Chapter 1613: Holding a Press Conference
The product battle between T-K Group and Lanxin Company was a compet.i.tion of their strength. It had garnered widespread attention from the media and the business world. Even the public was focused on this product battle.
The result of this product battle was out of everybody’s expectations.
The product battle dragged on for over two months. They competed over their technical formulation, equipment innovation, sales logistics, and product quality. Out of the four aspects, Lanxin Company had a draw, a win, a loss, and with a slight advantage, it managed to fight evenly with T-K Group and come out victorious by a hair.
Just as everybody had their eyes on their product quality which would determine the final winner, the Boss of Lanxin Company, Bella, held a press conference as the acting president of the health supplements industry in Country Z.
The press conference was held at the main concourse that belonged to the domestic health supplements industry.
Hundreds of reporters were invited, which covered almost all of the known newspapers, magazines and media in Country Z. The most famous accrediting agency in the country was invited as well. Although the press conference was not very grand, it created a huge impact.
2 PM sharp.
Wen Xinya walked into the press conference dressed in a mysterious outfit that did not reveal who was the winner of the battle and sat on the stage.
Beside her were Lanxin Company’s professional manager, Yan Shaoqing, and a member of the famous accrediting agency in the country, as well as the chairman of NBJ, Mr. Luo Desen. He had attended the press conference as a member of the domestic health supplements industry.
Below the stage, the audience was filled with reporters who had their cameras held up, quietly waiting for her announcement.
Wen Xinya slowly opened her mouth and spoke up, “Welcome, everybody. I thank you for attending this press conference which was held by the domestic health supplements industry. I would like to announce today that Lanxin Company has successfully defended against being bought over by the T-K Group. We have protected our country’s brand and our dignity! As such, I will be making a few statements.”
At this moment, everyone did not know the real reason and goal of Lanxin Company for holding this press conference. As such, they were all waiting in antic.i.p.ation.
“Firstly, Lanxin Company will release all reports on the product certification test of our health supplements, ensuring the transparency of our product quality. We hereby entrust all media friends here to help publicize this news.
“Secondly, Lanxin Company has entrusted the best accrediting agency in Beijing to appraise all of the data on our product certification in the most objective, scientific and authentic manner. We hope that the media will be reporting this news to the public truthfully.
“Thirdly, with the domestic health supplements industry as a guarantee, Lanxin Company will be making a promise to society, the world, and all citizens that the data from our product certification test is all valid and authentic. We have absolutely no intention of lying to our consumers and our country’s citizens.
“Lastly, Lanxin Company solemnly promises the media and the public that all of the products under us were approved by professional Traditional Chinese Medicine masters and various other organizations. They are products made with a conscience for all to use without worry. We hope that everybody will continue to support Lanxin Company from here on.”
Upon hearing Wen Xinya’s words, everybody was flabbergasted. There was astir among the audience, but n.o.body interrupted Wen Xinya’s speech.
Releasing the data on their product certification was as good as exposing their secret formulas and stripping naked in front of everybody.
They were practically going to reveal most of their formulas which gave their products an edge over others to the public.
No other company would have the guts or charm to reveal these to the public.
As such, everybody was shocked by the Lanxin Company.
Wen Xinya was not bothered by the reaction of the audience. She continued, “The above mentioned are all of the content of today’s press conference. Now, I’ll invite the representative of the best accrediting agency in Beijing to share the reports on the appraisal of the certification of products under Lanxin Company.”
Wen Xinya was not concerned that revealing the data on her products would cause her formulas to be leaked. The fact that she dared to do this meant that she had already thought of a solution for everything.
This decision was only made after she had carefully considered all aspects.
This was also the most efficient and fast method that Lanxin Company had when fighting against T-K Group all this time.
She would not let go of this hard-earned opportunity.
“Greetings to all the reporters. I am the representative of the best accrediting agency in Beijing, and my job code is x.x.xX. I will be accepting Lanxin Company’s request to appraise the product certification of all the health supplements under them in the most authentic, objective, fair and scientific manner.
“All the data on product certification and testing produced by the certified Lanxin Company are issued by authoritative organizations. The following judicial certification is made in accordance with relevant laws: The product certification and testing data presented by Lanxin Company is authentic with no falsification, no alteration, and no trace of concealment of information…”
…
After the long appraisal, another member of the office spoke up. “Now, I will be reading the accurate, authentic and objective data of the product certification of Lanxin Company.”
The entire process was tedious and boring. Those long numbers and data were incomprehensible, with only a few that were understandable. However, people did not care about this. What they paid attention to was the objective, authoritative and strict process.
After the reading, Mr. Luo Desen slowly stood up. “Greetings to all reporter friends here. I am a member of the domestic health supplements industry and was once the acting president of the organization. On behalf of the entire domestic health supplements industry, I would like to a.s.sure everybody in the world that all of the data announced by Lanxin Company today is authentic and valid.”
Although NBJ was gone, Mr. Luo Desen was still around. On top of that, Mr. Luo Desen continued to hold an important role within the domestic health supplements industry even if he was no longer the acting president. His place in the domestic health supplements industry was indispensable. As such, it only made sense for him to attend the press conference today as the representative of the domestic health supplements industry.
Yan Shaoqing said, “Greetings to all reporter friends present. I am the professional manager of Lanxin Company, Yan Shaoqing. Since our establishment, Lanxin Company stayed true to our conscience and accepted the test of all our consumers with a serious, scientific, strict and healthy att.i.tude. We make products with our conscience for all to use worry-free and healthily. As such, Lanxin Company is not afraid of any tests. We do not fear to reveal all of our products to the public and ensure our transparency. This is our way of repaying the support we’ve received from all of our consumers and our citizens.”
The official process of the press conference was now over, and warm applause could be heard from the audience.