Chapter 2559: Comparable to Lu Man
Because of what Yan Zhiqing did, the other celebrities could no longer act dumb and deaf and not make a stand.
Yan Zhiqing had already made her stand so clear. How would it look if the others did not make their stand clear too?
That they still wanted to work with Trubo?
Could they not show more moral backbone?
Could it be that they’d really had some dealings with Trubo?
So, many celebrities popped out like bamboo shoots after a rain, all stating that they would have no working relations with Trubo.
Trubo instantly fell into an embarra.s.sing and awkward situation.
They came full of pride to enter the domestic market and carried themselves with nothing but the att.i.tude of royalty.
Even in their various publicity materials, they boasted and bragged about their brand as if it was second to none.
Yet now, they had become the b.u.t.t of jokes.
With the incident this time, besides the netizens who were just there to watch the show, there were also many professionals who had a.n.a.lyzed the situation from many angles.
Like people in the public relations industry, who had already started a.n.a.lyzing this incident as a case study from all kinds of angles.
Some a.n.a.lyzed it from Lu Xiuse’s angle, some from Trubo’s angle, and some from Yan Zhiqing’s angle.
They had even specifically come up with many solution proposals to depict what they would do if their own company took on the case this time.
Naturally, the incident this time came to an end with Yan Zhiqing getting the overwhelming victory on her side.
So there were professionals who started methodically a.n.a.lyzing the strategy adopted from Yan Zhiqing’s angle step by step. To uncover the reason why they did what they did, what were their motives, as well as the effects they achieved.
From the att.i.tudes of the eight great families to Yan Zhiqing’s personal statement.
Then to the statements made by the various celebrities.
“The eight great families making their stand this time serves as a primer, pus.h.i.+ng the popularity of this issue to its peak and drawing over the attention of those netizens who did not usually look at entertainment news as well. After a huge amount of attention had been attracted, Trubo made their first move. Meanwhile, Yan Zhiqing personally came out to tear things apart ruthlessly, which is the second step of the plan. At first the other celebrities did not come out and make a statement, because they all had the mentality of not wanting to seal off their back routes. After the incident has died down, they would still have a chance to work with Trubo.
“This was also the reason why Trubo was not anxious at the start. They knew that because the celebrities’ interests were at stake, they definitely would not be short of celebrities coming forward to become the spokesperson for their brand. But they did not expect that Yan Zhiqing would personally come out to speak up. Because Yan Zhiqing made her stand clear, she laid out on the table at once the unspoken, dirty rules that everyone knew of and silently admitted to, forcing the other celebrities to have no choice but to take the initiative to make their stand clear. Whoever did not make a stand would possibly be one of those who admit to succ.u.mbing to these dirty, unspoken rules.
“Of course, even if you made a stand, it does not prove that you really did not do it before, but at least you have to put on a show about it. In this way, they sealed Trubo’s back route as well. Trubo came with such great fanfare to the country, yet they could not even find a brand spokesperson, so their brand image slipped down by a notch first. In the future, who knows if they will recover, but they certainly won’t be able to within a short period of time. They are famous, but their infamy is even greater.
“Within a short time, they are unlikely to produce any good results. If they could even open their flags.h.i.+p store, it would be considered good enough already, much less having good results. Who knows how long Trubo can hold out in the country, how long they can stand suffering losses in the country, and whether they can hold out until the netizens have forgotten about this matter and no longer think that their brand’s jewelry was a disgrace?
“There’s also another point. If word of this incident spreads overseas, then their brand image overseas… Trubo’s customer base has all along been centered in the royal families from various countries, as well as the rich madames and debutantes of high society. These people are also the people who are the most prideful.”
After one round of a.n.a.lysis, this person said, “The PR team that Yan Zhiqing found is really impressive. One segment is linked tightly to the next, making one unable to react in time. It’s comparable to Lu Man.”