Words for the Wise

Chapter 7

"I am sorry to say I have not," was poor Jacob"s reply, in a desponding voice. "I was unfortunate in business some years ago, and my old debts have drained away from me every dollar I could earn."

"Indeed! that is unfortunate. I was in hopes you could furnish a thousand dollars."

"I might borrow it, perhaps, if the chance is a very good one."

"Well, if you could do that, it would be as well, I suppose," returned the young man. "But you must see about it immediately. If you cannot join me at once, I must find one who will, for the chance is too good to be lost."

Jacob got a full statement of the business proposed, its nature and prospects, and then laid the matter before the three merchants with whom he had at different times lived in the capacity of clerk, and begged them to advance him the required capital. The subject was taken up by them and seriously considered. They all liked Jacob, and felt willing to promote his interests, but had little or no confidence in his ultimate success, on account of his want of economy in personal matters. It was very justly remarked by one of them, that this want of economy, and judicious use of money in personal matters, would go with him in business, and mar all his prospects. Still, as they had great confidence in the other man, they agreed to advance, jointly, the sum needed.

In the mean time, the young man who had made the proposition to Jacob, when he learned that he had once failed in business, was still in debt, and liable to have claims pushed against him, (this he inferred from Jacob"s having stretched the truth, by saying that his old debts drained away from him every dollar, when the fact was he was freed from them by the provisions of the insolvent law of the State,) came to the conclusion that a business connection with him was a thing to be avoided rather than sought after. He accordingly turned his thoughts in another quarter, and when Jones called to inform him that he had raised the capital needed, he was coolly told that it was too late, he having an hour before closed a partnership arrangement with another person, under the belief that Jones could not advance the money required.

This was a bitter disappointment, and soured the mind of Jacob against his fellow man, and against the fates also, which he alleged were all combined against him. His own share in the matter was a thing undreamed of. He believed himself far better qualified for business than the one who had been preferred before him, and he had the thousand dollars to advance. It must be his luck that was against him, nothing else; he could come to no other conclusion. Other people could get along in the world, but he couldn"t. That was the great mystery of his life.

For two years Jacob had been waiting to get married. He had not wished to take this step before entering into business, and having a fair prospect before him. But years were creeping on him apace, and the fair object of his affections seemed weary of delay.

"It"s no use to wait any longer," said he, after this dashing of his cup to the earth. "Luck is against me. I shall never be any thing but a poor devil of a clerk. If Clara is willing to share my humble lot, we might as well be married first as last."

Clara was not unwilling, and Jacob Jones entered into the estate connubial, and took upon him the cares of a family, with a salary of seven hundred dollars a year, to sustain the new order of things.

Instead of taking cheap boarding, or renting a couple of rooms, and commencing housekeeping in a small way, Jacob saw but one course before him, and that was to rent a genteel house, go in debt for genteel furniture, and keep two servants. Two years were the longest that he could bear up under this state of things, when he was sold out by the sheriff, and forced "to go through the mill again," as taking the benefit of the insolvent law was facetiously called in the State where he resided.

"Poor fellow! he has a hard time of it. I wonder why it is that he gets along so badly. He is an industrious man and regular in his habits. It is strange. But some men seem born to ill-luck."

So said some of his pitying friends. Others understood the matter better.

Ten years have pa.s.sed, and Jacob is still a clerk, but not in a store.

Hopeless of getting into business, he applied for a vacancy that occurred in an insurance company, and received the appointment, which he still holds at a salary of twelve hundred dollars a year. After being sold out three times by the sheriff, and having the deep mortification of seeing her husband brought down to the humiliating necessity of applying as often for the benefit of the insolvent law, Mrs. Jones took affairs, by consent of her husband, into her own hands, and managed them with such prudence and economy, that, notwithstanding they have five children, the expenses, all told, are not over eight hundred dollars a year, and half of the surplus, four hundred dollars, is appropriated to the liquidation of debts contracted since their marriage, and the other half deposited in the Savings Bank, as a fund for the education of their children in the higher branches, when they reach a more advanced age.

To this day it is a matter of wonder to Jacob Jones why he could never get along in the world like some people; and he has come to the settled conviction that it is his "luck."

STARTING A NEWSPAPER.

AN EXPERIENCE OF MR. JOHN JONES.

IT happened sometime within the last ten or fifteen years, that, in my way through this troublesome world, I became captivated with the idea of starting a newspaper. That I had some talent for scribbling, I was vain enough to believe, and my estimate of the ability I possessed was sufficiently high to induce me to think that I could give a peculiar interest to the columns of a weekly paper, were such a publication entirely under my control.

I talked about the matter to a number of my literary and other friends, who, much to my satisfaction, saw all in a favourable light, and promised, if I would go on in the proposed enterprise, to use all their interest in my favour.

"I," said one, "will guaranty you fifty subscribers among my own circle of acquaintances."

"And I," said another, "am good for double that number."

"Put me down for a hundred more," said a third, and so the promises of support came like music to my willing ear.

One or two old veterans of the "press gang," to whom I spoke of my design, shrugged their shoulders, and said I had better try my hand at almost any thing else. But I was sanguine that I could succeed, though hundreds had failed before me. I felt that I possessed a peculiar fitness for the work, and could give a peculiar charm to a newspaper that would at once take it to the hearts and homes of the people.

A printer was called upon for an estimate, based upon a circulation of three thousand copies, which was set down as a very moderate expectation. He gave the whole cost of paper, composition, (type setting,) and press-work, at $4000.

This fell a little below my own roughly-made estimate, and settled my determinations. Two thousand copies, at two dollars a copy, which was to be the subscription price, would pay all the expenses, and if the number of subscribers rose to three thousand, of which there was not the shadow of a doubt in my mind, I would have a clear profit of $2000 the first year. And should it go to four thousand, as was most probable, my net income would be about $3400, for all increase would simply be chargeable with cost of paper and press-work--or about sixty cents on a subscriber. After the first year, of course there would be a steady increase in the number of subscribers, which, if at the rate of only a thousand a year, would give me in five years the handsome annual income of $9000. I was rich in prospective! Nothing could now hold me back. I ordered the printer to get ready his cases, and the paper-maker to provide, by a certain time, the paper.

As the terms were to be in advance, or rather the whole year payable at the expiration of the first quarter, I promised to begin paying cash for all contracts at the end of the first quarter. Up to this period of my life, I had gone on the strict principle of owing no man any thing, and I was known in the community where I lived to be a strictly honest and honourable man. Never having strained my credit, it was tight and strong, and I had but to ask the three months" favour to get it without a sign of reluctance.

Next I issued my prospectus for the "Literary Gazette and Weekly Reflex of Art, Literature, and Science, a Newspaper devoted to, &c. &c.," and scattered copies among my friends, expecting each to do his duty for me like a man. They were also posted in every book-store, hotel, and public place in the city. Said city, be it known, rejoiced in a population of a hundred thousand souls, of which number I saw no reason for doubting my ability to reach, with my interesting paper, at least three or four thousand, in the end. That was felt to be a very moderate calculation indeed. Then, when I turned my eyes over our vast country, with its millions and millions of intelligent, enlightened, reading and prosperous people, I felt that even to admit a doubt of success was a weakness for which I ought to be ashamed. And I wondered why, with such a harvest to reap, twenty such enterprises to one were not started.

While in this sanguine state, an individual who had been for thirty years a publisher and editor, prompted, as he said, by a sincere interest in my welfare, called to see me in order to give me the benefit of his experience. He asked me to state my views of the enterprise upon which I was about entering, which I did in glowing terms.

"Very well, Mr. Jones," said he, after I was done, "you base your calculations on three thousand subscribers?"

"I do," was my answer.

"From which number you expect to receive six thousand dollars."

"Certainly; the price of the paper is to be two dollars."

"I doubt, my young friend, very much, whether you will receive four thousand dollars from three thousand subscribers, if you should have that number. Nay, if you get three thousand during the year, you may be very thankful."

"Preposterous!" said I.

"No; not by any means. I have been over this ground before you, and know pretty much what kind of harvest it yields."

"But," said I, "it is not my intention to throw the paper into every man"s house, whether he wants it or not. I will only take good subscribers."

"You would call Mr. B----, over the way, a good subscriber, I presume?"

"Oh yes!" I replied, "I would very much like to have a few thousand like him."

"And Mr. Y----, his next-door neighbour?"

"Yes--he is good, of course."

"That is, able to pay."

"And willing."

"I happen to know, my young friend, that neither of those men will pay a subscription to any thing if they can help it."

"Not to a work to which they have regularly subscribed?"

"No."

"That is as much as to say that they are dishonest men."

"You can say that or any thing else you please; I only give you the information for your own government. You will find a good many like them. Somehow or other, people seem to have a great aversion to paying newspaper bills. I don"t know how it is, but such is the fact. And if you will take the advice of one who knows a good deal more about the business than you do, you will go to wood-sawing in preference to starting a newspaper. You _may_ succeed, but in ten chances, there are nine on the side of failure."

I shrugged my shoulders and looked incredulous.

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