Chapter 1728: Lanxin Corporation’s Intense Retaliation
Translator: Atlas Studios Editor: Atlas Studios
Lanxin Corporation’s retaliation came quick and ruthless.
Soon, T-K Corporation would no longer be able to enjoy the fruits of their success.
Because, the fact that they bribed a few of Country Z’s citizens to provoke and incite the conflict about the Health Supplements a.s.sociation and Lanxin Corporation would soon be revealed to the public.
Firstly, the few of those people were not only beaten till they had bruises everywhere but also had their legs broken. Being rogues, as they were thrown to T-K Corporation, they made noise and cried in the lobby of T-K Corporation, begging for them to pay them for medical fees and for their psychological health as well, or else they refused to leave.
Even though the security guards tried all methods to chase them away, the moment they got close to them, they would cry and scream about their broken arms, and that they totally could not do anything already.
The journalists heard about such a news and surrounded T-K Corporation’s lobby.
The journalists interviewed a few of Country Z’s citizen that was beaten up and got the truth from their own mouths. They even checked their ident.i.ty and confirmed that what they were saying was the truth.
T-K Corporation used the following three underhanded methods to wreck havoc onto Country Z’s Health Supplements a.s.sociation as well as Lanxin Corporation and Bella.
Over this time, T-K Corporation made use of advertis.e.m.e.nts and promotions to package their own reputation and product image nicely, to position themselves as an internationally renowned business. They pushed their own brand up to become the most influential brand in Country Z.
This caused many of Country Z’s citizens to believe that this firm, this brand, with their international influence, was a company that could not be defeated by Lanxin Corporation’s five or six years of experience.
However, after this news was released, T-K Corporation’s image and branding suffered heavy losses, and its sales volume continuously dropped. The citizens were angry with T-K Corporation’s underhanded moves.
In their opinion, how could an internationally renowned business carry out such underhanded acts?
Lanxin Corporation’s actions totally exposed T-K Corporation’s fake packaging.
T-K Corporation faced the threat of losing the citizen’s trust.
At this moment, the citizens who were still focused on resisting foreign capital and protection of local brands only just reacted and realized that they fell for T-K Corporation’s tricks and were used as ammunition.
T-K Corporation’s actions intended for Country Z’s citizens to engage in war with one another, and for the Corporation to reap the rewards.
Because of this, everyone felt even angrier and scolded the Corporation for their shamelessness.
The wave of resisting foreign capital caused University students to organize meetings and arrange protests on the street, parks, areas, trains and public areas to engage in public speeches and give out flyers, talking about the influence that foreign capital would cause on Country Z.
All across the nation, there was a wave of sentiments on resisting foreign capital.
Under Wen Xinya’s aid, this wave reached its peak.
“Oh my G.o.d, what’s happening?”
Jose could not understand why things even reached this stage.
“I have already explained to the media and everyone that this was only the act of a few employees in T-K Corporation, and I have already fired them from the company and issued a public apology to provide the citizens of Country Z with an explanation. Yet, they are still not letting go of this matter.”
Jose recalled that their public relations management system did not have any leaks, and it was a perfect crisis management case.
But why did it not have the effect that he expected?
Chu Jingnan just looked at Jose and said, “Country Z has a saying that goes, a thousand mile journey could be ruined by an anthole. What this means is that we must not downplay the effect of our own mistakes. One small mistake could cause huge trouble, or cause us to suffer huge losses, to the point that your life could be ruined.”
Jose could not understand. “I don’t feel as if this mistake was so serious that we can’t recover from it.”
To him, this was only a small matter.
Country Z’s people were too calculative and bore grudges over small matters.
Chu Jingnan closed the doc.u.ments that he had on hand and said, “T-K Corporation was pushed up the sales pedestal and became Country Z’s most influential health supplements brand. How much of it was due to your advertising, promotion and packaging, I believe you know it best.”
Jose was shaken, and then he suddenly realized where his mistake lay.
Chu Jingnan continued, “As a matter of fact, the moment T-K Corporation’s Traditional Chinese Medicinal products went on the market, it was highly controversial. On one hand, Country Z’s citizens were talking about resisting foreign capital. Yet, on the other, they were tempted by your great advertising and developed an interest in your product. The sales growth was not due to their recognition for your product, but rather their curiosity in it.”
This was where the problem lay.
The citizens did not really approve of T-K Corporation’s product. Hence, its market share would be unstable, to begin with. T-K Corporation did not take the opportunity to manage their own product well and to stabilize their market share. Rather, they chased after instant success to bring down Lanxin Corporation and to achieve a monopoly in Country Z’s health supplements market.
This was putting the cart before the horse.
“So that’s the case!” Jose suddenly lost strength in his body as he realized what a low level mistake he made. He had missed the best opportunity to gain a greater market share in Country Z’s health supplements market.
He was distracted by the thought of bringing down Lanxin Corporation and was charmed by the interest that the people had in T-K Corporation. He only chased down Lanxin Corporation to defeat them, forgot about his final goal of creating profits for the company, and only focused on increasing their market share in Country Z.
Chu Jingnan added, “T-K Corporation’s Traditional Chinese Medicine health product was on the market for less than a year, how could it match Lanxin Corporation’s six to seven years of operations?”
The citizens only bought T-K Corporation’s product due to the overwhelming amount of advertis.e.m.e.nts and promotion.
However, Lanxin Corporation had held the market share for six to seven years, and the quality of their product was what had the heart of the people. This was also why when T-K Corporation attempted to release rumours about Lanxin Corporation’s product quality, it did not pick up.
How could a moment of curiosity match something that had already captured a person’s heart?
T-K Corporation could not make use of the people’s momentary curiosity to carefully manage their own products. Hence, they lost the faith of the people and received bad reviews from many who tried it, making it worst for them.
Jose then realized and said, “I always thought that Lanxin Corporation was able to bring down T-K Corporation again and again due to their tricks and ploys. Now I realize that we have been truly defeated, and Bella was meticulous and held the chips in her hand all along. She can be seen as a genius. I can’t match up to her at all.”
Ever since T-K Corporation and Lanxin Corporation’s acquisition war began, Bella had always held control of the situation tightly and manipulated people, calculated and plotted, sending T-K Corporation to the edge step by step.
This kind of person was truly the scariest.
Chu Jingnan sighed. “T-K Corporation’s falling market share allows for an even stronger retaliation from Lanxin Corporation. You… had better make your preparations!”
Chu Jingnan was not too optimistic about it.
From his perspective, T-K Corporation was already set to lose.
To him, T-K Corporation’s acquisition would become a huge failure in his life, a failure that could never be forgotten.
And the person who caused him to fall was… Bella!
Other than Wen Xinya, there was another person who caused him to taste failure.