A SUCCESSFUL MANEUVER
Elation expressed my feeling at the result of the change in my business. The material benefit already was demonstrated and the mental satisfaction at the correctness of my judgment added much to the pleasure of reaping the profit.
Apparently 1881 was to be a banner year.
My firm was growing rapidly into prominence. From Maine to California and throughout the Canadas we were now well known.
I say we, for as my readers will remember, in 1876 when my partner, Allis, retired, I continued doing business as W. E. Stowe & Company, though I never after had a partner and all acts of or reference to the firm will be understood as relating to myself individually.
Our statistics, in the absence of any official figures, were accepted by the trade as an authority, and in the foreign markets also, so far as the American figures were concerned, they were regarded in the same light.
As the business between London and New York was large and I foresaw that it must increase greatly I was desirous of having a London connection. A dozen reputable firms were open to me but I was ambitious. I looked forward to become the leading firm in the trade in this country and I wanted a connection with the leading firm in London.
This firm had been for some months consigning occasional parcels to a large banking house. The bankers sold through any broker. A share of the business came to our office but it was unimportant. I wanted it all, not so much for its present as for the future value.
So far as this market was concerned I knew we were in a position that was unique.
We enjoyed the confidence of the large importers and dealers and were in close touch with the consuming trade throughout the country.
Our facilities for getting information as to stocks in the aggregate and individually were unequalled. The large consumers posted us in advance of what their requirements would be for certain periods.
If the large city dealers were manipulating the market it was done through our office and we knew their plans.
Information of this character must be of value to the London firm and we knew it was not getting it.
That was my keynote.
I wrote the firm a newsy, chatty market letter, saying nothing of doing business together. After that first letter I never let a mail steamer leave New York that did not carry a letter to the firm from our office.
While those letters gave enough information to show the recipient our position in the trade, I wish to emphasize the fact that not one word was written that in the remotest degree was a violation of any confidence reposed in us by our New York friends.
The weeks went by and we received from the London firm--nothing.
Finally came a brief communication acknowledging with thanks our various letters and requesting their continuance, ending with an offer, if at any time they could be of service to us in the way of giving information on their market, to reciprocate.
To this I replied with a request that the monthly European statistics, which the firm published, should be cabled us at the end of each month that we might publish them with ours.
This request was complied with, and thereafter we kept up our letters, always endeavoring to make them more interesting and occasionally receiving brief letters in acknowledgment.
This one-sided correspondence continued for several months, then I wrote that we purposed forming a London connection and would much prefer to do so with their firm if open for it. If not, we should of course be compelled to cease our advices and make an arrangement with some other firm.
As I had hoped, the taste of our quality had encouraged an appet.i.te for more, and after brief negotiations an arrangement was entered into by which we controlled the firm"s business in the American markets.
It proved a very profitable arrangement for both firms.
With this London connection secured I had taken the last step necessary for doing business on the broadest scale.
The wheel had been built starting from the hub, the tire was elastic, and as the spokes lengthened the circ.u.mference became so large that we were gathering force with each revolution and all the business in sight was coming our way.
Up to this time I had done nothing in the way of seeking speculative customers and I now began to think seriously of doing so.
The field was large, the only difficulty was to get people who had been accustomed to speculate in grain, cotton, and petroleum to try a new commodity. I knew the opportunities for money making, but it was necessary to convince the speculator that the chances of gain were better, the possibility of loss less than in the well-known great speculative commodities of the age.
I commenced the preparation of educational literature with which I meant to circularize the country. I did not want the small fry, the little speculator with only a few hundreds or thousands of dollars. What I was after was men of financial ability and the nerve to go into large operations and see them through to a finish.
Before I made a move, our first speculative client put in an appearance.
He was in the trade, senior partner of the largest firm in Baltimore, and no argument from us was necessary. Calling at the office he gave us an order for his individual account, the transaction to be carried in our name.
It was not a large order, the margin he deposited with us being but two thousand dollars.
When the transaction was closed and we returned him his margin, we had the pleasure of including in our cheque thirty-nine hundred dollars profit, after deducting our commissions, which amounted to five hundred and seventy-five dollars.
This experience gave me a hint I was quick to take. If an individual member of one firm in the trade would speculate, why not members of other firms? The ethics of the case, the propriety of a partner speculating on his own account in a commodity in which his firm was dealing, did not concern me.
Here was a field I had not counted on and I determined to explore it before going to the general public.
I had one hundred letters mailed in plain envelopes to individual members of the larger firms which we were regularly selling. The result astonished me. This was in December, 1881, and before the following February sixty-seven of the men written to had accounts on our books.
Some of the novel experiences in this branch of the business will be related in a later chapter.
As I had antic.i.p.ated, 1881 was a banner year. My profits were nearly twenty-eight thousand dollars.
CHAPTER XVI
"REDSTONE"
"Sunnyside" had become too small for us.
Our life had been so happy there we could not bear to think of leaving it. I had an architect look the house over and prepare plans for an extensive addition.
This was done, though he strongly disadvised it. I could not but admit the force of his argument that it was foolish, regarded from an investment point of view, to expend on the place the amount I contemplated. Far better to sell and build a new house was his opinion.
Then we talked of moving the house to another plot and building on the old site. To this there were two objections. The site was not suitable for the style of house I wanted and there was too little land, with no opportunity to add to it as the land on either side was already occupied.
The matter was settled by the appearance of a buyer for "Sunnyside,"
at a price that paid me a fair profit, and I made the sale subject to possession being given when the new house was completed.
[Ill.u.s.tration: "REDSTONE"]
Within a stone"s throw of "Sunnyside" was a plot of land, a little less than two acres in extent that we had always admired. I bought the land for five thousand dollars and the architect commenced at once on the plans.
We thought that the new house was to be our home for the rest of our days and naturally the greatest interest was taken in every detail. The first plans submitted were satisfactory, after a few minor changes, and ground was broken on July 2d, 1881. How we watched the progress.
From the time the first shovelful of earth was taken out for the excavations until the last work was finished, not a day pa.s.sed that we did not go over it all.