Chapter 1651: Waiting for the Fish to Get Hooked
The acquisition battle between Lanxin Company and T-K Group was temporarily halted. T-K Group had been completely immersed. Various restoring plans of Lanxin Company were also in full swing, including the upgrade of product formulas and packaging.
Lanxin Company suddenly entered a very busy period.
The entire Lanxin Company was far away from the negative aura during the previous acquisition, and the mood was tense and quiet, everyone’s morale was high, and their working att.i.tudes were more positive.
“The health supplements a.s.sociation called recently to invite you to a press conference.” Knowing her personality, Zheng Yifan did not explicitly answer the invitation but planned to reply them after asking her what she wanted to do.
Even as the acting chairman of the health supplements a.s.sociation for a while, Wen Xinya rarely partic.i.p.ated in the task meetings and activities of the health supplements a.s.sociation, which made the self-righteous seniors of the health supplements a.s.sociation extremely dissatisfied with her.
They said that she was arrogant, had no one in her eyes and that she did not have affection for others.
But even so, she still did her own thing.
Fortunately, in the acquisition battle corresponding to T-K Group, she gave a heavy blow to T-K Group, allowing her to remain firmly on the throne of the acting chairman of the health supplements industry.
“Push it off and let Yan Shaoqing partic.i.p.ate for me.” Wen Xinya did not even think about it and refused.
The theme of this press conference was naturally the acquisition war between domestic health supplements brands and T-K Group. With the truce between the two sides, the acquisition of trenches halted, which caused many speculations in the media and the public.
The health supplements a.s.sociation held a symposium at this time to stabilize the hearts of the people.
She did not need to partic.i.p.ate.
It was well known that Yan Shaoqing was a professional manager of Lanxin Company. Unless necessary, Yan Shaoqing was the spokesperson of BOSS Bella.
Zheng Yifan said nothing, and Yan Shaoqing was quite helpless. “Now the focus of the media and the public are on the acquisition battle between Lanxin Company and T-K Group. I am afraid that me coming forward is not enough to stabilize the situation. Lanxin Company’s restoration plan is almost done. What are you going to do next? Tell me some plans, so that at the symposium, I have something to fall back on.”
He could not just sit there and talk boastfully with reporters, saying empty words.
Zheng Yifan also wanted to know her next plan and looked at Wen Xinya.
While drinking tea, Wen Xinya said leisurely, “The soldiers avoid chasing by attacking. When they can’t cause a fatal blow to their opponents, they blindly suppress it, but they are more likely to cause a sharp rebound. What Lanxin Company should do is already done, it depends on what the T-K Group intends to do.”
T-K Group, under the blow of Lanxin Company, was already on the verge of death. At this time, what they should do was to revive T-K Group and relieve the current dilemma. Their strength was greatly reduced, just like a seriously injured person. No matter what they came up with, it would be not enough and would be full of loopholes.
And if Lanxin Company attacked them hard, at this time they must fight with their best efforts. The thin camel was larger than the horse. Although Lanxin Company had always had the upper hand in this acquisition battle, they still suffered great trauma. T-K Group’s full blow would definitely pose a huge threat to Lanxin Company.
Ouyang Feng looked at her curiously. “Listening to you, you seem to be expecting big moves from T-K Group in the future?”
Recently, they had been following T-K Group closely, but T-K Group had been silent as if nothing had happened.
“T-K Group took a huge fall in the product war. The company suffered a heavy blow, its overall strength has been greatly reduced, the company’s reputation has been damaged, its product image has been tarnished, and their credibility of market operations over the years has been questioned by consumers. The media and the public have criticized and condemned them in this situation. In this case, only when T-K Group develops new products and displays a new image can they continue to fight in this acquisition war.”
She and T-K Group were both well aware that the most important thing in the acquisition battle was the product.
At that time, the reason why Country Z’s electronic companies could win the acquisition war of foreign companies was precisely because their products were better than the ones from foreign companies.
She was using the product war to fight against T-K Group.
Now that T-K Group wanted to fight back, they must reinvigorate its product and build consumer trust.
Li Mengjie was taken aback. “How can the T-K Group be so confident that they will certainly be able to develop new products in such a short period of time, and that the new products can compete with Lanxin Company? And the confidence to overthrow the questions that consumers have asked them before and re-establish consumer’s trust in their products?”
Li Mengjie’s words made Yan Shaoqing and Zheng Yifan think of a possibility, and they could not help but look solemn.
“They not only have to develop new products but also do research on Traditional Chinese Medicine health supplements brands. Now they already possess the formula from Traditional Chinese Medicine masters.”
The news of Xia Ruya’s return to the country had been hidden, which made Wen Xinya very vigilant, so she sent someone to monitor the movements of Chu Jingnan and T-K Group, and she found out that Xia Ruya and Chu Jingnan were really in contact.
Wen Xinya thought of a person.
—Luo Le!
Luo Le and Xia Ruya had a long history. When Ning Shuqian was falsely pregnant, Xia Ruya introduced Luo Le to the Wen family. Luo Le not only diagnosed her falsely but also helped Ning Shuqian conceal the truth.
Later, the Wen family took Luo Le to court, but eventually lost because of insufficient evidence.
After that, Luo Le completely disappeared from the public.
Thinking of these, Xia Ruya’s purpose was quite obvious.
“T-K Group has a really good plan. We used Traditional Chinese Medicine health supplements products to beat T-K Group in the product war. Therefore, T-K Group will also develop Traditional Chinese Medicine health supplements products. In this way, since both are Traditional Chinese Medicine health supplements products, the public won’t know which is better.
“In this way, the hard-working people of Lanxin Company will be shaken, and T-K Group will inevitably make use of their Traditional Chinese Medicine health supplements brand to make a fuss about how we lost the battle completely.”
T-K Group did not need to work hard to re-run the company’s reputation, product image, restore the damaged reputation, and clarify consumers’ doubts on them.
As long as their Traditional Chinese Medicine health supplements brand could outperform Lanxin Company, all this would happen naturally.
Everyone looked a little solemn.
Ouyang Feng asked, “Since you understand their intentions, are you already thinking about what to do?”
He was curious about what Wen Xinya would do next.
Wen Xinya just said gently, “The bait has already been thrown, we just have to wait for the fish to get hooked.”
Was the Traditional Chinese Medicine health supplements brand so easy to develop into?
When she first mastered Du Ruo’s formula, she still took 3 years of experience before she could launch a health supplements brand in Lanxin Company.
T-K Group wanting to develop a Traditional Chinese Medicine health product formula in such a short period of time was a total joke.