Of course, the entire town soon knew of the upshot of the battle, of the year-long battle, between Denry and his mother, and the means adopted by Denry to win. The town also had been hoodwinked, but it did not mind that. It loved its Denry the more, and seeing that he was now properly established in the most remarkable house in the district, it soon afterwards made him a Town Councillor as some reward for his talent in amusing it.
And Denry would say to himself:
"Everything went like clockwork, except the mustard and water. I didn"t bargain for the mustard and water. And yet, if I was clever enough to think of putting a label on the bottle and to have the beds prepared, I ought to have been clever enough to keep mustard out of the house." It would be wrong to mince the unpleasant fact that the sham poisoning which he had arranged to the end that he and his mother should pa.s.s the night in the house had finished in a manner much too realistic for Denry"s pleasure. Mustard and water, particularly when mixed by Mrs Machin, is mustard and water. She had that consolation.
CHAPTER IX
THE GREAT NEWSPAPER WAR
I
When Denry and his mother had been established a year and a month in the new house at Bleakridge, Denry received a visit one evening which perhaps flattered him more than anything had ever flattered him. The visitor was Mr Myson. Now Mr Myson was the founder, proprietor and editor of the _Five Towns Weekly_, a new organ of public opinion which had been in existence about a year; and Denry thought that Mr Myson had popped in to see him in pursuit of an advertis.e.m.e.nt of the Thrift Club, and at first he was not at all flattered.
But Mr Myson was not hunting for advertis.e.m.e.nts, and Denry soon saw him to be the kind of man who would be likely to depute that work to others.
Of middle height, well and quietly dressed, with a sober, a.s.sured deportment, he spoke in a voice and accent that were not of the Five Towns; they were superior to the Five Towns. And in fact Mr Myson originated in Manchester and had seen London. He was not provincial, and he beheld the Five Towns as part of the provinces; which no native of the Five Towns ever succeeds in doing. Nevertheless, his manner to Denry was the summit of easy and yet deferential politeness.
He asked permission "to put something before" Denry. And when, rather taken aback by such smooth phrases, Denry had graciously accorded the permission, he gave a brief history of the _Five Towns Weekly_, showing how its circulation had grown, and definitely stating that at that moment it was yielding a profit. Then he said:
"Now my scheme is to turn it into a daily."
"Very good notion," said Denry, instinctively.
"I"m glad you think so," said Mr Myson. "Because I"ve come here in the hope of getting your a.s.sistance. I"m a stranger to the district, and I want the co-operation of some one who isn"t. So I"ve come to you. I need money, of course, though I have myself what most people would consider sufficient capital. But what I need more than money is--well--moral support."
"And who put you on to me?" asked Denry.
Mr Myson smiled. "I put myself on to you," said he. "I think I may say I"ve got my bearings in the Five Towns, after over a year"s journalism in it, and it appeared to me that you were the best man I could approach. I always believe in flying high."
Therein was Denry flattered. The visit seemed to him to seal his position in the district in a way in which his election to the Bursley Town Council had failed to do. He had been somehow disappointed with that election. He had desired to display his interest in the serious welfare of the town, and to answer his opponent"s arguments with better ones. But the burgesses of his ward appeared to have no pa.s.sionate love of logic. They just cried "Good old Denry!" and elected him--with a majority of only forty-one votes. He had expected to feel a different Denry when he could put "Councillor" before his name. It was not so. He had been solemnly in the mayoral procession to church, he had attended meetings of the council, he had been nominated to the Watch Committee.
But he was still precisely the same Denry, though the youngest member of the council. But now he was being recognised from the outside. Mr Myson"s keen Manchester eye, ranging over the quarter of a million inhabitants of the Five Towns in search of a representative individual force, had settled on Denry Machin. Yes, he was flattered. Mr Myson"s choice threw a rose-light on all Denry"s career: his wealth and its origin; his house and stable, which were the astonishment and the admiration of the town; his Universal Thrift Club; yea, and his councillorship! After all, these _were_ marvels. (And possibly the greatest marvel was the resigned presence of his mother in that wondrous house, and the fact that she consented to employ Rose Chudd, the incomparable Sappho of charwomen, for three hours every day.)
In fine, he perceived from Mr Myson"s eyes that his position was unique.
And after they had chatted a little, and the conversation had deviated momentarily from journalism to house property, he offered to display Machin House (as he had christened it) to Mr Myson, and Mr Myson was really impressed beyond the ordinary. Mr Myson"s homage to Mrs Machin, whom they chanced on in the paradise of the bath-room, was the polished mirror of courtesy. How Denry wished that he could behave like that when he happened to meet countesses.
Then, once more in the drawing-room, they resumed the subject of newspapers.
"You know," said Mr Myson, "it"s really a very bad thing indeed for a district to have only one daily newspaper. I"ve nothing myself to say against _The Staffordshire Signal_, but you"d perhaps be astonished"--this in a confidential tone--"at the feeling there is against the _Signal_ in many quarters."
"Really!" said Denry.
"Of course its fault is that it isn"t sufficiently interested in the great public questions of the district. And it can"t be. Because it can"t take a definite side. It must try to please all parties. At any rate it must offend none. That is the great evil of a journalistic monopoly.... Two hundred and fifty thousand people--why! there is an ample public for two first-cla.s.s papers. Look at Nottingham! Look at Bristol! Look at Leeds! Look at Sheffield!...and _their_ newspapers."
And Denry endeavoured to look at these great cities! Truly the Five Towns was just about as big.
The dizzy journalistic intoxication seized him. He did not give Mr Myson an answer at once, but he gave himself an answer at once. He would go into the immense adventure. He was very friendly with the _Signal_ people--certainly; but business was business, and the highest welfare of the Five Towns was the highest welfare of the Five Towns.
Soon afterwards all the h.o.a.rdings of the district spoke with one blue voice, and said that the _Five Towns Weekly_ was to be transformed into the _Five Towns Daily_, with four editions, beginning each day at noon, and that the new organ would be conducted on the lines of a first-cla.s.s evening paper.
The inner ring of knowing ones knew that a company ent.i.tled "The Five Towns Newspapers, Limited," had been formed, with a capital of ten thousand pounds, and that Mr Myson held three thousand pounds" worth of shares, and the great Denry Machin one thousand five hundred, and that the remainder were to be sold and allotted as occasion demanded. The inner ring said that nothing would ever be able to stand up against the _Signal_. On the other hand, it admitted that Denry, the most prodigious card ever born into the Five Towns, had never been floored by anything. The inner ring antic.i.p.ated the future with glee. Denry and Mr Myson antic.i.p.ated the future with righteous confidence. As for the _Signal_, it went on its august way, blind to sensational h.o.a.rdings.
II
On the day of the appearance of the first issue of the _Five Towns Daily_, the offices of the new paper at Hanbridge gave proof of their excellent organisation, working in all details with an admirable smoothness. In the bas.e.m.e.nt a Marinoni machine thundered like a sucking dove to produce fifteen thousand copies an hour. On the ground floor ingenious arrangements had been made for publishing the paper; in particular, the iron railings to keep the boys in order in front of the publishing counter had been imitated from the _Signal_. On the first floor was the editor and founder with his staff, and above that the composing department. The number of stairs that separated the composing department from the machine-room was not a positive advantage, but bricks and mortar are inelastic, and one does what one can. The offices looked very well from the outside, and they compared pa.s.sably with the offices of the _Signal_ close by. The posters were duly in the ground-floor windows, and gold signs, one above another to the roof, produced an air of lucrative success.
Denry happened to be in the _Daily_ offices that afternoon. He had had nothing to do with the details of organisation, for details of organisation were not his speciality. His speciality was large, leading ideas. He knew almost nothing of the agreements with correspondents and Press a.s.sociation and Central News, and the racing services and the fiction syndicates, nor of the difficulties with the Compositors" Union, nor of the struggle to lower the price of paper by the twentieth of a penny per pound, nor of the awful discounts allowed to certain advertisers, nor of the friction with the railway company, nor of the sickening adulation that had been lavished on quite unimportant newsagents, nor--worst of all--of the dearth of newsboys. These matters did not attract him. He could not stoop to them. But when Mr Myson, calm and proud, escorted him down to the machine-room, and the Marinoni threw a folded pink _Daily_ almost into his hands, and it looked exactly like a real newspaper, and he saw one of his own descriptive articles in it, and he reflected that he was an owner of it--then Denry was attracted and delighted, and his heart beat. For this pink thing was the symbol and result of the whole affair, and had the effect of a miracle on him.
And he said to himself, never guessing how many thousands of men had said it before him, that a newspaper was the finest toy in the world.
About four o"clock the publisher, in shirt sleeves and an ap.r.o.n, came up to Mr Myson and respectfully asked him to step into the publishing office. Mr Myson stepped into the publishing office and Denry with him, and they there beheld a small ragged boy with a bleeding nose and a bundle of _Dailys_ in his wounded hand.
"Yes," the boy sobbed; "and they said they"d cut my eyes out and plee [play] marbles wi" "em, if they cotched me in Crown Square agen," And he threw down the papers with a final yell.
The two directors learnt that the delicate threat had been uttered by four _Signal_ boys, who had objected to any fellow-boys offering any paper other than the _Signal_ for sale in Crown Square or anywhere else.
Of course, it was absurd.
Still, absurd as it was, it continued. The central publishing offices of the _Daily_ at Hanbridge, and its branch offices in the neighbouring towns, were like military hospitals, and the truth appeared to the directors that while the public was panting to buy copies of the _Daily_, the sale of the _Daily_ was being prevented by means of a scandalous conspiracy on the part of _Signal_ boys. For it must be understood that in the Five Towns people prefer to catch their newspaper in the street as it flies and cries. The _Signal_ had a vast army of boys, to whom every year it gave a great _fete_.
Indeed, the _Signal_ possessed nearly all the available boys, and a.s.suredly all the most pugilistic and strongest boys. Mr Myson had obtained boys only after persistent inquiry and demand, and such as he had found were not the fittest, and therefore were unlikely to survive.
You would have supposed that in a district that never ceases to grumble about bad trade and unemployment, thousands of boys would have been delighted to buy the _Daily_ at fourpence a dozen and sell it at sixpence. But it was not so.
On the second day the dearth of boys at the offices of the _Daily_ was painful. There was that magnificent, enterprising newspaper waiting to be sold, and there was the great enlightened public waiting to buy; and scarcely any business could be done because the _Signal_ boys had established a reign of terror over their puny and upstart rivals!
The situation was unthinkable.
Still, unthinkable as it was, it continued. Mr Myson had thought of everything except this. Naturally it had not occurred to him that an immense and serious effort for the general weal was going to be blocked by a gang of tatterdemalions.
He complained with dignity to the _Signal_, and was informed with dignity by the _Signal_ that the _Signal_ could not be responsible for the playful antics of its boys in the streets; that, in short, the Five Towns was a free country. In the latter proposition Mr Myson did not concur.
After trouble in the persuasion of parents--astonishing how indifferent the Five Towns" parent was to the loss of blood by his offspring!--a case reached the police-court. At the hearing the _Signal_ gave a solicitor a watching brief, and that solicitor expressed the _Signal"s_ horror of carnage. The evidence was excessively contradictory, and the Stipendiary dismissed the summons with a good joke. The sole definite result was that the boy whose father had ostensibly brought the summons, got his ear torn within a quarter of an hour of leaving the court. Boys will be boys.
Still, the _Daily_ had so little faith in human nature that it could not believe that the _Signal_ was not secretly encouraging its boys to be boys. It could not believe that the _Signal_, out of a sincere desire for fair play and for the highest welfare of the district, would willingly sacrifice nearly half its circulation and a portion of its advertis.e.m.e.nt revenue. And the hurt tone of Mr Myson"s leading articles seemed to indicate that in Mr Myson"s opinion his older rival _ought_ to do everything in its power to ruin itself. The _Signal_ never spoke of the fight. The _Daily_ gave shocking details of it every day.
The struggle trailed on through the weeks.
Then Denry had one of his ideas. An advertis.e.m.e.nt was printed in the _Daily_ for two hundred able-bodied men to earn two shillings for working six hours a day. An address different from the address of the _Daily_ was given. By a ruse Denry procured the insertion of the advertis.e.m.e.nt in the _Signal_ also.
"We must expend our capital on getting the paper on to the streets,"
said Denry. "That"s evident. We"ll have it sold by men. We"ll soon see if the _Signal_ ragam.u.f.fins will attack _them_. And we won"t pay "em by results; we"ll pay "em a fixed wage; that"ll fetch "em. And a commission on sales into the bargain. Why! I wouldn"t mind engaging _five_ hundred men. Swamp the streets! That"s it! Hang expense. And when we"ve done the trick, then we can go back to the boys; they"ll have learnt their lesson."
And Mr Myson agreed and was pleased that Denry was living up to his reputation.
The state of the earthenware trade was supposed that summer to be worse than it had been since 1869, and the grumblings of the unemployed were prodigious, even seditious. Mr Myson therefore, as a measure of precaution, engaged a couple of policemen to ensure order at the address, and during the hours, named in the advertis.e.m.e.nt as a rendezvous for respectable men in search of a well-paid job. Having regard to the thousands of perishing families in the Five Towns, he foresaw a rush and a crush of eager breadwinners. Indeed, the arrangements were elaborate.