Chapter 1719: T-K Group’s Victory Feast
T-K Group’s three-step battle strategy was rather successful.
The first two steps were flawlessly executed, and they managed to subdue Lanxin Company to achieve an upper hand in this deciding battle. Sales of T-K Group’s products at all the major supermarkets and independent retailers continued to increase, as they looked set to engulf the entire local health supplements market.
Meanwhile, Chu Jingnan also had some good news on his side. They had successfully incited Lanxin Company’s core researchers to defect and squeezed quite a bit of highly-confidential information from them.
This would be an immense blow to the Lanxin Company.
In addition, T-K Group’s headquarters back at Country M sent news that they had developed the Traditional Chinese Medicine health supplement product. Although this product would not be sold outside of Country Z, it still successfully boosted the company’s reputation and influence. As a result, their sales boomed.
As T-K Group’s person in charge of Country Z, Jose received much praise from the headquarters at Country M. At the moment, he was their golden boy.
This was the busiest and most glorious period since T-K Group first entered Country Z’s health supplements market.
“Sales of T-K Group’s health supplement product surpa.s.sed 100 million!”
“T-K Group’s Traditional Chinese Medicine health supplement product has become Country Z’s most influential health brand.”
“T-K Group’s health supplements brand has taken over 30% of the market.”
“T-K Group’s health supplements brand continues to grow!”
…
T-K Group basked in the glow of victory as the marketing and sales results poured in, indicating just how successful they were.
Banking on their current success, T-K Group continued to invest more and more resources and efforts, with every intention of engulfing the entire local health supplements market.
Meanwhile, negative news continued to cloud over Lanxin Company.
“Sales of Lanxin Company’s health supplement products continue to slide downward. They are now in the red!”
“Doubts have arisen on the quality of Lanxin Company’s health supplement products. Their previous publication of their product quality reports was just an empty move to curry favor with the public.”
“Lanxin Company’s share of the local health supplements market continues to shrink. They are currently only holding 10%!”
…
Many years later, Jose would sigh regretfully whenever he recalled this glorious period. Country Z was truly a delicious cake that could make one go mad with desire.
But it was a cake laced with poison!
And now, T-K Group was going to hold a banquet to celebrate their success.
It was a magnificent banquet full of s.h.i.+ne and dazzle.
The guests were all dressed to the nines and full of cheer and laughter.
Everyone from T-K Group, including Jose, was glowing with self-satisfaction at having won success for the Group.
Especially Jose. Right in front of the crowd, he took the stage to make a speech. “Thank you, everyone, for attending T-K Group’s victory banquet. This is the most historically meaningful victory that T-K Group has achieved in Country Z. This victory is proof that T-K Group is gradually taking over Country Z’s health supplements market, to become the most influential brand in the country.
“I want to thank everyone here for their help. I also wish to thank our friends in Country Z for their support of our products. I especially want to offer my grat.i.tude to our consumers for their trust in us. In the future… we will continue to produce better products. Will everyone please take a seat.”
Fervent applause sounded.
At this point, Jose didn’t know how short-lived this glory would be. He had no idea that this was to be his first and last time holding such a victory banquet in Country Z. This triumphant period would soon be relegated to be a thing of the past.
At this point, they were all immersed in their joy and exhilaration, never realizing just how quickly danger was approaching.
Jose was drinking with Chu Jingnan.
Xia Ruya walked over with a gla.s.s of red wine and clinked gla.s.ses with Jose. “Mr. Jose, congratulations on T-K Group’s products achieving such a resounding success in Country Z. From now on, it will be a breeze for T-K Group to take over the entire health supplements market!”
The success achieved via her strategy was a thing worth celebrating.
She had fulfilled the task which Mr. Z set for her.
Jose looked at her happily. “Xia, this is all thanks to you. If not for your help, T-K Group would never have achieved today’s results. I should be the one toasting you.”
Jose finished up the wine in his gla.s.s with one big gulp.
His face was flushed and he looked rather drunk.
As the person in charge of T-K Group’s Country Z department, Jose had been the subject of many congratulatory toasts at tonight’s victory banquet. Caught up in the mood of it all, he had not rejected a single toast.
“Mr. Jose, you are too kind.” Xia Ruya also downed her gla.s.s of wine.
The future of Country Z’s health supplements market had been set. Nothing could change it now.
Jose looked at Xia Ruya. “Xia, I truly hope that you can seriously consider my earlier proposal.”
Xia Ruya had been T-K Group’s consultant for Country Z. This was not an official post, and he hoped that she could really join the Group. As a result, he had offered her the high-level position of marketing manager.
Xia Ruya was a talent that he did not wish to miss.
Xia Ruya smiled. “I am honored that Mr. Jose thinks so highly of me. I will seriously consider your offer.”
Once she completed her mission to help T-K Group take over Country Z’s health supplements market, she would take her leave and not have anything else to do with the Group.
Jose nodded before looking at Chu Jingnan. “T-K Group’s victory is a.s.sured. I wonder when can Genesis Investment Company take Lanxin Company down? So that we can achieve a complete success for this war?”
During this period of time, Genesis Investment Company’s series of attacks on the internal operations of Lanxin Company was a major reason why T-K Group was able to effectively subdue the company.
Jose greatly admired Chu Jingnan’s abilities.
Chu Jingnan replied, “Soon. When the time is right, I will personally meet with the boss of Lanxin Company, Bella, to discuss an acquisition. If she doesn’t agree, then we will launch a hostile takeover.”
If the target didn’t yield to soft methods, then they would have to go hard. This had always been the investment company’s way of doing business.
Lanxin Company had lost its former s.h.i.+ne and he had already breached their defenses. It would not be any huge challenge to continue drilling into their core.
Jose laughed loudly. “I know. Your Country Z has a saying: diplomacy before force. It means one must use hard tactics when soft persuasion fails. I wonder if I said it correctly?”
After a few too many drinks, Jose started showing off his scanty knowledge of Country Z.
Chu Jingnan clinked his gla.s.s against Jose’s. “Mr. Jose is correct. Let’s toast to our mutual success and eventual victory.”
To Chu Jingnan, the takeover of the Lanxin Company was already in the bag. He could take a bite of it anytime he wished.