Chapter 1107 - Shrouding the Sky!Ji Feng didn"t pay much attention to the news that He Hong"s phone had brought about. Actually, when the 3D television set was being pushed to the international market, Xiao Yu Xuan, Han Zhong and the rest had already expected such a situation.
China"s international status was still not as high as it was in the news, and foreigners were also not as good as the news claimed!
In the eyes of many foreigners, Chinese were still considered to be inferior. Up till now, the concept of the white man had never weakened even a little. There were countless people who said that all men were equal, that there was no discrimination, and so on, but in reality, it was a belly full of discrimination!
However, the straightforward words written in this newspaper still somewhat surprised Ji Feng. This kind of insult to the Soaring Sky Corporation caused Ji Feng to be very angry!He thought for a while and felt the need to give his aunt a call. She had some influence in American business, especially Chinese business. However, when he thought about it again, Ji Feng hesitated.
Although he had helped his aunt deal with the underworld threat, which shocked the American underworld, but in this situation, it was better not to let Americans think that his aunt"s Wida Group was too closely related to the country.
Then, if he did not find his aunt, the only person he could talk to in the United States was the number one Chinese gang, the Qing Gang!
However, Ji Feng was in no hurry to do so. Instead, he went to the Soaring Sky Corporation and discussed with Xiao Yu Xuan and Han Zhong. However, Han Zhong immediately said, "It"s best if you don"t do this!"
Ji Feng was taken aback, and asked: "Why?!"
Han Zhong said, "If we let the Qing Gang do public relations, wouldn"t that give the impression that we have something to do with the underworld? If the media reports it, it wouldn"t be a good thing for us!" It might even cause the American consumers to boycott us, or even worse, it might cause some of the American lawmakers who already hate China and some of the influential people to publicly criticize us! "
Hearing this, Ji Feng couldn"t help but nod his head. Actually, he had also thought that doing so might be a bit inappropriate, so he came to discuss it with Xiao Yu Xuan and Han Zhong.
"Han Zhong is right!"
Xiao Yuxuan said, "In the business world, it"s best not to get infected by these things!"Ji Feng muttered to himself, "However, these are the only people I know in America. If not, I can only look for my aunt …"
"Actually, we don"t need to worry about that at all!"
Han Zhong said, "Our job is to do a good job and rely on the products to speak. The real problem we should be worried about is the German West Gate Group!"Ji Feng frowned and said, "Just relying on the Ximen family?"
Han Zhong said, "In fact, it"s not just our family that encountered this kind of problem. In the process of moving towards the international community, almost all the large enterprises in China have encountered similar problems. We can consult their practices, on one hand, they will conduct public relations with the cooperating enterprises, and on the other hand, we will increase the publicity.
"What do you mean?" Ji Feng asked immediately.
"What do Americans value most?" Han Zhong raised a finger, "Banknotes! As long as we are willing to invest and let most of the people agree with us, then even if a small number of people are unable to say for sure, it doesn"t matter anymore. The key is that our product quality is too tough and consumers will buy it! "
Xiao Yu Xuan also nodded and said, "Han Zhong is right. Propaganda is very important."
Han Zhong looked at Ji Feng and said, "The key thing is, if you want to create an overwhelming propaganda offensive, the money spent is not a small amount.""Whatever needs to be spent must be spent!"
When Ji Feng heard that, he immediately decided. "Don"t forget, when 3D TVs are launched into the international market, the most important thing is to create a reputation and build a brand image. Don"t be afraid to spend money, even if you don"t make money, as long as you can build a brand image, it"s worth it for us!""With those words of yours, things will be much easier." Han Zhong laughed, "I will immediately contact the German West Gate Corporation to discuss a public relations method!"
Ji Feng nodded and replied, "Alright!"
"Actually, there is another way. It is to sue that newspaper and make this matter a news story as much as possible, so that more people will pay attention to it."
Han Zhong said, "To be frank, this is a type of hype!"
Ji Feng said, "You can do as you wish. In terms of business, you"re an expert. If you think it"s feasible, then go ahead and do it. I"ll fully support you!"
Han Zhong slapped his thigh, "Alright! As long as you say those words! "Since Han Zhong had a way to solve the problem, Ji Feng gave him the authority to do so. However, this matter gave him a sense of sobriety. Foreigners were still very wary of China, they could even be said to be hostile towards it!
This caused Ji Feng to be alarmed. He absolutely could not believe the words of some experts or news. If a Chinese company wanted to truly leave, they had to consider these things.
However, even though business matters had found a way to solve them, and it didn"t seem that difficult to do so, the insults that the newspaper had given to the Chinese made Ji Feng feel uncomfortable, and could even be said to be annoyed!
"They are still not strong enough, and the countries are not strong enough!"
Ji Feng thought to himself, "One day, this kind of situation will definitely change!"
Han Zhong moved very quickly. On the second day, a team of lawyers, consisting of several well-known lawyers and a dozen ordinary lawyers, filed a suit in the United States before the local court. They wanted that newspaper to apologize publicly and take back those words that were insulting to the Chinese and compensate the Tengfei Corporation.Most of these lawyers were Americans, which made Ji Feng realize once again the role money could play in the United States.
This lawsuit had caused quite a stir in the United States. Many people were paying attention to it, so Tengfei Electric Appliances became even more famous than before!However, this was not the end. After the prosecution, a large number of advertis.e.m.e.nts had already been produced and began to be released jointly by Tengfei Group and Ximen Group. Perhaps, it was a little exaggerated to say that Tengfei Electrical Appliances could be seen on the streets and alleyways of the United States. However, most of the mainstream media could see the advertis.e.m.e.nts of Tengfei Electrical Appliances" 3D TVs!
Han Zhong even laughed and said that he had learned the techniques of some domestic companies and used the omnipresent advertising bombardment to let as many Americans as possible hear the name of the 3D TV in the shortest time possible!At the very least, the message boards on Ximen Group"s website were already filled with messages from the netizens. Of course, this was not limited to just the American netizens. Anyone in the world who could see this news had left behind words of antic.i.p.ation.
All of a sudden, the news about the Tengfei Group and Tengfei Electric Appliances spread like wildfire. Even some of the world"s largest household electrical appliances companies couldn"t help but raise their eyebrows!Of course, that was not the case for the Chinese people.
This was because normal Chinese people couldn"t even access the websites outside, let alone the fact that 3D TV has long been sold in China.
But this was not all. Other than this kind of hard advertising, Teng Fei Group and Xi Men Group also placed a soft advertis.e.m.e.nt in all the major media in the world. They produced many videos of performance testing of 3D televisions in the air, and a large number of them were posted on all the major websites and television programs.
And the effects of the demonstration could not help but cause an uproar!Even though it was impossible to display the full effect of a normal TV set, just the effect of a normal TV set was enough to amaze the audience.
This earth-shattering advertis.e.m.e.nt had ignited the international market in a very short period of time.
For a time, TF these two flying initials logo represents the brand and products, so many people deeply impressed!
However, neither Tengfei Group nor Ji Feng expected that the people who displayed the most enthusiasm were actually j.a.panese!Other than the netizens commenting on the j.a.panese website, after Zhao Kai"s investigation, there was also a phenomenon — there were actually quite a few j.a.panese working in China who were using various methods to buy and bring back their 3D television sets!
This surprised Ji Feng. He did not expect the j.a.panese to have such support and admiration for the 3D TV set!
However, it is not hard to see how much the j.a.panese are crazy about certain internationally renowned mobile phone brands and how much they love electronics and technology products.This phenomenon also made everyone in the Tengfei Group even more confident!
Of course, while the situation was looking good, there were also different voices. Some of the people who were originally hating or looking down on China were still sparing no effort for the 3D TV set. There were also some in the media who were unmoved and desperately trying to discredit it.
This was not because the public relations between Tengfei Group and Ximen Family had failed, but because even the largest group could not take care of all the media. Furthermore, there were some hardliners who were unmoved by this - perhaps it was because they did not have enough money to pay for it!
However, when faced with the omnipresent advertis.e.m.e.nts, these voices could no longer create a storm. They could only stand guard on that small piece of land and sing.This was something that neither the Tengfei Group nor the Ximen Family would care about, because any product could be liked by every consumer. As long as it could be liked by the majority of the people, it would be a success!
Thus, everything was going according to plan.
However, it was impossible for Ji Feng to always pay attention to the process of going from advertising to the actual sale of the product. Thus, after leaving this matter to Han Zhong and Xiao Yu Xuan, he turned his attention back to the laser gun and alloy items!However, at this time, Ji Feng unexpectedly received a call …