Chapter 1588: Strategic Plan “Copycat”
Wen Xinya smiled sadly. Ling Qingxuan was in the middle of a flower field, and the leaves did not stick to his body. People like him loved to play, and the world was turbulent. Only when one had nothing left could you see their deepest and truest feelings.
Therefore, regarding Ling Qingxuan chasing Ye Feiyu, all of them kept silent and just watched.
Ling Qingxuan did not continue this topic and asked curiously, “What advertising are you thinking of? Are you competing with T-K Group in terms of advertising?”
T-K Group’s advertising was too strong and Wen Xinya could not stop them. It was only natural that they wanted to shoot advertis.e.m.e.nts to compete with T-K Group.
However, he was not in favor of doing so. If compared to T-K Group in advertising, both Lanxin Company and NBJ were already inferior, it was not possible for domestic enterprises to exceed the best advertising team.
More importantly, the huge financial consumption of advertising was not something that Lanxin Company could afford.
T-K Group’s advertising was too strong, making the other party unable to compete with it. Their trick was fierce and poisonous.
Wen Xinya shook her head. “I’m not that stupid!”
The advertising war could not be fought, because domestic companies had long lost to foreign acquisitions in this regard. For many years, advertising had been the most powerful method for them and was the key to their success in foreign investment in the acquisition of companies in Country Z.
Ling Qingxuan was intrigued and asked quickly, “Then, how do you plan to deal with the first phase of T-K Group’s advertising?”
He could not help but admire T-K Group’s advertising campaign. He had expected Lanxin Company and NBJ to be defeated in this bureau, but now, he thought that there was still an interesting show to come.
Wen Xinya voiced. “Do you know what the best and most powerful talents of Country Z are?”
Ling Qingxuan was a little embarra.s.sed and felt that his brain circuit could not keep up with Wen Xinya’s thinking.
“Copying!” Wen Xinya spat out the words harshly. “Can you find a product that has not been copied in Country Z?”
Imitation and copying in Country Z covered almost all industries. Many people said that people in Country Z liked to compete with themselves, and foreigners liked to compete with others.
In fact, she quite agreed with this sentence.
However, she did not think that there was anything wrong with this. In order to keep the market compet.i.tive and improving, they needed more products.
Ling Qingxuan suddenly widened his eyes and looked at Wen Xinya in shock. Even his speech became difficult. “You… are you thinking…”
Such a shameless trick was beyond the understanding of normal people. The fact that she could think of such a method was simply… he suddenly sympathized with the party who had offended Wen Xinya!
Wen Xinya looked at his shocked face. “Yes, just what you are thinking. There are no legal rules against imitation in Country Z. I can proudly tell those foreigners that I am just imitating, not plagiarizing.”
Yes! Imitate!
Since the advertising industry of Country Z was destined to be inferior to that of foreign countries, she decided to imitate the advertising planning of the other party.
T-K Group’s advertising was very good and was quite shocking to consumers. She could not change everyone’s mentality.
However, if three, five, or even ten, similarly creative, similarly planned advertis.e.m.e.nts entered the eyes of the consumers, what would the effect be?
T-K Group’s advertising was no longer unique!
T-K Group’s advertis.e.m.e.nt was no longer shocking!
T-K Group’s advertis.e.m.e.nts would fall in the eyes of the public!
In this case, T-K Group’s propaganda would end in failure.
Ling Qingxuan did not know what to say anymore and looked at Wen Xinya with complicated eyes. “You are bullying foreigners who don’t understand the national conditions of Country Z.”
The copycat industry in Country Z had a long history and was also a mainstream market for consumers. Most of the people in Country Z used copied products.
This was the way the people made money, it was their ability to do business, and their means of compet.i.tion.
Just like herbal tea, the imitated products were better than the authentic ones. This was the business compet.i.tion model of Country Z.
Outsiders would not understand.
Therefore, they were destined to fall for this.
He could almost imagine T-K Group’s shock and disbelief when countless similar creations of T-K Group’s ads entered the eyes of consumers.
Wen Xinya could not deny it. “I’m just giving them a taste of their own medicine.”
T-K Group wanted to invade the health supplements market in Country Z, so she was just letting the other party suffer the consequences.
Ling Qingxuan thought she was too insidious, too cunning, too vicious, and too shameless. “This is so extreme, how did you come up with it?”
It was simply unexpected.
Wen Xinya also acknowledged her shady style and said quietly, “To deal with those shameless bandits and thieves, my purpose is just to win.”
So, as for the means used, she did not care.
Ling Qingxuan grinned. “You’re right, you don’t need to be polite to those shameless invaders.”
Although it was very shady, it was also heartwarming.
For so many years, when Country Z faced the acquisition of foreign-funded enterprises, they were helpless. They suppressed the enterprises and oppressed the citizens. They should fight back hard against them for all that treatment they had received.
However, he still had his doubts. “If Lanxin Company does imitation advertising, it will affect Lanxin Company’s reputation. Even if it defeats the T-K Group in the future, it will be stained in the eyes of the people. You have to think carefully.”
Imitation was not always the right way for business, it was a crooked method, and serious businessmen did not engage in such shameful behavior.
Wen Xinya drank her tea. “Who said that I would use Lanxin Company’s own brand to make the copy?”
To fight against T-K Group, although she had the courage to injure 800 opponents and harm one thousand enemies, she did not have the courage to bet using the future development of Lanxin Company.
Ling Qingxuan said, “NBJ has always been the leading brand in domestic health supplements, they will not do it.”
Neither Lanxin nor NBJ was doing it. Someone had to sacrifice themselves to deal with T-K Group.
Wen Xinya shook her head and said, “NBJ is not doing it. In the past year, the domestic health supplements market has been badly affected by the acquisition war by TK Group, causing many small health supplements brand companies to be unsustainable. So, I plan to launch these companies.”
She had researched for a long time and found a large number of cases of multinational corporations acquiring enterprises in Country Z. The propaganda was an unfavorable weapon against them, so she had planned earlier, and this was the time to use them.
Ling Qingxuan did not know what to say anymore, he could only hold out his thumb and uttered a word: “Good!”
Wen Xinya was just a business warrior. If the sword went too far, it did not matter the card she dealt. Her method was gloomy and the overall situation was terrible for the opponent.