importantly, the battle of the hearts of the ma.s.ses not only attacked T-K Corporation’s aggressive approach but also the morale of the people in T-K Corporation. They won’t be as ambitious and pa.s.sionate about monopolizing China’s health supplements market as when they just entered China. Following the painful loss of defeat and losing the hearts of the ma.s.ses, they’ll be demoralized.”
The battle of the hearts of the people was executed perfectly by Wen Xinya.
This was the toughest and most important battle. This battle concerned the development of the entire situation, whether they’d be led by the nose by T-K Corporation or up to them to control this war.
In the end, they won!
Wen Xinya said plainly, “The more serious thing is that due to this battle of the hearts of the people caused T-K Corporation’s marketing tactics to fail and huge sums of advertising costs to go down the drain without any returns. Furthermore, in order to rebuild the company’s reputation and products’ image, they’ll still continue to throw money into advertising, further draining their finances and lowering the capability of the company.”
Disintegrating T-K Corporation’s capability bit by bit and slowly exhausting the finances that they pumped into the acquisition battle in China—this battle seemingly between an ant and an elephant became a compet.i.tion between equals.
For the acquisition battle and fight for market shares, she was at the real home ground and she was the one who truly controlled the situation.
T-K Corporation was merely a toy that she manipulated.
She was stating the facts, but for caution’s sake, Yan Shaoqing still couldn’t help but say, “That’s true. However, for the following head-on battle, Lanxin Company is still on the losing end.”
Lanxin Company had yet to be listed. In the eyes of everyone, Lanxin Company was merely a small company—even the support of the Zhishan Club couldn’t change this.
Wen Xinya looked up at Yan Shaoqing, her solemn eyes looking cold and harsh. “Why do I need to fear a tiger which has already lost its claws?”
Her solemn pupils, slightly upturned eyes, and a face full of confidence—this woman’s sharpness had only shown itself fully at this moment.
Yan Shaoqing was momentarily speechless as he looked at her, slightly shocked.
In his impression, although this woman was filled with sharpness, she had always been very cautious and rarely so presumptuous.
Wen Xinya looked at Yan Shaoqing as the words escaped her mouth. “In the following battle, I’m at the real home ground.”
She just wondered if the T-K Corporation, deeply embroiled in turmoil, would dare to accept her next declaration of war.
A sense of pride suddenly arose in Yan Shaoqing’s heart. “Should we initiate to show our second trump card next?”
He still remembered that day at the company when the woman arrogantly told them that she had three trump cards in the battle against T-K Corporation!
Such arrogance was only due to one reason—the Lanxin Company itself.
This trump card was the summation of the blood, sweat, and tears of all the people in the Lanxin Company—only they knew just how much strength they had.
With their capability and finances mostly exhausted from the battle of the hearts of the people, T-K Corporation was like a tiger with its teeth removed. Next, Lanxin Company and T-K Corporation would compete based on their techniques, innovation, quality, and logistics.
“That’s right. Next up, it’ll be the battle of products.”
The locals resisted the foreign acquisitions mostly due to the Zhishan Club’s reputation and their own patriotism. There weren’t many people who truly defended Lanxin Company.
Only truly good products would be sincerely protected by the consumers. Didn’t the locals always feel that local products weren’t as good as foreign products? Then, Lanxin Company would have a product battle with T-K Corporation, competing on their techniques, innovation, quality, and logistics—let the locals see for themselves if China’s brands were of any good.
To build their confidence in their brand.
To solidify their determination to resist foreign investments.