LVIII
As a literary adviser of the Harpers, I very earnestly urged them to publish Mrs. Custer"s "Boots and Saddles." In my "opinion" recommending its acceptance, I said that their other readers would probably be unanimous in advising its rejection, and would offer excellent reasons in support of that advice. I added that those very reasons were the promptings of my advice to the contrary.
When all the opinions were in--all but mine being adverse--Mr. Joe Harper sent copies of them to me, asking me to read them carefully and, after consideration, to report whether or not I still adhered to my opinion in favor of the book. I promptly replied that I did, giving my reasons, which were based mainly on the very considerations urged by the other readers in behalf of rejection. In my earnestness I ventured, as I had never done before, upon a prediction. I said that in my opinion the book would reach a sale of twenty thousand copies--a figure then considered very great for the sale of any current book.
[Sidenote: "Boots and Saddles"]
A month after "Boots and Saddles" was published, I happened to be in the Harper offices, and Mr. Joe Harper beckoned me to him. With a very solemn countenance, which did not hide the twinkle in his eye, he said:
"Of course, when you make a c.o.c.k-sure prediction as to the sale of a book, and we accept it on the strength of your enthusiastic advice, we expect you to make the failure good."
"To what book do you refer?" I asked.
"Mrs. Custer"s. You predicted a sale of twenty thousand for it, and it has now been out a full month and----"
"What are the figures for the first month, Mr. Harper?" I interrupted.
"Well, what do you think? It is the first month that sets the pace, you know. What"s your guess?"
"Ten thousand," I ventured.
"What? Of that book? In its first month? Are you a rainbow chaser?"
I had caught the glint in his eye, and so I responded:
"Oh, well, if that guess is so badly out I"ll double it, and say twenty thousand."
"Do you mean that--seriously?" he asked.
"Yes, quite seriously. So seriously that I"ll agree to pay the royalties on all copies short of twenty thousand, if you"ll agree to give me a sum equal to the royalties on all copies sold in excess of that number."
He chuckled inwardly but audibly. Then, picking up a paper from his desk, he pa.s.sed it to me, saying;
"Look. There are the figures."
The sales had amounted to some hundred more than the twenty thousand I had guessed, and there were no indications of any early falling off of the orders that were daily and hourly coming in.
I mention this case of successful prediction because it gives me a text for saying that ordinarily there is nothing so utterly impossible as foresight, of any trustworthy sort, concerning the sale of a book. In this case the fact that "Boots and Saddles" was the very unliterary, and altogether winning tribute of a loving wife to her dead hero husband, afforded a secure ground of prediction. The book appealed to sentiments with which every human heart--coa.r.s.e or refined, high, low, or middle cla.s.s--is in eternal sympathy. Ordinarily there is no such secure ground upon which to base a prediction of success for any book. The plate-room of every publisher is the graveyard of a mult.i.tude of books that promised well but died young, and the plates are their headstones. Every publisher has had experiences that convince him of the impossibility of discovering beforehand what books will sell well and what will "die a-borning." Every publisher has had books of his publishing succeed far beyond his expectations, and other books fail, on the success of which he had confidently reckoned. And the worst of it is that the quality of a book seems to have little or nothing to do with the matter, one way or the other.
One night at the Authors Club, I sat with a group of prolific and successful authors, and as a matter of curious interest I asked each of them to say how far their own and their publishers" antic.i.p.ations with respect to the comparative success of their several books had been borne out by the actual sales. Almost every one of them had a story to tell of disappointment with the books that were most confidently expected to succeed, and of the success of other books that had been regarded as least promising.
The experience is as old as literature itself, doubtless. Thomas Campbell came even to hate his "Pleasures of Hope," because its fame completely overshadowed that of "Gertrude of Wyoming" and some other poems of his which he regarded as immeasurably superior to that work.
He resented the fact that in introducing him or otherwise mentioning him everybody added to his name the phrase "Author of the "Pleasures of Hope,"" and he bitterly predicted that when he died somebody would carve that detested legend upon his tombstone. In the event, somebody did.
A lifelong intimate of George Eliot once told me that bitterness was mingled with the wine of applause in her cup, because, as she said: "A stupid public persists in neglecting my poems, which are far superior to anything I ever wrote in prose."
In the same way such fame as Thomas Dunn English won, rested mainly upon the song of "Ben Bolt." Yet one day during his later years I heard him angrily say in response to some mention of that song: "Oh, d.a.m.n "Ben Bolt." It rides me like an incubus."
LIX
[Sidenote: Letters of Introduction]
While I was conducting my literary shop at home, there came to me many persons bearing letters of introduction which I was in courtesy bound to honor. Some of these brought literary work of an acceptable sort for me to do. Through them a number--perhaps a dozen or so--of books were brought to me to edit, and in the course of the work upon such books I made a few familiar friends, whose intimacy in my household was a pleasure to me and my family while the friends in question lived. They are all dead now--or nearly all.
But mainly the bearers of letters of introduction who came to me at that time were very worthy persons who wanted to do literary work, but had not the smallest qualification for it. Some of them had rejected ma.n.u.scripts which they were sure that I, "with my influence," could easily market to the replenishment of their emaciated purses. For the conviction that the acceptance of ma.n.u.scripts goes chiefly by favor is ineradicable from the amateur literary mind. I have found it quite useless to explain to such persons that favor has nothing to do with the matter, that every editor and every publisher is always and eagerly alert to discern new writers of promise and to exploit them. The persons to whom these truths are told, simply do not believe them. They _know_ that their own stories or essays or what not, are far superior to those accepted and published. Every one of their friends has a.s.sured them of that, and their own consciousness confirms the judgment. Scores of them have left my library in full a.s.surance that I was a member of some "literary ring," that was organized to exclude from publication the writings of all but the members of the ring. It was idle to point out to them the introduction of Saxe Holm, of Constance Fenimore Woolson, of Mrs. Custer, of Charles Egbert Craddock, or of any other of a dozen or more new writers who had recently come to the front. They were a.s.sured that each of these had enjoyed the benefits of "pull" of some sort.
One charming young lady of the "Society" sort brought me half a dozen letters of introduction from persons of social prominence, urging her upon my attention. She had written a "Society novel," she told me, and she wanted to get it published. She was altogether too well informed as to publishing conditions, to send her ma.n.u.script to any publisher without first securing "influence" in its behalf. She was perfectly well aware that I was a person possessed of influence, and so she had come to me. Wouldn"t I, for a consideration, secure the acceptance of her novel by some reputable house?
I told her that "for a consideration"--namely, fifty dollars--I would read her ma.n.u.script and give her a judgment upon its merits, after which she might offer it to any publisher she saw fit, and that that was all I could do for her.
[Sidenote: The Disappointment of Lily Browneyes]
"But you are "on the inside" at Harpers"," she replied, "and of course your verdict is conclusive with them."
"In some cases it is," I answered. "It has proved to be so in one peculiar case. I recently sold the Harpers a serial story of my own for their _Young People_. Afterwards a story of Captain Kirk Munroe"s came to me for judgment. It covered so nearly the same ground that mine did, that both could not be used. But his story seemed to me so much better than my own, for the use proposed, that I advised the Harpers to accept it and return to me my own already accepted ma.n.u.script. They have acted upon my advice and I am a good many hundreds of dollars out of pocket in consequence. Now, my dear Miss Browneyes," I added, "you see upon what my influence with the Harpers rests. In so far as they accept literary productions upon my advice, they do so simply because they know that my advice is honest and represents my real judgment of the merits of things offered for publication. If I should base my recommendations upon any other foundation than that of integrity and an absolutely sincere critical judgment, I should soon have no more influence with the Harpers than any truckman in the streets can command. I will read your ma.n.u.script and give you my honest opinion of it, for fifty dollars, if you wish me to do so. But I do not advise you to do that. Judging of it in advance, from what I have seen of you, and from what I know of the limitations of the Society life you have led, I strongly advise you not to waste fifty dollars of your father"s money in that way. It is scarcely conceivable that with your very limited knowledge of life, and your carefully restricted outlook, you can have written a novel of any value whatever. You had better save your fifty dollars to help pay for your next love of a bonnet."
"I"m awfully disappointed," she said. "You see it would be so nice to have all my Society friends talking about "Lily Browneyes"s book," and perhaps that ought to be considered. You see almost every one of my Society friends would buy the book "just to see what that little chatterbox, Lily Browneyes, has found to write about." I should think, that would make the fortune of the book."
"How many Society friends have you, Miss Browneyes?" I asked.
"Oh, heaps of them--scores--dead oodles and scads of "em, as we girls say."
"But really, how many?" I persisted. "Suppose your book were published, how many of your Society friends could you confidently reckon upon as probable purchasers? Here"s paper and a pencil. Suppose you set down their names and tot them up."
She eagerly undertook the task, and after half an hour she had a list of forty-odd persons who would pretty surely buy the book--"if they couldn"t borrow it," she added.
I explained the matter to her somewhat--dwelling upon the fact that a sale of two thousand copies would barely reimburse the publisher"s outlay.
She said I had been "very nice" to her, but on the whole she decided to accept my advice and not pay me fifty dollars for a futile reading of the ma.n.u.script. I was glad of that. For it seemed like breaking a b.u.t.terfly to disappoint so charming a young girl.
The letters Lily Browneyes brought me had at least the merit of sincerity. They were meant to help her accomplish her purpose, and not as so many letters of the kind are, to get rid of importunity by shifting it to the shoulders of some one else. I remember something that ill.u.s.trates my meaning.
I presided, many years ago, at a banquet given by the Authors Club to Mr. William Dean Howells. Nothing was prearranged. There was no schedule of toasts in my hand, no list of speakers primed to respond to them.
With so brilliant a company to draw upon I had no fear as to the results of calling up the man I wanted, without warning.
In the course of the haphazard performance, it occurred to me that we ought to have a speech from some publisher, and accordingly I called upon Mr. J. Henry Harper--"Harry Harper," we who knew and loved him called him.
His embarra.s.sment was positively painful to behold. He made no attempt whatever to respond but appealed to me to excuse him.
[Sidenote: Mark Twain"s Method]
At that point Mark Twain came to the rescue by offering to make Mr.
Harper"s speech for him. "I"m a publisher myself," he explained, "and I"ll speak for the publishers."