Chapter 1605: Proposed Suspension of Acquisition Plan!
In just one month, T-K Group and Lanxin Company had a full confrontation on their product technology, innovation, quality, and logistics.
Because Lanxin Company had the support of Zhishan Club and the strength of the healthcare industry of the entire Country Z, the products Lanxin Company had created just four or five years ago was a close match to T-K Group’s products which had pa.s.sed the test of time in the market.
Compared to the famous foreign brands, the health supplements brands in Country Z were not inferior.
The news was widely reported by the media.
More people resisted foreign acquisitions, and their enthusiasm for protecting national brands became stronger.
T-K Group was deeply trapped, and there was only a tendency to get deeper and deeper.
Jose was in a grave mood and felt like he had fallen into the trap of the other party, but when he thought about it, he could not figure out where everything went wrong.
The conference room was immersed in silence.
Jose sat in the seat of the CEO, looked down at his subordinates, and used the old saying of Country Z: “The defeated rooster—downcast!”
“In the product war, we have already lost the first opportunity. If we can’t change the tide now, the T-K Group will lose completely. Everyone present here will lose our positions in the headquarters, be downgraded and our pays cut, and some will even have to take the blame and resign, never being hired again.”
Jose said with a heavy expression, answering the doubts in the hearts of everyone present.
The atmosphere in the conference room was even heavier.
Chu Jingnan sat in the conference room. The results of the product warfare were somewhat unexpected to him.
But thinking about it, he could see that all of them fell into Bella’s trap.
For product warfare, you could play qualification wars, market test wars, product praise wars, and world-renowned and reputation wars. These were all the advantages of T-K Group on their main battlefield.
However, Lanxin Company had bypa.s.sed these shortcomings and directly sent the battles to T-K Group, fighting technology formulations, fighting equipment innovations, fighting quality effects, and selling logistics.
After more than a year of Lanxin Company’s rectification, these were the main battlefields of Lanxin Company.
Jose said helplessly, “Although we did not lose in the technical formula battle, we did not win. Lanxin Company is a Traditional Chinese Medicine healthcare brand. Among the many health care brands in the world, Traditional Chinese Medicine products stand out because of their uniqueness, and they are qualified to compete with our products.”
The effectiveness of the health supplements brands was actually very similar, but as for which product worked better, there was no clear result. T-K Group had to stand the test of the market for many years before it could have a place in the world’s health supplements brands.
However, Lanxin Company did Traditional Chinese Medicine health supplements products, which were different from other health supplements brands. Moreover, the products of their company had been approved by professional Traditional Chinese Medicine masters and had been tested by various organizations around the world. Their quality and effects had been verified.
“For the equipment innovation war, T-K Group ended with a fiasco, because Lanxin Company was opportunistic. T-K Group was founded more than 70 years ago. Most of the factory equipment was established 67 years ago. The equipment and machinery are not up to today’s standards, and they are not as advanced as they are now. Of course, T-K Group keeps up with the times and has been constantly rebuilding factories, improving machinery and equipment, and striving to advance with the times. All the original possessions were replaced with the most current selected equipment, so we fell into their trap.”
Country Z’s leading SF logistics could succeed later on, defeating the Country Z’s large and small logistics companies and dominating the entire logistics industry, because they bought aircraft in the beginning, while the other domestic logistics companies could not completely give up what they already had: trains and cars just to get planes to compete with SF logistics.
So far, the only thing they had the upper hand for was the sales logistics war, but Lanxin Company’s e-commerce network marketing and logistics services were quite complete. The gap between the two was not too big. If Lanxin Company lost it was because the operation time for their e-commerce network marketing was too short.
As for the quality effect war, the contest was still ongoing.
However, Jose was not optimistic.
When he thought of taking on the task of the headquarters to invade the health supplements market in Country Z, the chairman personally called him into the office and made him do everything he could to get Lanxin Company’s product formula.
Their products and quality were definitely recognized by the headquarters.
There was still silence in the conference room.
Joss was a little irritated and raised his voice. “If anyone has any thoughts and opinions on this acquisition war, please put them forward in the meeting.”
One year ago, in a similar meeting, who was even quiet?
Silence like this made Jose’s heart even heavier.
One of them courageously said, “Jose, the people of Country Z resisted the acquisition, and their enthusiasm for protecting national brands is soaring. T-K Group is caught in the turmoil and lost market compet.i.tiveness. The financial support of the head office is limited, and the product war was lost. We have no opportunity, no human resources, no financial resources, and no support. We are now struggling to fight them, but we are dying. We cannot win this battle.”
Successive failures had frustrated those who had always been arrogant and proud, and they could not stand up from the blow.
“Jose, today’s situation is very unfavorable to us. We have insufficient funds to continue the acquisition plan. Country Z’s branch will pay a painful price. The head office will also cause a great decline in strength because of our acquisition plan. The consequences are not what we can afford, so I suggest that the headquarters give up and abandon the acquisition plan.”
They were dangling on a cliff.
Although they were drawing the white flag, it looked better than fighting to their very last drop of blood.
“I also agree to abandon this acquisition plan…”
…
In the meeting room, more than half of the people supported the suspension of the acquisition war.
The folder in Jose’s hand slammed onto the desktop fiercely and he angrily said, “Stop!”
The conference room gradually fell silent.
Jose was furious. “How much hope do the headquarters have in us for this acquisition war, and how much financial and material support did it give us? Now that we have encountered a little difficulty, everyone wants to give up? Can you afford the cultivation and high expectations of the headquarters? Can you afford the huge financial and material resources you have lost?”
Jose roared, full of anger, his voice rising.
In the conference room, everyone listened to his violent voice, daring to be angry but not to speak.
Jose lost his temper and finally a.s.serted. “You don’t need to say more. This acquisition battle, even if it is difficult, we must fight on.”
In their current situation, they were already trapped in a difficult spot.
Suspending the acquisition was not realistic. Not only were they unsure if the headquarters side would agree, but even Lanxin Company’s side might not give up so easily.