Chapter 1622: Xia Ruya VS Jose
Lanxin Company published its product quality testing results, completely winning over the hearts of the consumers, and at the same time gaining the recognition of many. They were resisting a hostile takeover and bravely safeguarding the pride of a local brand.
At the same time, T-K Group continued to ignore the calls of the media and the citizens to make public their product quality figures. As a result, they attracted a rising number of criticisms which deeply affected their company reputation and product image. The trust and goodwill acc.u.mulated by the Group over so many years were being greatly threatened.
T-K Group had made numerous statements to the press. Jose himself, as the T-K Group representative to Country Z, had personally spoken to the media. Nevertheless, none of it helped to lift T-K Group out of its dire straits.
On the contrary, everyone was turned off by T-K Group’s self-righteous att.i.tude. Their aversion toward T-K Group grew increasingly intense, and some of the more radical proponents had even splashed paint on their main doors in protest.
Under the protection of his security detail, Jose entered T-K Group’s lobby in a pathetic manner.
His hair, face, and body had been splattered with rotten eggs, the smell of which completely disgusted him.
Jose complained angrily. “Barbaric Country Z citizens. They are just uncouth and boorish animals.”
Jose had never suffered such abuse or been in such a pathetic state in his entire life.
In the meeting room, Chu Jingnan and Xia Ruya didn’t speak a word.
T-K Group’s situation had worsened, and this was to Xia Ruya’s advantage. Only then would she be able to attain a more active role in this partners.h.i.+p, and get to partic.i.p.ate more in T-K Group’s takeover of Lanxin Company.
Jose glared angrily at Chu Jingnan. “Loathsome Lanxin Company. Despicable Bella. I will be sure to teach them a painful lesson. Chu, you told me before that you can help T-K Group turn this into a victory. Please tell me about your plan. I need to carefully consider your suggestions.”
Jose looked at Chu Jingnan in all sincerity.
T-K Group’s hostile takeover had fallen into deep, muddy waters, and Genesis Investment Company was unable to launch its acquisition plan. T-K Group was already at their wits’ end, and he was placing his hopes on Genesis Investment Company.
Chu Jingnan’s expression was apologetic. “I’m sorry Jose. Genesis Investment Company is just supporting T-K Group in the acquisition. As the investment company, we have no authority to interfere with T-K Group’s management decisions. As a result, I will not give any suggestion for this.”
Jose was somewhat disappointed.
Chu Jingnan continued in a different line. “However, since I am engaged in this case, on account of both my professionalism and my friends.h.i.+p towards you, I cannot just stand by and do nothing. Therefore, I have specially invited a schoolmate from my student days in Country Z. She has a unique point of view with regard to this acquisition plan. Jose, do hear what she has to say.”
With that, Chu Jingnan s.h.i.+fted his eyes toward Xia Ruya.
Xia Ruya slowly stood up from the sofa. Smiling graciously, she reached out a hand to Jose. “Pleased to meet you, Mr. Jose. I am Xia Ruya!”
Xia Ruya wished to work with Jose, so of course she couldn’t put on any airs.
Jose’s finally turned his attention towards Xia Ruya and realized she was a very beautiful lady from Country Z. “Miss Xia, I am very pleased to meet you too.”
Before this, Jose had not paid much attention to Xia Ruya. He thought she was just one of Chu Jingnan’s subordinates.
The two of them exchanged some pleasantries.
Xia Ruya sat back on the sofa, full of poise and confidence. “Mr. Jose is an extremely astute leader. In this takeover of Country Z’s health supplements market, T-K Group keeps stumbling not because it lacks the capability, nor is there anything wrong with Mr. Jose’s strategy. The issue lies with the fact that T-K Group doesn’t really understand Country Z’s state of affairs!”
Following that, Xia Ruya launched into a comprehensive explanation of the entire conflict between T-K Group and Lanxin Company. She explained how Lanxin Company played up the underdog card, their attack from the periphery, their outflanking strategy, the full-frontal a.s.sault, as well as their underhanded tactics to undermine T-K Group.
As a citizen of Country Z, it was natural for Xia Ruya to know the nation’s state of affairs very well. She expressed her opinions in a very direct and clear manner.
Jose’s expression turned increasingly grave and solemn.
At the end of it, Xia Ruya concluded. “So, T-K Group lost because of a number of very good reasons. If the Group doesn’t change its strategy, it will suffer an even worse fate than now.”
Xia Ruya had come prepared. From the start, she had been paying close attention to the battle between T-K Group and Lanxin Company and had also done her own careful a.n.a.lysis of the matter. It was no surprise that she was able to successfully convince Jose.
Jose looked at Xia Ruya with respect. “So, would Miss Xia please tell me how can T-K Group pull itself out of this sticky mess? What should our next step be in order to turn ourselves around?”
Jose already realized that it would be very difficult to win this battle if he didn’t seek help from someone who understood Country Z’s state of affairs.
Xia Ruya smiled. “One must climb up from wherever one fell. T-K Group is in such a bad situation because it lost the product war. Therefore, the key remains in your product.”
Jose exclaimed, “Miss Xia, I have the same view as you. However, Country Z’s citizens are currently prejudiced against T-K Group’s products. I am afraid…”
Jose was in a dilemma. The product war had dragged T-K Group down into the mud.
If he hadn’t insisted on maintaining the acquisition plan, it would probably have been abandoned long ago.
Xia Ruya cut in. “We can develop new products under a brand new health supplements brand based on Traditional Chinese Medicine. Lanxin Company was able to win T-K Group mainly because they have no compet.i.tors in the area of Traditional Chinese Medicine health supplements. What we need to do now is to get a chance to fight with Lanxin Company, product to product.”
Jose’s heart raced. He could hardly contain his excitement!
Develop a new product!
Create a Traditional Chinese Medicine health supplements brand!
This concept was perfect. However, the company headquarters in Country M had already limited their financial support to them. The vast amount of funds required to develop a new product would be a major problem.
Xia Ruya knew his reason for hesitation and said mildly, “As for the issue of funding, there is absolutely no need for Mr. Jose to worry. I know an extremely famous Traditional Chinese Medicine doctor in Country Z. He has been researching health supplements based on Traditional Chinese Medicine and already holds a detailed recipe at hand. It’s just that the recipe still requires a bit more scientific testing and research.”
This was what gave her the confidence to seek out Jose.
She believed Jose would be tempted.
As expected, Jose was utterly shocked. “Miss Xia, I think that we must have a long, good discussion over this!”
The most crucial aspect of Traditional Chinese Medicine products was the recipe. Now that they already had a recipe, nothing else would be a problem. Jose could already envision T-K Group turning itself around and completely defeating Lanxin Company to take over Country Z’s health supplements market!
He believed that even their headquarters in Country M would support his decision!